Marketing planning of catering activities

Marketing plan of restaurant activities (5 general remarks)

In order to ensure a high starting point, high quality and high level of activities, it is often necessary to prepare a specific, detailed and targeted activity plan in advance. The activity plan is actually a planning document of activities related factors. Then the question is coming, how should the activity plan be written? The following is my carefully organized marketing plan for restaurant activities (5 general remarks). Welcome to reading. I hope you will like it.

Marketing Planning of Restaurant Activities 1 I. Purpose of Activities

Through Mid-Autumn Festival promotional activities and advertising, on the one hand, it can gather popularity, stimulate consumption, increase sales revenue and profits, on the other hand, it can leave a good impression on consumers, strengthen the confidence of consumers and employees in Swan Lake restaurant, enhance brand awareness and good reputation, and affect consumers' brand loyalty.

Second, the theme of the event

"On the Mid-Autumn Festival, the moon is full, and the horizon is * * *", Swan Lake helps you contact your family.

Third, the activity time

X month X day -X month X day (exact time to be determined)

Four. Activity content

1, guess the activity on the spot

A lantern riddle area was specially set up, and a lantern (red light) cage with riddles was hung on the activity site. All riddles are not difficult, as long as the guesser can get a coupon of xx yuan.

Lantern riddles can be displayed xx every day during the activity and xx during the Mid-Autumn Festival.

Lantern riddles are small woodcut cards, about the size of amulets, with simple appearance and collection value. On the one hand, it is the signboard of Swan Lake Restaurant, on the other hand, it is a riddle. If the guests guess correctly, they can take it down and send it to the prize-winning office, while the riddle card is wrapped in a red sachet and given to the guests. (Swan Lake logo is printed outside the sachet)

2. Giant moon cakes

Make a moon cake with a diameter of x meters, put it in the hall for publicity, and give it to all the guests at the scene in xx days.

Prepare cameras and printers, and provide services if guests want to take photos with giant moon cakes or theme layout areas. Guests who spend more than xxx yuan take a group photo for free, and other guests charge X yuan each time.

Contact the production of giant moon cakes in advance. If this restaurant can't do it, you can contact other places as a sales promotion point.

Giant moon cakes should have an auspicious name, and the specific name can be collected from the society and hyped by newspapers. It is confirmed that the adopter can get a table of reunion dinner on August 15 provided by Swan Lake, worth xxx yuan.

After 7: 00 pm on August 15, all guests who spend money in the restaurant can participate in the appreciation of giant moon cakes. Restaurant executives, employees and guests held a cake-cutting ceremony and delivered it to customers. Guests who cut cakes can also wait for an honor and personally give their own cut cakes to family and friends to express their affection.

Step 3 send peace

Set up a Mid-Autumn Festival theme area in the dining hall, with the moon, rabbits, Chang 'e, WU GANG, osmanthus trees and other themes as the layout. The production material is foam and other items, which are surrounded by the concierge bar and cannot be close.

Amulets are hung on the decorative osmanthus trees in the hall, symbolizing peace, reunion and preciousness. Amulets made of HongLing and Xiao Mu cards are novel in shape and have their own characteristics. All guests dining in the restaurant can choose a favorite amulet and give it to their family and friends, wishing them peace and happiness.

Give one amulet to each table and sell it for xx yuan if necessary.

4. Family reunion dinner

The chef will introduce the set meal of the family reunion dinner on August 15, with the price ranging from RMB xxx to RMB XXX (depending on the actual situation of the restaurant).

During the event, all guests who book a reunion dinner set below xxx yuan in catering will be given a free fruit bowl, take a photo with the restaurant set and get a riddle on the lantern for free.

During the event, all guests who book a family reunion dinner set of over xxx yuan in catering will be given a luxury fruit bowl and a Swan Lake moon cake gift box for free, and they can take photos with the scenery in the restaurant and get a riddle on the lantern for free.

During the event, all guests who book a family reunion dinner package of over xxx yuan in catering will be given a luxury fruit bowl, a luxury Swan Lake moon cake gift box, a free photo with the restaurant set, a free solve riddles on the lanterns and a handwritten blessing lantern.

5, couple banquet

The chef will introduce the menu of the couple banquet on August 15, ranging from xx yuan to-XXX (depending on the actual situation of the restaurant).

Guests who book a couple banquet package will receive a free fruit bowl, a free photo with the restaurant set and a free solve riddles on the lanterns.

The second marketing plan of restaurant activities, through the publicity around 6. 1xx Father's Day, presents warm tips and gifts to customers who dine, and provides customers with other value-added services to touch customers, increase customers' emotional attention to our spicy lotus club, and constantly focus on the spicy wind, thus improving our turnover, customers' return rate and loyalty to our spicy lotus club brand.

Through our emotional marketing (providing value-added services), we will continuously improve the market share of our Spicy Lotus Club in Langfang catering market and keep ahead of our competitors.

