The truth of the dispute between qq and 360

M: If no measures are taken, QQ may be emptied in three days.

Core Tip:165438+1On October 5th, Ma accepted an exclusive interview with the media and described his various judgments and decision-making reasons for the battle between QQ and 360. He said that due to the critical situation, users were forced to "choose one from the other." According to the "infection rate" of 360 buttoned bodyguards to QQ users, QQ may be "completely annihilated" within three days.

Yangcheng Evening News165438+1October 6 reported that "this is the worst war since 12!" 165438+1On October 5th, Ma, Chairman and CEO of Tencent, said in an exclusive interview with Yangcheng Evening News reporter that the reason why users made a "choice" between 360 and QQ was because QQ had arrived in do or die where they had to save themselves.

Ma revealed that it is estimated that there are about 65.438+billion users whose 360 and QQ overlap. At present, Tencent only prompts 654.38+ 05% users to "go offline". It is reported that the Ministry of Industry and Information Technology and the Ministry of Public Security have come forward to mediate.

Ma accepted an exclusive interview with Yangcheng Evening News and discussed it in detail.

/kloc-the worst war in 0/2 years-

We have no choice but to fight and get off the net.

Ma, chairman and CEO of Tencent, has been suffering since165438+10.3 announced the decision to let users make a choice between 360 and QQ. "This is the most serious war since 12," said Ma, who arrived at the death, where he had to save himself. However, his "self-help" has not been unanimously understood. The deprivation of choice, the protection of privacy ... a series of accusations came one after another. He tried to explain. "If you give me a month, there may be a better solution, but I only have two and a half days!" He is very helpless and aggrieved. 360 and QQ, what happened between them? Yangcheng Evening News interviewed Ma, trying to uncover some secrets.

"It is to make QQ unable to save itself."

Yangcheng Evening News: I heard that the Ministry of Industry and Information Technology has come forward to mediate the dispute between Tencent and 360. How is it going now?

M: Actually, since it released the plug-in (360), we have been looking for coordination with relevant departments. Before this, although we also encountered games, Rainbow QQ and other plug-ins, they were not so bad. It infected 10 million users in one day, and the situation is very critical. According to our estimation, if left unchecked, the number of bodyguards can be increased to 80 million in three days, and it is the lowest application launched by security vendors, which is deeply hidden and protected by the underlying security software. Therefore, we quickly communicated with the Ministry of Industry and Information Technology and the public security department, hoping to stop it. Of course, we also went through the civil procedure, but the disaster is happening, and it is impossible to get to the lawsuit in time. We only need to make two preparations: first, find the government; The second is self-help.

Yangcheng Evening News: In the end, why did you choose to let users "choose one from the other", which is what you call self-help?

M: Of these two roads, the government has a long way to go. The buttoned bodyguard was released last Friday 1 1. On Monday, over 20 million people were infected. On Tuesday, we saw it inducing users to generate pictures and spread them. Assuming that each QQ user has 40 friends, these 20 million users can spread to 800 million. The situation is already very critical. We have stopped except confrontation and logging off first.

Yangcheng Evening News: What will happen if you don't get off the Internet?

Ma: I have been blatantly stealing QQ data, and more than 20 million user data have been copied. We have very detailed evidence to keep. Before 360, the privacy protector paved the way for the introduction of buttoned bodyguards. Its real purpose is to kill the security module of QQ, so that QQ can't upgrade and save itself.

Yangcheng Evening News: What do 360 need these materials for?

M: 360 security is just an excuse, and instant messaging is one of the goals.

Yangcheng Evening News: Why?

M: I have seen some screenshots and learned that they are in contact with some previous QQ plug-in programmers.

"The Ministry of Industry and Information Technology tends to find Tencent not guilty"

Yangcheng Evening News: Are the two sides already communicating?

Ma: We put forward three conditions-asking 360 to uninstall the buttoned bodyguards and privacy protectors on all clients, publicly promising not to intercept Tencent programs in the future, publicly apologizing to Tencent and compensating for the losses. Government departments also look reasonable. After all, I am standing here doing nothing. Why did you fuck me? You can't just pat your ass and leave? !

Yangcheng Evening News: Did 360 agree to these conditions?

Ma: It once closed the entrance of buttoned bodyguards. But immediately, 360 security guards version 7.5 directly packaged the buckled bodyguards, and we complained to the government again. Some users have also installed buttoned bodyguards. They cunningly said that users can't do anything unless they delete it themselves. How is that possible? Isn't your "cloud command" very powerful? Just start the delete command directly.

Yangcheng Evening News: The Ministry of Industry and Information Technology tends to believe that Tencent is innocent. Is this understandable?

