How to write marketing short messages is better?

In the whole process of enterprise customer SMS marketing, if the expected actual effect cannot be achieved, it will be difficult to have a beneficial impact on the competitiveness of the same industry. Most businesses will encounter such problems in the whole process of SMS marketing. Why does the same industry work so well? Why did the customer buy the money when the money was spent and the customer sent a text message for marketing? Bian Xiao, a young pigeon, thinks that the first condition is to have a suitable method to solve the difficulties. SMS marketing SMS marketing is difficult to do. First of all, the reasons for failure are common. When most merchants send information to customers for marketing, they usually gradually change to send information for the purpose, gradually shifting the customer's feelings and the initial heart of marketing, resulting in the actual effect of marketing deviating from the forecast. 1. Send target not established. Many merchants have been sending information to customers for marketing for some time, but they don't know which audience they are sending to, or even have a clear and accurate marketing plan. They only understand the characteristics of using SMS marketing in compulsory reading articles, on the one hand, it is a large-scale news push. That will not only consume a lot of resources, but also continue to significantly confuse marketing data and information. The actual effect is certainly not easy and good. 2. It can be said that few merchants will carefully compile the content of customer SMS marketing template according to their own product characteristics, and most will choose to copy the template and obtain it from the Internet and the same industry. Therefore, most customers' SMS marketing has been unattractive. 3. The most error-prone key point of customer SMS marketing is that the sending connection point is too random. Usually, some businesses don't believe it, and they will choose some busy time periods and rest days to send messages. _ The fruit is obvious. Careful merchants will find that companies with very good marketing effects usually have a clear SMS marketing plan, which of course includes the overall planning of the sending time stage. 4. Find a short message sending platform to find a cheap and cost-effective short message sending platform _ Wrong. What Xiang Xiao said here is that many merchants choose some fake and shoddy service platforms in order to get more money for each product. By not knowing the master's way, they don't know how to deduct a few pieces of information, plus the touching arrival rate. How good do you think this service platform can be for customer SMS marketing? Therefore, everyone has chosen the SMS group sending platform, and any struggle is mostly in vain. How to do SMS marketing for customers? Second, is there any practical effect that must be done? From the essence analysis of the company's short message marketing, there are three types of customer short message marketing, one is emotional marketing, and the other is profit marketing promotion. 1. You don't have to be proud of winning or losing to set the overall marketing goal. You usually do everything in a hurry, but it's hard to get results. If merchants are eager to add customer SMS marketing, it is naturally not easy to get the predicted results. Therefore, we must have a clear overall marketing goal in order to really pay for marketing promotion. Only by making relative countermeasures to such customers can we have a greater chance of winning. 2. Accurate delivery to meet demand In the past, preventing a taboo was to send the same amount quickly, which was naturally not good. The premise is to select accurate overall target customers, classify them according to different customers, and customize different mobile phone short messages, so that accurate mobile phone short messages will have stronger practical effects. 3. Plan the time plan and choose a scientific and reasonable message push time period. If you want other customers to inquire about your customer marketing messages carefully, you should not only be infectious in the specific content, but also grasp the time period of mass information sending. Don't push messages to customers during all normal operation hours, bypass the running time of customers and ensure that they can see your short messages. 4. Keep timeliness and take advantage of marketing. The content of customer's short message marketing information is usually timely, especially advertising. Information content needs to take effect immediately. In addition, the integration of hot news at this stage, such as network hot spots that everyone cares about, can more effectively attract customers' attention. 5. The specific content is concise and wonderful. Theme style is the key, which is related to what customers get from this short message, whether they have a first impression, whether they have an irrational purchase intention and so on. Therefore, the specific content should not be too sloppy, and it must be simple and clear. Short 70-word short message, to make customers a little irrational, must be concise. If it is a marketing theme activity, you need to speak with numbers, not perfunctory, and you can't make some unlikely service guarantees. If customers are expected to have reasonable SMS marketing, another key link is perseverance. The most important thing in everything is persistence. It is impossible to achieve the expected goal only by sending two or three short messages, fishing for three days and drying the net for three days, and it is even more impossible to generate the value of customer short message marketing for the company. Only by persisting in accumulation, gradually improving plans and countermeasures, and filling gaps, can we accumulate and accumulate capital.