This is a measure for us to complete our brand strategy.

Two. Activity time: 20xx-06-xx

Three. Venue: Spicy Wind Furong Club

Four. Activity content

1. Customers who come to our store for dinner on Father's Day can call their father for free, whether it is local or domestic long distance. Time limit 15 minutes.

2. Customers who come to our store for dinner on Father's Day have the opportunity to take photos for free and send my father for free;

3. If a guest invites my father to our store for dinner on Father's Day, he can enjoy the following benefits: (1), a free photo; (2) Send a shadow box; (3) Send 13 special dishes to commemorate Father's Day; (4) Give gifts (ties, etc.). ).

4. If you invite your father to dinner, you can enjoy the above discount, with a 8.8% discount on the whole order;

5. For fathers who celebrate their birthdays on Father's Day, our store provides free Father's Day family dining tables below 10. (The father's birthday must be based on the date on the second-generation ID card. He has reached the legal age of marriage for more than one year and has a photo with his children. )

Verb (abbreviation for verb) publicizes and creates an atmosphere.

(A), foreign advertising

1, do two print media advertisements;

2. The second TV advertisement;

3. Online advertising;

4. High-grade architectural advertisements

(2) SMS group.

Message content: 6. 15 Father's Day is coming, and all staff of Hot Wind wish your father or you health and happiness as a father! Father whose birthday is (6. 15) can enjoy the free family package! There are more surprises! Reservation phone number:

(3) By arranging various advertisements (pictures, words) in different locations inside and outside the store, all-round and three-dimensional publicity will be carried out to create a strong Father's Day cultural atmosphere in the store. The specific work arrangements are as follows:

1, the water mark outside the store, to remind customers at the first time;

2. In-store advertising and atmosphere creation:

(1) and 3 x-shaped brackets;

(2) 30 spray paintings;

(3) Father's Day special menu;

(4) Free Father's Day family package;

(5) Soft writing on the desk (June 1 Children's Day to June1Father's Day); (6) Background music: Chen Hong's "Going Home Often", with two versions of Cui Jinghao and Liu Hegang's "Father" played in cycles;

(7) Employee greetings: Happy Father's Day! And so on to remind customers of the second and third Father's Day, so that customers can feel Father's Day or think of the father in their hometown or the hardships and difficulties of being a father, and pave the way for the later touching!

3. On-site interaction:

(1), send father and son (female) heart-to-heart dishes. Blessing words: I wish the father, son and daughter in the world will always be heart-to-heart and happy!

(2) Take photos on the spot. Voice-over: Leaders, let's leave this eternal moment on this unforgettable day of Father's Day! We will send it or send it to you;

(3) A toast to the father at the scene and the father in the world. Toast: Today is Father's Day. I wish the father at the scene and the father who is far away from home a happy holiday and good health!

(4), (after the toast) said: Leaders, my assistant and I present a song "Father" to the elderly guests at the scene, and wish you and your Father's Day a happy and healthy life again! (Push the atmosphere to a climax)

Matters needing attention about intransitive verbs

1, propaganda manuscript, words and expressions should be appropriate, accurate and in place. If there are too many of them, they will be false. If it is not enough, it is impossible to have feelings with customers and it is difficult to impress customers.

2, the content of Father's Day activities should be fully trained to reach a familiar level.

3. Father's Day promotion cannot be enjoyed at the same time as other promotions.

Father who comes to our store for his birthday on Father's Day must make an appointment in advance.

5. When the father celebrates his birthday in our store, or invites him to eat in our store, he should organize the management to say a word of blessing for his father together.

Restaurant activity marketing plan 3 activity theme: I am single, I am happy.

Campaign slogan: Go to hell with Singles Day.

Purpose: to increase the turnover and popularity of the restaurant.

Venue: Lobby

Activity time: 20xx years165438+1October 1 1.

Activity background: This year's Singles' Day attracts special attention. More and more bachelors in society want to live a bachelor's life, because our restaurant has launched Singles Day activities to meet their needs and avoid the next Singles Day.

Activity content:

1. On the night of the activity, two people, one man and one woman, one person is free. Minimum consumption needs 150 yuan. The time is from 7: 00 to 23: 00 that day.

2, with the receipt of the bill, participate in the big turntable, (prize design includes roses, dolls, exquisite small gifts)

Activity promotion:

1, the gate on the first floor 1 large poster, 3 K display stand in the store and 4 small elevator posters;

2. The market unit of the Planning Department has 13 X booths and 3 posters of different specifications.

Publicity content: (SMS, display stand, web page)

To hell with Singles Day, two men and women, one for free.

Hurry up and say goodbye to the singles in Huarong Restaurant!

11.11Singles Day, find another "half" chance for you who are single!

