Real estate short sentence copy

1. Real estate advertising slogan-Eaton XVIII: Beyond yourself. Advertiser's comments: Tianhe North Gold Business Circle, where Tianyu Hua Ting Eaton XVIII is located, is definitely the concentration place of the most upscale and noble residential quarters in Guangzhou, and the residents are mostly high-quality white-collar workers.

In order to cater to this group's pursuit of aristocratic life and advocating elegant style, the developer insisted on "superiority" as the core concept of the real estate from the early stage of development, and combined with the unique design of supporting facilities in style, this targeted and precise positioning has indeed caused great lethality to petty bourgeoisie who yearn for a superior western-style life. In today's "diversified" value choice, developers have expanded "what is a superior life": typical English clubs, small golf courses, and garden design in Leng Yan, which makes prospective owners feel smug about being in them, and it is only natural to give generously.

Real estate advertising slogan-Lide Yashe: International Model, Transcendent Life Advertiser's Comments: Lide Yashe is located in Tianhe District, Guangzhou's advanced commercial center, close to Tianhe Park with superior ecological environment, and combined with its unique surrounding geographical environment, it puts forward the attractive slogan of "International Model, Transcendent Life". Smart real estate developers closely around this theme, the city gold digger's dream of life to the extreme.

Think about the speed of wealth accumulation brought by internationalization, in the most upscale office building, within eight hours. After work, I will wander leisurely in the park with trees and beautiful mountains and rivers, or fish or barbecue-two parallel lines of reality and romance, passion and freehand brushwork have found the best combination point in this advertisement. The slogan of real estate advertising —— Hui Jing New Town: The Charm of New Asia Advertiser's Comments: Today, globalization is rampant, and the thinking of focusing on regional civilization and national culture has revived.

The advertising positioning of Hui Jing New Town is exemplary in this respect. While paying attention to the modernization and practicability of architectural design, Hui Jing New Town tries to integrate the ancient oriental philosophy, and gives a brand-new interpretation to the design style of real estate in view of the oriental characteristics of advocating natural detachment and pursuing freshness and harmony.

In the slogan of "Bright Moon and Clear Spring"-"Small hidden in the wild, big hidden in the city", give full play to the pursuit of life under the guidance of China's philosophy, work like a westerner, live like an oriental, and avoid getting lost in spiritual life while pursuing material progress. Looking around the world and discovering the unique oriental charm of Asia, this advertisement brings not only a successful real estate, but also deeper thinking.

Advertising slogan of real estate-Pearl River Dijing: Daily Waterfront Mood Advertiser's Comments: The success of this advertisement lies in finding the balance between creativity and hawking, simply outlining the vague outline of waterfront life, properly expressing the main selling points of real estate, without losing the beauty of language style, and taking into account an artistic realm of scene blending, as if it were the first sentence of a small poem, and the reader's association was thus unfolded, as if he were in it. The dwelling and artistic conception of water, the inside story and the place, and the yearning when reading it are like ripples on the surface of light smoke, silently rippling away.

Beautiful but not empty, plain but elegant, and rational use of line drawing techniques should be the most successful part of this advertisement. Real estate advertising slogan-Poly Lily: A man who loves his family lives in Lily Advertiser's comments: In a rapidly changing era, men's aesthetic standards for women are changing all the time, and the definition of a good man in women's eyes has also changed strongly compared with a few years ago.

Career men who only know how to work hard day and night in the workplace, even though they are rich, are physically and mentally exhausted, and have long been excluded from the explanation of the word "success" in women's dictionaries. In contrast, those homesick men who pay attention to the mood of life and know how to take time off to enjoy life are greatly favored by beautiful women. As a result, the latest ladies' aesthetics has created the classic advertising slogan of Poly Lily.

The word lily itself symbolizes a stable, long-lasting and pure feeling in flower language. Generally speaking, this slogan implies such a strong hint: if you choose a man who loves his family and buy a house of Poly Lily, you can live a sweet life with his beloved * * * and get along well for a hundred years.

Advertising slogan of real estate-Moonlight of Baiyun Golf Lotus Pond: Advertisers' comments on the philosophy of natural life: Everyone who has held a junior high school Chinese textbook will not associate the name of this real estate with the masterpiece of the same name. It is said that every educated China person has Zhu Ziqing's tenderness in his bones, so the quiet lotus pond in the moonlight and the lotus flower swaying gently in the night wind naturally become a necessary scene in the ideal harbor for a tired mind to rest.

