Annual summary of market development work

Annual summary of market expansion work (5 articles in common)

Summary is a written material to review and analyze the study, work or completion of a certain stage afterwards, which can help us sum up our previous thoughts and carry forward our achievements. Let's take time to write a summary. Have you figured out how to write a summary? The following is my annual summary of market expansion work, which is for reference only. Welcome to read it.

Annual Summary of Market Development Work 1

In 2xx, with the care and support of all colleagues in the company and its branches, the market development department gradually clarified its thinking, opened up the work situation, and actively functioned and explored the market. Explore a way to expand the market in line with the actual situation of Hubei National Reserve.

first, the main work

(a) gradually clear the future development orientation of the warehouse. Mainly around the development orientation of the four branches. Classify existing businesses, focus on cultivating high-quality customers that meet future positioning and high added value, and gradually eliminate those that do not meet the requirements.

(2) actively run the market, contact new customers and try new fields. The company stepped up negotiations with Lenovo's Zhiqin Meiji Logistics Company, transformed the hardware facilities of the warehouse and introduced the IT industry into the market. Keep in touch with listed companies in Xinjiang Tianye, and build a logistics distribution center for chemical raw materials.

(3) it is to intensify publicity and carry out business publicity through multiple channels. Actively carry out the declaration of key logistics warehouses in Hubei Province; Step up the production of brochures, and now the proof has come out; Contact a professional company to start advertising script preparation; In view of WISCO's business, an invitation letter was sent to WISCO Logistics Management Company.

(4) focus on the market and improve the warehouse function. Actively contact Zheng Stock Exchange to declare the declaration of rapeseed meal and rapeseed futures delivery warehouse; In view of the important information that the national cotton purchasing and storage work is heavy this year, we will actively carry out the declaration of cotton reserves.

(5) Strengthen contract management and improve the company's control ability. 2xx In September, the company made targeted revisions according to the operation of the Contract Management Measures (hereinafter referred to as the Measures) in the past year and combined with the actual contract management of the company. The method was discussed and approved by the general manager's office meeting, and was issued and put into trial operation in October of 2xx. In November of the same year, all units were required to summarize and report the contract execution and non-contract operation in 2xx year with reference to the measures. The problems found are being rectified in a targeted manner.

second, the existing shortcomings

(a) branches do not understand enough the top-level design of the national bureau to improve the system and mechanism, and have different understandings of the purpose of running a company, so the promotion and improvement of branch construction is uneven.

(2) Due to the inertia of thinking, salesmen can only be confined to their own units and existing business fields at present, and the width and depth of the market are not enough.

(3) there is still a long way to go to form a business team from the original management personnel to the company's business personnel, and the quality and related business knowledge of the business personnel need to be improved.

III. Work plan for 2xx years

First, increase the efforts to run the market

The market is run out and customers are brought in. So, how to run the market? First, leaders attach importance to it. Leaders' attention is pressure, and pressure can be transformed into motivation, which can enhance the enthusiasm of business people to run the market actively, turn running the market into a normal work, and change passivity into initiative. Leadership attaches importance to support, and support can build self-confidence and confidence in winning.

establish and improve an effective reward and punishment system. An effective reward system can effectively enhance employees' recognition of enterprise value and establish their loyalty to the enterprise, so as to realize their life value on this basis. A reasonable punishment system can standardize their behavior, enhance their sense of responsibility, stimulate their ability to reflect, correct incorrect values and concepts, and improve their self-ability.

define the market direction. You can't run the market blindly, you should look for customer resources purposefully and pertinently according to your needs. It is necessary to analyze its own characteristics, customer needs and market dynamics. Enhance the ability to analyze, study and grasp the market.

second, define the main business and open a professional market

the main business refers to the main activities in the daily activities of an enterprise to complete its business objectives and is the main source of income for the enterprise. First of all, combined with their own characteristics, clear the main business. Wuhan Branch and Xiangyang Branch are urban warehouses, which have strong loading and unloading capacity and fast traffic passage, and are suitable for bulk commodity logistics and urban fast-moving goods operations. Xiaogan Branch has the qualification of cotton futures delivery and many years of cotton management experience, which is suitable for developing chemical products and tobacco storage, focusing on cotton futures delivery and storage.

