About the development and application of blog? (I hope to be more specific) Ask God for help.

Blog has not been born for a long time, and the word can't even be found in the commonly used English dictionaries in China. Recently, however, the blog personal theme website that shows personality on the Internet has been heated up by the media. Blog is a new form of online media that appeared in the United States in recent two years, and it quickly became popular all over the world. The so-called blog is a personal web page merged by Web Log, which mainly publishes articles in the form of diary and can be accompanied by comments. As the inside story of the Clinton White House incident exploded on the Internet and spread rapidly through blogs, this new form of online media became popular, and many people who are keen on online writing also joined the ranks of blogs. These people are called bloggers. Blogger, like Hippy, has become the title of a specific group of people. Blog is said to have been introduced to China by a group of returnees. The earliest blog site in China may be "Blog China" founded by Mr. Fang Xingdong, who also spared no effort in spreading blog culture. Early blog sites were mainly located in IT, information technology, economy, science and technology and other fields. Most of the participants are experts and scholars, and the form and content are very professional, so it is not easy to attract ordinary netizens to participate. It was not until some websites realized the possible commercial value of blogs and opened self-help blog pages that they gradually became popular. Tracing back to the technical prototype of blog, it can be said that it is a combination of simplified BBS and personal space, and there is nothing new in technology. In the 1990s, when the Internet was just popularized, many well-known online writers appeared, and many people published their works through the BBS of some portal websites, which was regarded as the embryonic form of blog. The famous online original works in China stand under the banyan tree, and its article publishing method is actually very similar to blog. But why don't BBS and online works stations have blogs in full swing, winning the attention of the media and the active participation of netizens? First of all, both BBS and online works stations highlight the positioning of forums or websites. While netizens are only participants, the publication and comments of articles are standardized, and there is a certain auditing mechanism, which is managed by special personnel (moderators, network administrators, editors, etc.). ). Comparatively speaking, blogs emphasize personality more. Blog is actually a personal website in essence, with a ready-made web page template, which can post articles and comments and index by calendar. Its form is relatively simple, and the manager and publisher are usually one person, similar to the article publishing system of some news websites. In fact, blog is very simple in terms of technical framework and can only be regarded as a small subset of BBS system. For example, the forum administrator has opened a version for registered users, and only this user is allowed to post, and other users only need to browse and reply, similar to blogs. And the website that runs the blog business can actually be regarded as a big forum with countless pages. Blog has become so popular in less than two years, with the momentum of free email and OICQ (the predecessor of QQ). There are internal reasons. Blog sites are free at present, but there is almost no free website space available now. Forum space is not only expensive, but also beyond the ability of ordinary netizens to install, configure and maintain. The original meaning of blog is the place where you keep a diary online, so the starting point of its use and maintenance is very low. You can basically play blog by applying for a free email address. It can be seen that blog has its basic conditions for popularization, that is, it is easy to get started. Blogs abroad are also very popular recently, but almost all of them are limited to writing essays and collecting some articles, and some of them publish their works through blogs. Most people in China don't have the habit of writing regularly. If this situation can be changed, the emergence and popularization of blogs will undoubtedly help to improve the overall quality of the people. However, many blog pages are no longer real blogs in form and content. Some clever netizens have turned blogs into photo collections, novel collections (not original, of course), Flash stations, stock trading stations, and even published video download links and advertising information. This seemingly lively blog trend will not only accelerate the development of blogs, but also make blogs deviate from the track of healthy development. But in any case, blogs not only meet the needs of communication and archiving between professionals and professional authors, but also meet the desire of ordinary netizens to "play with tickets", and indeed have the potential for popularization. In addition to the above reasons, China's blog can catch fire, and I have to mention two people, namely Mu Zimei and Zhu Yingqing Yi, who are relatively popular online writers some time ago. They published too personal words on the Internet. Although the spirit of blog is freedom and sharing, the words and pictures on the Internet are always seen by people. Being responsible for yourself and others is the minimum conscience of an internet person. It is never the right way to attract readers and click-through rates with some explicit descriptions and photos. If the text is purely entertaining, it is better to lock it in a notebook or put it in a computer. When words are put on the internet, people will see that the internet is free, but it is not without rules of the game. The premise of freedom is self-discipline. To tell the truth, Muzimei incident is just a "beauty writer". It wasn't until I saw Sina's report on bamboo shadow some time ago that I realized that the original blog had become popular under the hype of the media. The reason seems to be that the author attached some nude photos to the article, so the Tianya community where the author's blog is located not only registered users surged, but also the click rate of the blog homepage soared to hundreds of thousands every day within one month, and the server of the operator also crashed many times. It was not until the webmaster replaced the nude photos in the blog station with oil paintings that things calmed down a little. Through this incident, blogs are known to more people, and of course there are many misunderstandings, but more and more people have joined the blog team. In recent months, the number of registered blog sites in several major domestic blog sites has increased substantially, and some websites have stopped registering for free. Seeing