Hua Teng Ma: Yes. However, considering the users, the Ministry of Industry and Information Technology still hopes to be stable and not to spread too much. In our opinion, with the help of the government, at least it can be guaranteed. It would be best if there is a third-party certification. After all, the current law is vague about this part. Many times, manufacturers wander in the fringe. Sometimes, it pours dirty water first, and you have suffered a lot. By the time you clean up, it will be too late.

"User information will definitely not be uploaded"

Yangcheng Evening News: But now netizens generally report that they have been deprived of their right to choose.

Ma: Indeed, the choice of netizens has been hurt to some extent. If you give me a month, I can come up with a more perfect plan, but only for two and a half days. I must put out the fire first. Although the fire has not started for most netizens, it will be too late when they see it.

Yangcheng Evening News: Why not use technical means to block 360?

M: I am the application layer, the bottom layer! I am a "civilian" and it is a "soldier". Unless you delete it directly, the other party can sue me for breaking the law. We dare not do what it dares to do.

Yangcheng Evening News: Some netizens worry that the security scanning of QQ poses a threat to users' privacy.

Ma Hua Teng: If you want to prevent user data from being stolen, you must scan it, but the security module will only read the exe header 1K data, not the whole file. Isn't that a waste of time? And user information will not be uploaded.

Yangcheng Evening News: When did QQ join the security module? Why did you join?

M: In 2006. At that time, Trojans and hackers were rampant, and even hacker tutorials were circulating. Many Trojans are not universal. When I wrote it, I tested it to see if I could fool several major security software, and then I released it. QQ suffered greatly and had to embed the security scanning module.

Where are these Trojans hidden? Of course, it can't be in QQ files, but in other applications, so you can only scan other files. Up to now, we have detected 1.7 million infected QQ numbers every day. I didn't expect such a normal thing to be smeared by others, which is simply 200% slander!

Yangcheng Evening News: Will these scanned materials be uploaded?

M: Of course not. Why should I upload it? However, if a Trojan horse is found, its information will be uploaded.

Yangcheng Evening News: Will Troy's data contain user information? M: Of course not.

Yangcheng Evening News: 360 said that QQ's security scan included nearly 700 software "super blacklists" to help QQ collect users' software information?

Ma Hua Teng: Do I need so much trouble? For application software problems, qualitative analysis is enough, without quantitative analysis. There are so many survey companies that their data are clear enough. This statement is pure slander and can only deceive people who don't understand software development.

Yangcheng Evening News: How does QQ computer housekeeper evaluate 360?

M: We will not put the products of this immoral manufacturer. Until now, we are still encouraging users to uninstall them.

Yangcheng Evening News: Some people worry that QQ will force users to choose one of the two, and the same method will be used next time when it conflicts with other software.

M: How is that possible? This time, only when it's a matter of life and death. Tencent has had conflicts with many companies before. Have we used this method? Not at all. My own users, don't I feel bad? Is he an outsider who is more distressed than me?

"The biggest disaster in Tencent's history"

Yangcheng Evening News: Do you think Tencent has no problem at all?

M: Of course not. We also have some questions. So now the "security scan" prompt has been added, and the next step will be to let users choose to scan before or after logging in, or even choose daily, weekly or monthly scanning.

Also, when we upgraded the security module in September, we changed the name of QQ doctor to QQ housekeeper. When users saw the icon changed, they quickly complained to me. We made a serious criticism internally, and changed it the next day. A selection box popped up for users to choose to install, but after 360 intercepted this module, users could not see the selection box. Yangcheng Evening News: Have you considered who users will choose?

M: Let's not think about who to choose. The most important thing to save lives is to get out of danger at all costs.

Yangcheng Evening News: Will any users leave?

M: Some people have left. If they think they should uninstall QQ first, they can wait until things calm down later, as long as the information is not infected.

Yangcheng Evening News: In your opinion, is this the biggest disaster in Tencent's history? M: Of course. And it is a man-made disaster, not a natural disaster.

"15% of users are prompted to log off"

Yangcheng Evening News: Have you estimated how many computers have both 360 and QQ installed?

M: The real installed capacity of 360 is between 65.438+0.2 billion and 65.438+0.5 billion, which is about 60% of the installed capacity of our computer. It is estimated that about 654.38 billion QQ users are affected.

Yangcheng Evening News: How many QQ users have received a dialog prompt to uninstall 360?

M: 80% of users only know about this situation, and only 15% of users prompt "offline". Yangcheng Evening News: Will it expand the scope of offline notification?

Ma: We will knock off all the buttoned bodyguards like plugging in the electricity.

Yangcheng Evening News: 360 said that it hosted the source code of buttoned bodyguards and privacy protectors. Doesn't that mean there's no problem

M: What can managed source code explain? There is nothing wrong with the code itself, but through the control of cloud technology, match the opponent's software into a "Trojan horse" and kill it directly. What's the use of trusteeship that no one knows about? !

"I received a text message threat."