"Philosophy of natural life" is an extension of this idea and a summary of this ideal. From the finalization of the real estate name to the design of advertising words, the advertising planner did not dwell on redundant words, but made use of the existing cultural background of China people, leaving readers with a broad associative space.

Real estate advertising words-Times Rose Garden: A new deconstruction of life Advertiser's comments: The advertising words "Times Rose Garden" are a declaration for the younger generation to reposition their lives. One-half of a person's life is spent in his own residence, and residents always try to choose a living environment that can represent their own style and conform to their own culture.

Therefore, from the simple combination of reinforced concrete to large and small communities with different styles and unique personalities, the design of modern real estate has incorporated more and more humanistic colors. From the New Year's Day carnival show that gathered many famous domestic rock bands at the beginning of the new year, to the establishment of the Guangdong Art Museum Times Branch some time ago, the evaluation of the first humanistic community in China, the premiere of "Go Left, Go Right" and so on, Times Rose Garden reinterpreted the sunny and open lifestyle of "young people" through a series of activities, and interpreted a humanistic spirit of breaking free from bondage, changing conventions and creating a new life.

Real estate advertising words-Xu Jing Jiayuan: Comments of real estate advertisers in 1970s: The classic features of Xu Jing Jiayuan advertising words depend on the developers' precise positioning of the real estate sales target-young white-collar workers born in 1970s. So clearly pointed out the sales target, can be said to be a soldier in danger to win.

Although it seems that the potential customers of other age groups have been abandoned from the beginning, it has brought a strong sense of belonging to young white-collar workers, which was obviously established in the early stage.

I think they want a stunt.

A stunt suitable for promotion, aiming at improving the visit rate of the sales office.

I had a case before, for a long time, in 1999.

The project suite is about 120- 140, with a height of nearly 3. 5 meters (this is 2. The height of 8-3m is much higher. ), the price is between 2200 and 2600.

Later, we made a newspaper edition with the title XXX yuan/cubic (the symbol of square and cube, which is not easy to separate). Our creative point is that the total price ÷ the number of square units of the apartment ÷ the floor height = the unit price of the cubic unit of the apartment, which is one order of magnitude (several hundred orders) less than the square unit price quoted by similar competitors, so many consultation telephones and house-viewing personnel almost packed the sales office. The visit rate has increased rapidly.

It is precisely because of this that the developer finally transformed the single-storey apartment of 120- 140 into an indoor jump floor of 60- 100 (the height was changed to 3. 9 meters), one staircase with two households was changed to one staircase with four households. The unit price rose from 2,200 to 2,800, and the total price dropped from more than 300,000 to about 6,543.8+0.5 million. The use area of Xing Tao has hardly changed or decreased slightly, and the * * * booth has become smaller.

The final result is very gratifying. 1 year backlog of more than 100 sets of large-sized apartments turned into more than 200 sets of small-sized indoor penthouses, which were snapped up within a week.

This project is called Swan Constellation, which is a small high-rise elevator apartment with a greening rate of 5 1%. The project is outside Ximen Earring Road in Chengdu, and we plan and promote it. That was in 1999. Because of the successful sales of this project, the assets of the project developer doubled, achieving sales of 1. Over 300 million.

3. How to write real estate soft articles, such as real estate activity soft articles, can be divided into two categories: news soft articles and advertising soft articles. The cross-use of the two can establish a brand image and promote product sales.

The first stage: establishing brand image is the pre-guidance period before the project debut, and more is to pave the way for the launch of products, so its news soft articles dominate. First, news hotspots: this stage is the emergence of real estate projects, and the emergence of a new thing can be called a news event. At this time, news broadcasts and other forms can be used to report events, such as construction and foundation laying.

Attract the attention of the customer base. Second, news observation: at this stage, we can scan the current real estate market, report the regional value and product characteristics, and publicize the project value points through news observation and focus interviews.

Third, news hype: hype is made out of nothing, and the concept and significance of the project are deeply explored, such as representing a cultural phenomenon, a business model and guiding a life trend. Fourth, hold a press conference and organize a forum. Focus interview, comprehensively analyze the context and significance of a certain problem and point, and bring out a series of topics: industrial topics, market topics and even cultural topics, financial topics and so on.