Yichang Branch has accumulated a lot of experience in container business, which can turn container business into the main business and gradually optimize the types of storage. Each logistics department should also combine the current main business, give full play to the management advantages of refined oil, tobacco and seed reserves, and the unique asset advantages of special lines, solidify the main business, and expand the special business suitable for itself. While defining the main business, we should create some distinctive professional markets, such as cotton futures delivery market, container business market, large-scale steel trading market, urban fast-selling goods market, seed storage and processing market, bamboo and wood trading and processing market, etc. Annual summary of market development work 2

1. Grab the market and not be afraid of difficulties.

Jinzhou area is a newly established business area after the company considers its business strategy. * * * There are 3 salesmen. The business scope under its jurisdiction includes Jinzhou, Huludao, Panjin, Fuxin, Chaoyang and Chifeng, with a wide geographical area and long lines. At the beginning of the establishment of the region, the market share of the company's products in the region is very low. In order to seize the market and suppress competitors, the brothers in the region always keep a clear head, straighten out their work ideas and actively seek market breakthroughs.

In the process of opening up the market, everyone has earnestly carried forward the elegant "Four Thousand Spirits", conducted a comprehensive survey of regional construction projects, and grasped first-hand information, whether it is 5 kilometers from east to west or 3 kilometers from north to south; No matter tg project or key project, where there is an opportunity, there is an elegant salesman in western Liaoning; Where there is competition, there is a strong statement that refined people in western Liaoning will win. At the same time, we also use various ways and methods to collect customer information extensively, make friends with customers, communicate rationally and talk about orders wisely, and flexibly use "make friends first, then talk about business". Do a business and make a friend "and the concept of customer service, so that customers can recognize and accept our products from the use effect and psychology, and lay a solid foundation for the elegant red flag to be inserted all over the land of western Liaoning as soon as possible." A hard work, a harvest, up to now, the output value of Jinzhou region has reached 3.8 million yuan, with a market share of over 5%.

second, pay attention to management and implement regulations.

doing a good job in management is an important guarantee to improve business quality, and it is also the main measure to improve work efficiency and reduce business risks. Business management can never be separated from sales, nor can it be separated from various systems formulated by the company for business strategy and management objectives. In order to effectively improve the management effect, our district strives to combine the business process management with the company's system, stimulate everyone's work enthusiasm through management, and standardize everyone's business behavior. Mainly do: 1. Grasp the management of salesman's mentality and thought. The salesmen in the region come from different places and have different backgrounds, foundations and habits. They usually have different requirements and desires in their work and life.

in addition, working in the periphery, the front line is long, the difficulties are many, and it is difficult to concentrate every day. According to these characteristics, I strive to improve the quality of a few meetings every week, compare the company's requirements and culture with everyone's thoughts and behaviors, * * * discuss and learn together, create a relaxed and harmonious atmosphere, and let everyone have a warm feeling of home, so that everyone can accept management in harmony, adjust their thoughts and mentality in mutual help, and always maintain it. 2 grasp five single management. In order to reduce business risks, our district regards the management of five orders as an important management index, and according to the requirements of the company, we strive to improve some problems existing in the signing of five orders and improve management quality and return rate. In the first half of the year, the contract return rate in our district was 81%, the acceptance bill return rate was 76%, and the settlement bill return rate was 83%. 3. Recovery management. In the first half of the year, the collection rate of our district was 32%, which failed to achieve the expected goal. However, we haven't relaxed the requirements and measures for repayment, and have been working hard to improve the contract execution. 4. Grasp the management of market resources. According to the characteristics of western Liaoning, we sort out and integrate customer resources and market information, and conduct targeted tracking and return visits, thus improving work efficiency and customers' trust in elegance. 5 grasp the daily work management. In daily management, according to the company's requirements, we strictly implement the system of leave application, reimbursement and meeting, actively improve the existing problems, and strive to unify the daily management work to the company's requirements.

Third, study hard and improve your quality.

Learning is the eternal theme of business work. Only by constantly learning and understanding the company's business knowledge and culture can we improve our pioneering ability, tracking ability, negotiating ability and business control ability. First, we strengthened the study of business skills and business knowledge through the training organized by the company. The second is to strengthen the study of the company's various management systems. The third is to strengthen the study of market knowledge under the financial crisis. Fourth, colleagues learn from each other and improve together.

Fourth, the existing problems:

1. The market expansion is not deep and wide enough, and there are still dead ends.

2. The effect of business refund is not ideal.

3. Business knowledge and negotiation skills need to be improved.

working ideas for the fifth and second half of the year

in the second half of the year, our district will carry forward the strengths of the first half of the year and overcome its shortcomings, mainly doing the following:

1. Continue to increase market development, not only to provide market share, but also to sign orders without grabbing orders. Establish the confidence that you can fight and win. Strive to increase the market share to over 6%. The total output value strives to reach 8 million.