Yangcheng Evening News: Have you communicated with Zhou?

M: There was communication in September. At that time, he thought that being a computer housekeeper was a great threat to 360. We had to invest and join hands with Baidu, and said that we would intercept Baidu advertisements and destroy most of its income.

Yangcheng Evening News: Do you agree? M: No, it's also because of this, let 360 think clearly, call Tencent first. I also received SMS threats, reported the case, and the police also obtained evidence. My family is still very worried about my safety and specially strengthened security.

Yangcheng Evening News: When is it? Could it be just a joke? Can I have a look?

M: It was sent from Zhou's mobile phone on September 20th, so I won't go into details, but the tone is definitely not joking.

"Need neutral institutions to check and balance"

Yangcheng Evening News: Is the government involved very late?

Ma Hua Teng: Actually, it's still early, but it's hard to describe. The problem facing Tencent is that it will be over in three days, and we must solve it in two and a half days.

Yangcheng Evening News: Can there be any improvement in supervision?

M: We really need a neutral organization, especially on the security issues at the bottom. This recommender had better not do business, and needs to be a non-profit organization. But if so, I'm afraid I can't keep talents. It turned out that we didn't want to make general security software all the time, and thought that it was enough to have Rising and Jinshan as checks and balances, but they couldn't hold on, so I had to do it.

Yangcheng Evening News: Is traditional supervision a bit out of step?

Ma: The development of the Internet is really too fast. Like a cloud killing, it is impossible to respond in time. However, it is suggested that the Ministry of Industry and Information Technology pay special attention to this matter, otherwise it will be terrible.

Yangcheng Evening News: Have you reflected on this matter so far? What's wrong with the internet?

M: I've been thinking about this problem. In fact, the competition of most enterprises on the Internet is very benign and fair. But 360 can be said to be a cancer, even if it can't be removed, it must be repaired. Many bosses called me to hold on. However, when not hitting themselves, most people still choose to watch the fun, and they are quite afraid of being cannon fodder.

360 Chairman Zhou

Netease Technology News165438+1October 6, 360 Chairman Zhou published an open letter entitled "I have something to say". Zhou said in an open letter that Tencent copied 360 security guards and forced them to be promoted, killing 360. Zhou said, "This naked plagiarism is blatant bullying. Others can't help it. No way. "

Zhou also said in an open letter that QQ is a closed empire, which is forced to pop up, scan, upgrade and promote. Its business model relies on the social relationships accumulated by users on QQ, forcing users to accept its products. This business model has made the entire Internet industry less innovative and barren.

Zhou also revealed that he had discussed with Ma to build 360, Thunder and other companies on Tencent's platform and change Tencent's "closed empire" business model through investment, but Ma replied that these companies were worthless.

The following is the original of Zhou's open letter:

Gong Quan gave me an evaluation on Weibo today. He said, "Zhou is not a businessman, he is a crazy idealist."

I have known Gong Quan for more than ten years. For me, Gong Quan is both my investor and my elder. From him, I learned a lot about being a man, doing things and being a company. Without the right to work, I may still be a brave and heartless wild child. Therefore, I respect him and thank him.

I was shocked to see an interview with Ma in the Economic Observer on the Internet just now. He said a lot of irresponsible things to me, to 360, to the buttoned bodyguard, and even sent a short message between me and him out of context. I think, the purpose is very simple, driving me into the abyss of perdition, so that I can never turn over.

Tonight is very quiet, and you can also think about the road you have traveled over the years, including your own reflection, your own feelings and your own ideals.

In the internet industry, 372 1 has always been a nightmare that I tried to get rid of, including that I did 360 just to get rid of this big hat imposed on me. 372 1 has created many innovations, including address bar search, plug-in promotion, agency channels and so on. Now the address bar search plug-in of QQ is copied from 372 1 by Ma.

Originally, it is an innovative product, which is convenient for Chinese people to surf the Internet. Why did it fail? This is what I have been thinking for five years. 372 1 failed because I ignored the feelings of users, didn't respect the interests of users, and only looked at competitors. In the end, 372 1 won the battle, but lost the war. In other words, it was not the competitors who beat me, but the users who beat me.

In the second half of 2006, I was facing the lowest point in my life. I was labeled as the "father of rogue software" and told the whole country that I would not have any business dealings with my company or the company I invested in. When you open your eyes, it is the overwhelming abuse of the media. I shut myself in my room and dared not come out for a week. I broke a table and two doors, and I almost rushed to fight because of aggrieved anger. But I finally calmed down. I finally opened Pandora's box, and I had to close it myself.

I have never been a businessman, just a simple and impulsive programmer and product manager. I can't keep a word in my heart. I think I'm a little smart. I like to criticize people by name and like to be sarcastic, but I think I am a person who dares to take responsibility. One person does things one by one, does not make small moves, does not tell lies, and does not harm others secretly. I struggled like this when I was a child, and now I work in a company.

