The evaluation of A-level scenic spots has ushered in great changes: the revision of evaluation standards has been formally established, what changes will it bring?

Recently, due to the rebound of the epidemic, tourism has embarked on a difficult road to fight the epidemic.

However, there is a trend of heavy industry that has been "lost" in the ocean of information-the classification and evaluation of the quality of tourist attractions for A-level scenic spots has been officially approved by the national standard revision plan. This round of revision is imperative. After all, the standard has not been revised for nearly 20 years.

According to the information recently disclosed by the National Tourism Standardization Technical Committee, the revision of the Classification and Evaluation of Quality Grades of Tourist Attractions is led by the Ministry of Culture and Tourism, which is under the jurisdiction of the National Tourism Standardization Technical Committee, with the participation of the Resource Development Department of the Ministry of Culture and Tourism, Nanjing Normal University, Jiangsu Provincial Department of Culture and Tourism and Jiangsu Provincial Institute of Quality and Standardization. This revision will focus on strengthening the overall requirements, tour services and cultural characteristics, tourism safety, ecological civilization and civilized tourism, smart tourism and comprehensive management.

Judging from the academic status, research direction and standard skills, the revision of the specific participation standards of Nanjing Normal University should be led by Professor Huang's team.

The participation of Jiangsu Provincial Department of Culture and Tourism in the revision of the evaluation criteria for A-level scenic spots should be an affirmation of the quality of scenic spot construction in Jiangsu over the years. By the end of 20021,Jiangsu ranked first with 25 5A scenic spots in the number distribution of 306 national 5A scenic spots.

Of course, Zhejiang, which ranks second in the country with the number of 19 5A scenic spots, should have participated in the revision of the standard, but unfortunately, the relevant version may be "stillborn" for various reasons. This guess can be confirmed by the "national standard information company service platform". According to the publicly disclosed information, the standard revision of this version is in a "terminated" state.

No matter who participates in the revision, it will be a big goal to promote the high-quality development of the tourism industry and scenic spots. This big goal and the inherent requirements of the relevant revision, "Classification and Evaluation of Quality Grades of Tourist Attractions", have not been revised for nearly 20 years, and it is imperative to revise it again. It has been thoroughly analyzed before, so I don't need to say more.

Specific to the revision of the six orientations that have been clearly defined, combined with the current situation and future trends, it is worth discussing.

First, about the overall requirements. The 2003 edition of Classification and Evaluation of the Quality of Tourist Attractions did not mention the "overall requirements", which is obviously a new addition. Combined with the integration of cultural tourism and industrial requirements in recent years, it is very likely to guide the ideological spirit, and it is also very likely to emphasize the cultural characteristics, tourism safety, eco-tourism, civilized tourism, smart tourism and comprehensive management mentioned later as a whole and gather at the level of core values.

Second, about tourism services and cultural characteristics. This is obviously concerned about the vigorous integration of cultural tourism in recent years, and it is necessary to add "culture" to the evaluation of A-level scenic spots. The cultural protection, utilization, exhibition and excavation of scenic spots need to be improved, and some cultural creative products, tourism performing arts and cultural tourism immersive experience projects may be praised as "combination points". Just as "Classification and Evaluation of Quality Grades of Tourist Attractions", which has not been revised for nearly 20 years, it is imperative to revise it again, and I am afraid the requirements for "a scene" in the future 5A-level scenic spots are not too much.

Third, about tourism safety. This round of epidemic has deepened the thinking of this dimension. The outstanding measures to deal with the epidemic situation in scenic spots-"limiting, staying and shifting peaks" management may continue to be rationalized and absorbed, and the maximum carrying capacity of scenic spots in previous years will be further refined. Including high-risk tourism projects with outstanding problems in recent years, are worthy of attention in this round of revision. To really establish some rescue mechanisms, we need to start from a responsible attitude towards the industry and feel deeply worried.

As for civilized tourism, it is closely related to the rise of mass tourism. Some uncivilized phenomena, such as spitting, littering, extravagance and waste, graffiti and loud noises, have become increasingly prominent. Of course, Japanese tourists have gone through this stage when they go out. This really needs the active guidance of the policy. A few years ago, the former National Tourism Administration tried to introduce a "blacklist of tourists" system. China tourists should not only be "walking wallets", but also be "moving landscapes".

Fifth, about smart tourism. The epidemic situation once again highlights the importance of intelligent, online, digital and intelligent work in scenic spots. In fact, since the beginning of 2 1 century, the promotion of wisdom in scenic spots has always been an important proposition, and 20 14 has also been designated as the "year of smart tourism" by the tourism authorities. This round of revision needs to lead the intelligent improvement in traffic management, marketing, service and basic hardware of scenic spots in the new era, and further achieve important gains in the fields of big data integration, experience comfort, service convenience, complaint satisfaction, safety monitoring and early warning, and accurate promotion and marketing.

Sixth, on comprehensive management. The 2003 edition of Classification and Evaluation of the Quality of Tourist Attractions has a major item "management". This revision should be more comprehensive and will be reflected from multiple levels. Strengthen personnel management, improve the quality of tourism services, demand benefits from management, urge scenic spots to assume their due social responsibilities, and strive to tell a high-quality development narrative in harmony with the macro context.

Of course, there will be a gap between should and should, waiting for Godot.