What are the APP promotion channels?

First, the application store promotion

1. Application stores of mobile phone manufacturers: Xiaomi Store, Huawei App Store, Samsung App Store, Lenovo Music Store, HTC Market, oppo, Meizu Market, LeTV App Store, etc. The channel department needs more operation specialists to contact the stores of mobile phone manufacturers.

2. Mobile phone operator application store: The so-called operator channels refer to China Mobile, China Unicom and telecom operators, such as Mobile MM, China Unicom wostore and Telecom Tianyi Space. Their main feature is a large user base. If your product is good enough, you may get the support of the operator.

3. Mobile phone system manufacturer's app store: it is the official app store such as Google, ios and windowsphone.

4. Third-party application stores: The first type belongs to third-party stores, and channel specialists should prepare a lot of materials, tests, etc. to connect with the application market. For example, the rules of each application market are different, such as Youyi Market, Android Market, Anzhi Market, Machine Front Market, Crosscat, Wood Ant, Netcom, Android Store, N Multi-Network, pea pods, 9 1 Mobile Mall, Cocoa Software Store, Liu Fei, 3G, Android Market, Amber Market, Android Online, AppChina Application Exchange and so on. How to communicate with the person in charge of the application market and accumulate experience and experience? If you have enough money, you can put some advertising space and recommendations.

5. Software download stations: For example, download stations such as Sky Download, Huajun Software Download, Baidu Software Center, Zhongguancun Download and Pacific Download can also submit your app to obtain users.

Second, promote online alliances:

6. Integral wall: displays various tasks (downloading and installing recommended applications, registering, filling out forms, etc. In an application, the user then completes the task in the game embedded with the integral wall to get the virtual currency reward. According to CPA (cost per action) billing, as long as users complete the task of integrating the wall, developers can get a share of revenue.

7. Screen insertion: also known as advertisement insertion, when using the App, the action triggers full-screen/half-screen pop-up or embedding, which is suitable for mobile games and has a good performance in terms of click-through rate, conversion rate and user activity. In order to pop up in the form of half screen or full screen when the application is started, paused or exited, the normal experience of the user to the application can be skillfully avoided. Because of its large size, shocking visual effect, high click-through rate and good advertising effect.

8. Internet Alliance &; Agent: If you buy according to CPA and negotiate a CPA price with the other party (of course, the higher the price, the more users you get), it is best to set a KPI, such as not less than the next day's retention, or not less than the 24-hour shopping rate. With such an agreement, the quality of users is guaranteed. Like IOS, platform-based network alliance is also a company such as inmobi and adwords.

9. Mobile DSP: At present, I only know that powerful Beauty and mediav are doing mobile DSP. Because it is just starting, the students of these two companies themselves don't recommend us to do it. Because there is no historical data, there is little basis for optimization and the price is so high. By the way, their media resources are generally accessed by platforms such as google and inmobi. It is not clear whether mobile DSP will become a more reliable delivery method in the future, so wait and see ~

10. Brush list promotion: This kind of promotion is an informal means, but it is very popular in China. After all, most Apple mobile phone users will use the APP Store to download apps. If your APP is directly in the front position, of course, you can quickly get the attention of users and get a higher real download volume. However, the price of brushing the list is relatively high. The price of the top 25 in the domestic list is about 10000 yuan/day, and the price of top5 needs more than 20000 yuan/day. Because this kind of promotion cost is relatively high, it is usually done together with news hype, so it is easy to become famous quickly.