The second stage: establish the product image. This stage is the product launch period. At this time, it is necessary to publicize the product concept, product concept and product value point. At this time, we can put aside the timeliness of news and enter the publicity period of product value. At this time, the soft text will enter the stage of advertising soft text. Its form of expression is concept category: the concept advocated by the project is intensively publicized, thus causing the deep recognition of the target customers.

Column category: open up columns and continuously disseminate project-related information; Concept category: guiding the concept of residential or commercial model in the market; Viewpoint category: explain a viewpoint, which is very attractive to the target customers; Selling point category: grasp the selling points to be publicized in the project, enlarge and dig deep, and distinguish the product features from similar competitors, thus creating a sense of project identity. The third stage: deepening the selling point of products. At this stage, customers have a general understanding of the product through early value saturation and concept elaboration. When the property was sold at the opening, everyone had paid attention to the details of whether the property was popular, how much it cost, who was buying it and so on. Therefore, the purpose of soft text communication is to enhance customers' purchasing confidence.

Its manifestation: news: publicizing the opening time and place of the project and the contents of the opening activities, setting off the opening atmosphere and making the project valuable. Follow-up report: dig the story behind the hot sale and deepen the selling point of the project again.

Focus interview: interview buyers to enhance the sense of presence, authenticity and empathy. Activity report: carry out customer networking activities and report on the spot to give potential customers or prospective customers a sense of belonging.

The fourth stage: strongly promote sales. At this stage, the focus is on rendering and comparing the sales of the project. In addition to making relevant news reports according to the sales situation, publicity focuses on the problems encountered in the sales process. For example, the beauty of the product: it is very capable of rendering, describing the products in detail, and making the target customers have a desire to buy.

The last work: enhance its sense of urgency and create a tense atmosphere that it no longer has. Promote soft articles: Prompt you to buy by comparing psychology, influencing effect and other factors.

Wait a minute. Some types of real estate soft articles are as follows: Story type: Vitas fans say that the most charming Vitas is not on the stage. Fenglinzhou: Achieving the "New Peach Blossom Garden" in the East Plate of Chaoyang Park News Type: Small apartment house is busy during the May Day holiday. American type: Xiangwan advocates that life is always long. Mikakop type: What kind of community is more livable? Suspicious type: a pot of native orchids is 2 million fragrant, who is it for? Academic: the decisive significance of Dacheng International Center to create "wealth quality" for investment. Message type: Jintai City-Liwan "All-round Contact with Liwan Project" activity. Emotional type: The 60-year-old woman is so anxious to buy a house that she can't help crying in the sales office. Promotion type: Shimao Olin Garden closed collection observation building, which is scheduled to be hot. On the opening day, the Olive King Tower will be sold at a price of 654.38+0.5 billion yuan.

4. Help me write real estate advertising copy. I am also an advertising major.

Advertising copy is not difficult to write.

We wrote a series of advertisements for popular real estate newspapers during the exam.

There are some classic newspaper advertisements in my computer.

Advertising Language: Unlimited City Life

Series 1: main title: On the way home, lanterns are on.

Nevin: Born here. Accustomed to all kinds of shops and shopping malls, accustomed to the endless flow of traffic and people, accustomed to the city getting better every day, accustomed to watching more and more people, accustomed to the prosperity of the city, accustomed to going home, all the way brightly lit. Huachen Xingguang Mingting occupies the bustling center of the city and makes the city please your life!

Series 2: Main Title: Deciding to Stay in this City

Neville: It's time to stay. After a long period of wandering and fatigue, I began to appreciate the bustling life and business vitality here, the familiar business partners and living atmosphere, the daily progress and improvement here, and the simplicity, diligence and kindness of this city. So I chose Huachen Starlight Famous Court and chose not to hesitate. Huachen Xingguang Mingting occupies the bustling center of the city and makes the city please your life!

Series 3: Main Title: From Now to the Future

Text: Always strive for the ideal in the city. I believe that there are opportunities flowing in rows of shops, that bustling city life is more suitable for my development, that modern city life will make me learn more and enjoy more, that my life will appreciate with this land, and that I will work hard here and move towards a better future. Huachen Xingguang Mingting occupies the bustling center of the city and makes the city please your life!

Series 4: Main Title: Unlimited City Life

Text: This city is more colorful than expected. Eyes are intoxicated with neon flashing, well-dressed, intoxicated with colorful cities every day, ears are used to singing and laughing, body is obsessed with the replacement of various happy scenes, obsessed with the prosperity all the way, and thoughts are obsessed with the desire for a richer life.