the popularity of blogs in China, the author is both happy and uneasy. Blog is just a form of website, which is mature in technology, but it is likely to die if it lacks regulation and supervision. BBS was also popular for a while a few years ago, but some netizens with low quality posted irresponsible posts through BBS, which eventually led to strict control and censorship of BBS. As a new thing in the network, how to develop blog healthily is a problem that Internet regulators, blog operators and netizens should think about. The healthy development of blogs in China needs necessary supervision and guidance, which requires blog website operators to do a lot of work. I'm sure that operators who simply do blog websites are not making money at present, and they are optimistic about the future of blogs. In addition to trying to register and browse users, improving the popularity and click-through rate of the website is also one of their main tasks. This is somewhat similar to the prosperous scene in which a large number of websites provided free mailboxes, free domain names and free space in the middle and late 1990s when the Internet in China was just booming. However, after the "Internet bubble" burst, websites became very cautious in investment. At present, many large blog sites can still register blog space for free, which is related to the relatively low operating cost of blog sites. According to estimates, the average space occupied by personal blog websites is less than 1mB, and the pressure on operators' hardware, software and manpower is far less than the pressure on personal space, domain name, email and other systems. While running a blog website, it is undoubtedly a good deal if individual excellent blog pages can attract the attention of the majority of netizens. So it's not hard to imagine the recent events of online writers. It must be the blog operator who snickers. Only by increasing the click-through rate can we establish the brand of the website. Winning online advertising is second. More importantly, after the website becomes famous, it will have the opportunity to develop other network value-added services, such as SMS, online games, etc., and it will also have a better chance to win the favor of venture capital. I believe that experienced netizens must remember the humble homepages of Netease and Sohu. At that time, I'm afraid no one thought that they could develop to today's scale. Tencent's Oicq is only the abandoned son of Guangdong Telecom. The author accidentally put it on the server, but the Internet has made today's QQ empire. Therefore, the Internet is the place where miracles are most likely to happen. No wonder blogs were discovered by some sensitive internet companies as soon as they appeared. However, there is no free lunch. Blogs are like free mailboxes, and charging is an inevitable trend. Even if there is a free blog in the future, its purpose is to attract new people to try and join, but it is definitely unstable, its functions will not be perfect, and its capacity and space will be strictly limited. If you really want to be a blogger, you will naturally find a reliable support platform for your hard-working online home. Fee-based blog sites will definitely appear and will be the mainstream in the future. It will provide more space and more perfect functions (such as supporting ftp upload and backup, binding with personal homepage space, more customizable styles and templates, and publicity support from operators). ) and attract professional bloggers and players to participate. Now there is a trend that domestic blogs are becoming more and more personal homepages, and the accelerated development of blogs will definitely bring impact to the original personal homepages service providers. At present, in addition to news, many traditional portals have opened e-mail, SMS, shopping, online games, domain name service, home page space, community BBS, chat rooms and other services. , but rarely involves blogs. In my opinion, since the technology and capital investment of blog are not large, the portal can make full use of the existing investment, open a comprehensive blog web service, cultivate high-quality blog columns, and seize the opportunity in the future blog market. Although the commercial value of blogs is not as great as that of short messages and online games, and even it will burn money for a long time, with the birth of a number of influential blog columns, the social and advertising effects of establishing blog brands at a low cost are considerable. More importantly, although blog is not high in technology, it is a new form of network culture, which is likely to shake the existing publishing system and have a far-reaching impact on people's reading methods. The synchronization and communication between authors and readers, timeliness and interactivity are incomparable to traditional publications. Although the blog is very busy now, there are some negative news and some adverse effects. I believe that with the establishment of the legal system of Internet supervision and the improvement of the network publishing mechanism, the blog is very promising. In the near future, it is very likely that most writers' manuscripts will meet readers online first, and then the paper version will appear. Don't worry about this distribution, the author can't live on the manuscript fee. A few years ago, the authors of several popular online novels gained fame and fortune, not only making money from the paper version, but also collecting a lot of film and television copyright fees. For some leading professional websites in the industry, it is also a good practice to introduce blog services to locate their own websites. The website CSDN China Programmer invited experts such as Hou Jie and Li Wei to open a column website, which is actually an attempt of blog. Facts have proved that it has achieved good results. Hou Jie's and Li Wei's books have always been among the best in the sales list of the website, and the writer's column can be said to be indispensable. Many professional websites run both professional magazines and periodicals. If the blog column service is introduced, it can attract many professionals in the industry. By screening excellent projects and works in blog columns, we can achieve a win-win situation for the website media and bloggers. As a website that has set foot in blogs now, it is impossible to support the survival of the website simply by operating blog services. In addition to choosing a good positioning, we should also strive to expand into related fields. My feeling is that in the future, professional blog sites will be more viable than comprehensive blog sites, and it will be easier to expand into professional publishing, consulting, software and other fields. Comprehensive blog will mainly become a value-added service of large portal websites and operate as a settable personal homepage.