Customer maintenance methods of real estate agents

Customer maintenance methods of real estate agents

Customers need to be managed. If you just attract customers and don't manage them well, customers will only leave you. Attracting customers is the first step, and more importantly, maintaining customers will form good customer loyalty. So, as a real estate agent, how do you protect your clients?

First, the importance of customer maintenance

Customer development is the first step, and customer maintenance is the core. Maintaining customers well can bring great value to brokers and improve their own performance. However, if the customer is not well maintained, it will only make the customer farther and farther away from you, and the number of customers has been decreasing, which is why some customers have been billing, and some brokers have not billed for months.

Second, the specific practices of customer maintenance

1. Regular SMS greetings

For your own customers, you can send short messages to bless them during festivals, and regular greetings will make your customers have an impression on you. For more important customers, you can send corresponding gifts to maintain your relationship with customers. Although SMS greetings will not immediately lead to a transaction, it is a long-term process, and customers will think of you when they need it.

Real estate agents are more prone to make mistakes, that is, they are in close contact with customers during the sales period, but they have no contact after the transaction, or even disappear after a period of time. This is wrong. After such a period of time, your customers will be less and less, or even none, which is not conducive to your own sales. Real estate sales are about human feelings and relationships. Customers can introduce you to new customers, so the number of potential customers is very large.

2. Establish customer files, classify and maintain customers.

Brokers can establish customer files and record customer information in detail, including name, age, work, lifestyle, personality characteristics, hobbies, follow-up and so on. For future review. Then classified maintenance is carried out according to the customer's content, and the maintenance methods are different for different customers.

1) customers who have already made a deal.

For customers who have already made a deal, his content is scattered. The main principle is to treat them as friends, and friends are interested in communication. There are more customers who clinch a deal, and there will definitely be speculators chatting with themselves and having the same interests and friendship. It is also natural for such customers to develop into friends. The so-called customer recommendation is more about saying that he is my friend and can look for him casually, rather than simply saying that I know him.

2) Customers who have served recently

Customers who have served recently are mainly recommended houses. You can share your newly acquired houses with them and add your own views and comments on these houses. What kind of person is more suitable? If people who see the news are interested in the house, they will contact you to see the arrangement.

3) Customers who are still waiting to see

For wait-and-see customers, they are willing to accept news and opinions about the property market, not information about their own housing. After all, they have looked at the house for so long, but they have not seen their favorite houses, and they are not ready to make a decision to buy a house. Knowing the latest developments in the property market will help them take practical actions. Brokers can guide customers' needs and recommend suitable houses to customers in the future.

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