2. increase the payment. In the second half of the year, our district must adhere to both hands, that is, one hand to sign the bill and the other hand to collect the money. In the collection work, we resolutely implement the contract, solve all kinds of problems encountered in the collection in time, and strive to achieve a collection rate of 95% for the old model and 9% for the new model.

3. Strengthen the improvement of business management indicators. Strive to achieve 95% contract return rate, 98% acceptance bill return rate and 9% settlement bill return rate. Detailed specification of reports and ledgers.

4. Continue to strengthen study. We will not only learn from ourselves and improve ourselves, but also learn from others with an open mind. The training of newcomers will be targeted to help them become an independent business expert as soon as possible.

5. further strengthen daily management, strictly implement the company's various management systems, strictly control expenses, and be serious about work discipline.

6, do a good job in customer maintenance, so that the customer's friend relationship runs through the business. Annual summary of market development 3

Since I was employed as the head of the marketing department of the company at the end of August this year, I have actively carried out a series of work such as market research and business development under the correct leadership of the leaders. In a blink of an eye, 2xx years will soon pass. Looking back on the work in the past year, although the contribution of the marketing department to the company is meager, it has finally taken the first step of development. After working in the company for half a year, I have completed some work, accumulated some valuable experience, gained some gains from it, and realized some shortcomings in my work. The following is my summary of my work in the past six months.

The market promotion is ever-changing, and it is the most important thing to find a promotion method suitable for your own enterprise. The half-year marketing promotion of big mouth foreign teachers is mainly divided into two parts: brand promotion and cross-industry cooperation. Brand promotion mainly includes online advertising, offline English corner activities, offline community activities, peer brand resources sharing and VIP club activities; Cross-industry cooperation mainly consists of data exchange (same industry and cross-industry) and activity cooperation.

1. Market research

1. Collection of market information

Market information is mainly collected through the Internet and the media. The main event sponsorship industries are: beauty industry, tourism industry and coffee shop; Main activities cooperation industries: early education industry, music training industry, language training industry; Main data ICBC industry: early education institutions, intellectual development, Chinese studies training, musical instrument training, kindergartens;

2. Offline activities

Offline activities are mainly divided into VIP club activities, English corner and community activities. VIP club activities are the company's charging activities for big mouth members, which mainly include specific holiday activities, English salon activities, cocktail parties and so on. English corner interaction is mainly a public welfare activity for the society, aiming at collecting potential users who need English and improving brand promotion. Community activities are open community classes held for high-end communities in Hang Cheng once a month. The purpose is to improve the brand and explore potential users.

3. Establishment of information base of marketing department

Marketing department should establish its own database. Through reasonable classification and system integration of collected information, all information collected by market research will be entered in time, which will facilitate future work. At present, the information in all aspects of the property market is relatively small and not comprehensive, and will be further improved in the future work.

shortcomings and improvement measures:

1) some information is wrong and out of date, which affects the business process, and the accuracy and timeliness of information should be strengthened in future market research work.

2) The market research is not strong enough, so it is necessary to strengthen, expand more research channels, and put more energy into research work in order to obtain more and more comprehensive market information.

3) The information is not integrated systematically, so it is not easy to consult. It is necessary to establish a perfect marketing information base.

second, business development

1) after cross-industry cooperation, check the cooperation effect regularly.

2) Clarify the needs: learn more about all kinds of activities through internet and telephone, and make clear whether all kinds of activities are suitable

. And strictly follow the later effects.

3) In the process of business contacts, the lack of business ability makes it impossible to provide corresponding help to leaders, and strengthen the study of professional ability and the cultivation of professional ability in future study.

Only by putting yourself in a correct position and being familiar with the basic business of this department can we adapt to the new job as soon as possible. Without skilled professional knowledge, we can't be competent for this job. Being familiar with professional knowledge is the prerequisite for doing a good job. Due to the lack of work practice and relevant work experience, there are still many shortcomings in the work. You should consciously strengthen your own study and self-cultivation and strive to adapt to this job. Therefore, in addition to catching up in a short time, I also need the guidance and supervision of leaders and colleagues.

Only by actively integrating into the collective and handling all aspects of interpersonal relationships can you maintain a good working condition in the new working environment. Attitude determines everything, the market competition is becoming more and more fierce, the market mechanism will become more and more standardized, every company and everyone will face constant changes, and there will always be new challenges in front of them. What kind of attitude they take to treat it will help them.