What does a traffic star mean?

Traffic stars are also called "traffic artists", especially those with high popularity and many fans.

"Traffic star" has become a buzzword in the entertainment industry, which is often used to refer to those performing stars who have a large number of fans on the Internet. For example, a TV series or a movie, if there is no "traffic star" to join, seems to be at the bottom. It is precisely these "flow stars" who join in the works, which are often associated with words such as "lack of acting skills" and "three cents special effects", and almost go to the opposite of "conscience drama" and "fine works".

Real stars are first remembered for their roles, and their light source comes from profound artistic accomplishment. If the "traffic star" only has traffic and no acting skills, it is ups and downs.

Extended data:

The source of the word—

The star itself is the product of "attention economy". The more fans, the higher its commercial value, and the star effect is equivalent to the "traffic" of Internet products. Internet has been labeled as "attention economy" since its birth, and "traffic is king" has the same effect as the star effect. Celebrity endorsement of Internet companies, in addition to considerable income, the same level of "public attention" is the key.

Compared with the stars before the Internet era, the "traffic star" is characterized by the word "traffic" as its name implies. To evaluate the popularity of a work and an actor, traditional film and television talk about attendance and ratings, while the Internet era talks about traffic. An actor's social popularity and attention can be directly quantified.

Development process—

This word is a broad borrowing of the original term (website traffic-visits), which is used to describe the extensive influence of an artist or star, and is also one of the key words under the concept of attention economy.