Marketing Information Case of Xianning SMS Platform

Most people know that Ctrip's business covers accommodation, transportation, tourism and business travel. Its business volume is very large, user loyalty is high, and the annual repurchase ratio reaches 40%-50%.

This convergence platform is characterized by a variety of services, high user consumption frequency and large customer scale. For example, after buying a plane ticket in Ctrip, users will also book a hotel, and they need to buy a return trip after buying the itinerary. Therefore, it is the key to its operation to make full use of its own advantages for business linkage and reuse customers for repurchase.

Then, in addition to reminding on the APP, are there any other ways to revitalize users?

The answer is to upgrade the smart message of Xin 'anbao (new enterprise message with logo, card and menu developed by Xiao Yuan Science and Technology). In its private domain traffic solution, not only the itinerary information in the SMS is turned into a situational card, but also buttons such as "itinerary reminder" and "train timetable" are added according to the specific situation, and menus such as "travel reservation-hotel reservation, air ticket reservation, train ticket reservation, bus ticket reservation", "special offer area" and "Ctrip opening" are added below the SMS.

After the transaction is completed, Ctrip sends an order message to the user. Users can not only check the time information, but also order other tickets directly from the SMS menu, maintain the existing users in this private domain pool, and repeatedly reach out for exposure to improve the user experience. At the same time, it has also increased Ctrip's business volume, which is also a very popular private domain traffic operation practice.