Restaurant activity marketing plan 4 activity theme: "Singles' Day Friendship Dinner"

Campaign slogan: single and innocent, cherish tonight.

165438+1October 1 1 Singles' Day is a festival for all single people and a stage for all single friends to show themselves. Heavy psychology needs to be released, lonely heart needs comfort from friends, and plain life needs a little excitement and romance. I hope you can relax, have fun and make more friends in our restaurant. Maybe you can meet someone you like here. Promote restaurant marketing in the joy of customers.

Activity implementation:

1. Activity time: 165438+ 10 month/1evening "7: 00- 10: 00"

2. Target audience: all single people and their relatives and friends.

3. Activity procedures

(1) Opening remarks by the restaurant manager, explaining the significance of this activity;

(2) The restaurant plays "Love Song of Singles";

(3) Deliver the parcel, and the winner will give away the dishes for free;

(4) through apple games. Men and women sit in a row separately, hold the apples with their necks, chins and shoulders and pass them one by one. Whoever drops an apple will be punished for drinking or drinking.

Activity preparation:

1. Audio equipment

2. a small drum or kitchen utensils instead.

3. About single love songs and music: single love songs, alone, I think I will always be lonely.

4. Front door slogan of the restaurant: Friendship Dinner on Singles Day (neon light)

Restaurant activity marketing plan 5 Mid-Autumn Festival is approaching, and homesickness and family are entangled in my heart. But everyone who is far away from home knows that there is no boundary and everyone can feel its comfort. Just as the motherland cares for her people, the mother's comfort to her children will not be ignored because of the remoteness of the ocean, and will not be blocked because of the barrier of Qianshan. It's called Thousands of Miles Away. 20xx September 22nd is the Mid-Autumn Festival of 1 month, which is an ancient festival in China. Maybe now someone will ask why August 15 is called Mid-Autumn Festival. The simplest explanation is that August 15 is in the middle of autumn, so it is the Mid-Autumn Festival. The Mid-Autumn Festival is characterized by enjoying the moon, eating moon cakes and carrying lanterns.

Mid-Autumn Festival, like Lunar New Year, is a happy family. On the night of Mid-Autumn Festival, the moon is the roundest and brightest, and the moonlight is the most beautiful. Every household puts fruits and moon cakes on the table in the yard, and the family eats moon cakes while enjoying the moon. It is "a round in the sky, everyone looks up." What a beautiful picture. On the occasion of the Mid-Autumn Festival, I specially conceived some promotional themes with the theme of Mid-Autumn Festival:

First, "take the moon home"

During the activity, if you spend over 100 yuan, you will be given a key chain to hang the moon. The Moon Keychain has various shapes and exquisite workmanship, and it is engraved with some words of blessing, such as Happy Mid-Autumn Festival, Happy, Safe and Happy, and some poems describing the Mid-Autumn Festival and the Moon.

Operating instructions:

1. Keychain is customized in shopping malls, and the customized quantity depends on the sales volume of restaurants. The customization cost of each key chain is controlled within one yuan.

2. Carve the name of the restaurant on the key chain, or combine it with greetings, such as "Happy Mid-Autumn Festival in X Restaurant".

3. Take the shopping receipt to the designated place of the restaurant, one for 100 yuan, one for 200 yuan, and so on. Stamp the receipt after receiving it.

Second, random lottery activities

After the customer pays the bill, the cashier can tell the customer to draw at the designated place. The customer only needs to hand over the bill to the designated person, and the customer has the opportunity to draw a lottery at random. The prizes in the lucky draw can be "all drinks are free today", "xx dishes are free today" and other remarks may be "only bring one guest next time" and "your dessert is free today". Awards can be set according to the specific situation of the restaurant.

Instructions: You can operate it yourself according to the situation of the restaurant, so I won't go into details here.

Third, give special discounts to Mid-Autumn Festival packages.

In order to promote and create a Mid-Autumn Festival dining atmosphere, the restaurant has launched a new variety of Mid-Autumn Festival packages, and at the same time, in order to attract more customers to order, special discounts can be given to the Mid-Autumn Festival packages. To plan the content in detail, I won't describe it in detail here. It's just a reference for the theme activities.

Instructions: You can operate it yourself according to the situation of the restaurant, so I won't go into details here.

Fourth, the customer speech on Mid-Autumn Festival night.

When customers are eating, the restaurant can tell them, "Who wants to go on stage and give a short speech for thirty or forty seconds?" . Those who get the warmest applause from everyone, today's dinner is free.

Instructions: You can operate it yourself according to the situation of the restaurant, so I won't go into details here.

Verb (abbreviation of verb) special guest preferential activities

The restaurant issues VIP cards to important guests or specially designates which guests tonight. For example, the number 922 in the VIP card is the most important guest, with special services and discounts.

Instructions: You can operate it yourself according to the situation of the restaurant, so I won't go into details here.