360 security guards, fundamentally speaking, are to wash away the charges imposed on themselves, and their motives are actually selfish. However, I let it learn the lesson of 372 1, and we must respect the interests of users and the experience of users. Therefore, a simple product has been welcomed by people. This makes me believe that you are good to users and users will repay you. A company does not do evil to users, which is the basis of success.

I'm sure, just find a few 360 users and ask them how they feel. No user will scold 360.

I am a person who hates evil, and I often impose my likes and dislikes on products. Doing security should be killing Trojans and viruses, but the biggest evil on the Internet is not these. Ma said, I once told him to unite against Baidu. This is true, but there are other things he didn't say. Ma once asked me how to do search, because I made it clear to him that I was not interested in search at all, and I didn't think I had a chance in the current search market. I told him, don't do Baidu search, and don't mix bidding rankings in natural search results. Moreover, in order to make money, it is evil to recommend some fraudulent websites to users and make them fall for it.

Yes, 360 has added a function in the network shield, which can mark websites suspected of phishing fraud in Baidu search results. Think about it, if ordinary people are cheated by people selling fake drugs on Baidu, they may lose not only money, but also their lives.

Someone once advised me, why should I do this? If 360 only kills virus Trojans and makes a narrow security, then 360 will not offend so many companies, the living environment will be much better, and it will be easy and comfortable to make money.

Although I don't earn as much money as others, I have spent enough in my life even if I do nothing. However, I will ask myself in my heart: Is it interesting to watch others being cheated? In 2006, rogue software was everywhere, and antivirus software manufacturers had technical ability, but nobody took care of it, for fear of offending people and not making money. 360 did it and offended many people, but the users were very welcome.

Therefore, to do 360, I must do what users think is useful and valuable, and I must do what others dare not do.

Ma Hua Teng said that the buttoned bodyguard is a super virus and can be infected, but does 360 dare to do such a thing to offend users? I dare not sleep when users scold 360 products. I have to understand thoroughly and find the person in charge to solve it before I can sleep. With the lesson of 372 1, I dare not offend users at all, let alone super viruses and backdoor programs.

To tell the truth, buttoned bodyguard is a valuable and competitive security software product for users. During the holidays, Tencent took advantage of the 360 holiday to forcibly install Tencent's QQ doctor and QQ computer housekeeper on the computer by means of mandatory upgrade. In particular, QQ computer housekeeper has no shame in copying 360 security guards, and the graphical interface and even words are highly similar to 360 security guards. Such plagiarism strengthens the promotion of the system, that is, to kill 360. I once sent a short message to Ma Hua Teng and asked him how he did it. He said airily: This is just a software.

Therefore, 360 must resist. Of course, Tencent is many times bigger than 360. This naked plagiarism is blatant bullying. Others can't help it. I can't help it But buttoning bodyguards is not only for competition, but also for providing value to users.

QQ is a closed empire, forcing pop-ups, scanning, upgrading and promotion. Its business model relies on the social relationships accumulated by users on QQ, forcing users to accept its products. This business model has made the entire Internet industry less innovative and barren.

I also discussed this issue with Ma. I told him that Tencent can invest 360, invest in Thunder and invest in other Internet companies. Other companies are built on your platform, so Tencent is still the most innovative company. As a result, Ma sent me a short message saying that he thought these companies were worthless.

Fastening bodyguards is to give users a choice, which can not only make QQ more secure, but also allow users to manage their own QQ, manage pop-ups, manage components and manage upgrades. The buttoned bodyguard embodies the spirit of the Internet and makes users more and more free. But I didn't expect users to be so disgusted with QQ advertisements, and all of them were filtered out. This is obviously an impact on Tencent's business model. Tencent can't make that much money by QQ, so Ma described the buttoned bodyguard as a super virus. He must stink this product, stink 360, stink me. In this way, he has every reason to strangle 360.

However, I want to tell Ma here: Please listen to the voice of users, please listen to the anger of Internet entrepreneurs, and then please look at the development trend of openness and transparency of the Internet. Whether it is an empire or an enterprise, as long as it closes its doors, it will decline rapidly.

So I dare to assert here that even if 360 is strangled by various resources organized by Tencent in this confrontation, if Tencent does not change its closed business model, still ignores the interests of users and still refuses to give users the right to choose, then from today on, it will face a greater crisis.

As for the buttoned bodyguards, we have prepared detailed technical instructions and sent them to the authoritative department for testing, which will definitely be completely removed.

Personal opinion: there is no right or wrong in business competition, but more right. The public is right. Tencent is not looking for an authoritative department to solve the incident as soon as possible, but wants to create an explanation that 360 has not done. Wait and see, and hand over the incident to the authoritative department. He believes that the eyes of the public are discerning.