What are CPC, CPA, CVR, CTR and ROI?

CPC is the abbreviation of "cost per click". It means that every time a user clicks on a paid advertisement, the webmaster of this station will get corresponding income when the user clicks on a CPC advertisement of a website.

Advertisements often pop up after opening portals or shopping websites, and you often see such QQ SMS advertisements. This is a form of CPC advertising. In this mode, advertisers only pay for users to click on the advertisement, and no longer pay for the number of times the advertisement is displayed. For advertisers, browsing without clicking is a common way to avoid risks in countries with mature networks.

Certified public accountant:

As the name implies, billing is based on actions, which can be registration, consultation, putting in a shopping cart and so on. Advertising companies and media companies often use CPA, CPC (cost per click) and CPM (cost per thousand, or cost per thousand; ; The cost of each display) to measure the advertising price.

CVR:

Conversion rate. It is an index to measure the effectiveness of CPA advertising. In short, it is the conversion rate from users clicking on advertisements to becoming effectively activated or registered or even paying users.

CTR:

CTR (click-through rate) is a common online advertisement. Refers to the click-through rate of online advertisements (picture advertisement ranking/text advertisement/keyword advertisement/advertisement/video advertisement, etc.). ), that is, the number of advertisements actually clicked (strictly speaking, hitting the target page) divided by the number of advertisements (displayed content).

Return on investment:

Input-output ratio. At present, many advertisers require that every advertising investment can achieve a certain transformation goal. There will be an indicator in the cost control of advertisers, that is, the cost of each effective transformation, which is to measure the input-output ratio of effective advertising.

Extended data:

Features of CPC:

Cost per click. Charge per click. This method and click-through rate limit can enhance the difficulty of cheating, and every click of netizens will bring real traffic or potential consumers to advertisers. This method and click-through rate limit can enhance the difficulty of cheating, which is the best way to promote the website.

But there are many websites that operate advertisements in this way and feel unfair. For example, although the viewer didn't click, he had already seen the advertisement. For the traffic that saw the advertisement but didn't click, the website became a waste of time. Many websites don't want to do such advertisements, because traditional media seems to have never done so.

In addition, the click-through rate of advertisements is declining. During the period of 1999, the click-through rate of web banner advertisements is usually as high as 10% ~ 30%, and the click-through rate of most beautifully made FLASH advertisements is less than 0.5%. Although the total amount of Internet advertising is still on the rise, it is obvious that the effect of click advertising is being questioned more and more.

Cost per click for online advertising. It is an important reference data for the effect of online advertising. CPC is a common pricing form in online advertising. For example, keyword advertising and other forms of advertising that pay by effect generally adopt this pricing model. Common ones are cpm, ctr and so on.

Baidu Encyclopedia -CPC (a common pricing form in online advertising)

Baidu Encyclopedia -cpa (advertising term)

Baidu encyclopedia -CVR (conversion rate)

Baidu Encyclopedia -CTR (click rate)

Baidu Encyclopedia -ROI (Advertising Related Theory)