Who knows the origin of noble Mercedes-Benz owners?

This stem comes from a short message, and Mercedes-Benz will send a concerned short message to every car owner, which embodies Mercedes-Benz's excellent service strategy and business philosophy.

Nowadays, the concept of modern marketing is widely popular. Meeting customers' needs to meet customers (CS for short) has become the gist of enterprise strategy and tactics in market competition. Customer satisfaction strategy (CS strategy) is a new marketing strategy put forward by foreign enterprises in the 1980s to adapt to the changes in the world economic situation, and has formed an independent theoretical system with market as the center and customer as the center.

Extended data:

Marketing strategy of Mercedes-Benz

In terms of brand strategy, Mercedes-Benz has become attached to top-level cultural and sports institutions and activities such as China Six Grand Theatre and F 1. In addition, many Chinese and foreign film and television or sports stars have been invited to participate in the brand communication activities of Mercedes-Benz.

In terms of product strategy, Mercedes-Benz spares no effort to enrich its product line in China. In the past three years, Mercedes-Benz has launched almost all kinds of products in China, including SUV, sports car, R-class, B-class and Smart, and enriched its brand image with its expanding product structure.

In terms of marketing means, Mercedes-Benz actively adopts various forms of communication channels, draws closer to customers with the help of interactive marketing and new media communication methods, and uses a large number of new media to communicate with target customers through online platforms, so that the public can appreciate the Mercedes-Benz brand from more channels.

Mercedes-Benz Service Convention