Advantages of Internet marketing, how can enterprises achieve accurate drainage with the help of the Internet platform?

This problem is relatively big, but in general, we can work hard in the following directions.

First, as an enterprise, before doing internet marketing, we must first determine our own goals, which are brand promotion or product sales drainage. This is very important. It is nothing new for enterprises to market through the Internet platform. At present, Internet platforms are divided into two categories, one is e-commerce platforms, such as Taobao, JD.COM and Pinduoduo, and the other is social and information platforms, such as Today Headline, WeChat and Weibo. For example, according to their own goals to choose, for example, enterprises now have their own online stores, want to expand product sales through drainage, as well as a product to open awareness, brand marketing and so on. These related platform choices and strategies are still different.

Second, do it yourself or find an advertising marketing agent. Before, most enterprises didn't have their own Internet marketing management departments, and they were generally entrusted to relevant Internet marketing companies as agents. Such enterprises mainly put advertisements on the Internet according to the traditional mode, and also put advertising links on Baidu, Ali and Tencent platforms for drainage. These industries will have many related Internet marketing service companies that can be entrusted to them.

Third, short videos popular in recent years, Internet marketing from media, official WeChat accounts and other platforms. At present, this is the mainstream, because the rise of such social applications, especially the outbreak of Tik Tok, Aauto and other products, makes media platforms like today's headlines have huge traffic and become a battleground for businesses at present. Therefore, as an enterprise, we need to know the characteristics of these products and whether the user groups they cover overlap with their target customer groups.

Focus on the third one: At present, like a platform with intelligent information screening and personalized push, today's headlines have super coverage ability of people of all ages and have become a traffic black hole comparable to today's WeChat family. As an enterprise, we must find ways to enter, especially the short video platform like Tik Tok, which is becoming the best choice for carrying goods with traffic.

In order to do a good job of accurate drainage, we must first determine what kind of people our company and products are suitable for, and then study where headlines and Tik Tok focus on such people, and lock in the content themes related to our company and product concept temperament, and then we can choose the head content creators of related themes to cooperate, or directly create related content to attract fans' attention. Remember to start in the same way as advertising, because this is not an advertising platform, but a platform for social entertainment information acquisition and exchange. You can spread ideas, spread culture, share stories, and share life. Through these, you can show how your enterprise and products serve your thoughts and life. Only in this way can we attract users of your products to pay attention to you, and then understand your products. By the way, it can be drained through the relevant links of content creation such as headline shops and headline circles.

In short, in order to achieve accurate drainage, we must first find the right theme, and then tell stories to bring users into the life concept advocated by your company and products, so that they can feel happy and happy.