Wish, you can take Cai Hua as your own. Huachen Xingguang Mingting occupies the bustling center of the city and makes the city please your life!

Style Description: High-rise residential buildings in Beiyuan mature urban living area enjoy urban civilization and nourish supermarkets, banks, restaurants, entertainment and home shopping malls. Urban life lies in mastering the urban planning of Beihu Lake and the construction of beiyuan road's urban artery, and the regional appreciation potential is broad. Huachen Real Estate invests in Jinan brand to build a model community of urban life.

Everyone knows that the real estate industry is very profitable, and there are many real estate developers. Building after building, how can we attract consumers to buy? Hard and wide? Invite celebrities to endorse? But these are just a flash in the pan in the eyes of consumers. After all, with so many advertisements broadcast every day, how can people remember your kindness? However, if your real estate information is integrated into the soft text of real estate advertisements and becomes readable, then the chances of people remembering your products will be greatly improved. So what is real estate advertising soft text? Please listen to the push and talk to you slowly. By the way, I forgot to introduce myself. For many years, we have been focusing on the field of soft text promotion, providing services such as writing, distributing manuscripts and self-publishing. Ok, that's the introduction. Let's continue to talk.

The so-called soft articles in real estate advertisements are words that are not gorgeous and shocking, but words that touch people's hearts. They slowly tell specific information and demands by putting facts and reasoning. Every word is for the benefit of consumers, so that consumers can enter the "thinking circle" set by real estate development enterprises and quickly reach a highly targeted psychological warfare writing mode for real estate project sales.

Real estate advertising soft text belongs to the category of advertising, which is a kind of advertising form with the strongest vitality and diverse skills, while real estate advertising soft text is only a form of advertising appeal compared with real estate hard advertising. Compared with the current popular hard real estate advertisements, the reason why the soft text of real estate advertisements is called soft text lies in the subtle design of a "soft" word, just like a needle hidden in cotton, which is invisible to defeat the enemy. Real estate advertising soft text pursues the communication effect of spring breeze and rain, and moistens things silently. After attracting consumers to read carefully, when consumers find that this is a soft article, the marketing purpose is achieved.

So how can we write a qualified soft article about real estate advertising? I have some writing skills to share with you.

In the early stage of soft writing of real estate advertisements, just like selling cakes on the street, you have to place an order and make cakes. But after a period of time, the project contacted more media and accumulated a lot of reports. At this time, we should move towards "scale" and "industrialization". This is a clever way to establish the standard part of soft text.

The standard part of the soft text is to unify what the project says to the outside world, avoid duplication of work and avoid the phenomenon that the project's external caliber is inconsistent. The standard part must be compiled very carefully, because it represents the official statement of the project. Once the standard parts are launched, they should be publicized and distributed in the company immediately. It is best to let employees study in a unified way, so that they can maintain a unified caliber on different occasions.

Some projects have standard parts, but just a few articles introducing development companies and projects come and go, which are used in various media channels, and the results are very annoying. We have a "modular" standard part production method. Through the combination of each module, the soft text of real estate advertising written is not only uniform in caliber, but also ever-changing.

The specific way is to create a special folder, which includes the following modules (other modules can be added as appropriate):

1. development company history: list the major news events and milestones that have occurred since the establishment of the developer, and understand the whole course and story of the developer from before its establishment to now through internal interviews.

2. Development company scale: including business scale, personnel scale, member enterprises and marketing network, representing the development of developers.

3. Basic information of the project: introduce the basic information of the project, highlight the conceptual positioning and functional characteristics of the product, and unify the caliber.

4. Project certification, honor and market position: including the market influence of the project, various certifications and rankings, etc. This piece usually needs to add new content in time.

5. Project planning: including the sustainable development of the project formulated by the development company, including objectives, strategic development direction and plans.

6. Key personnel: including the chairman and general manager of the company and other personnel who play an important role in the project development. Introduce their opinions, stories, anecdotes and some short language tidbits. This kind of module must pay attention to accumulation, constantly enrich the content, and integrate media reports on it.

7. Photo gallery: such as project landmark buildings, office scenes, important activity scenes, project packaging, advertising pictures, photos of important people, etc.

It should be emphasized that standard parts should be written in accordance with the idea of "finding news points" from beginning to end, and should be "empathetic", fully consider the perspectives of the media and readers, avoid the attitude of "I am the best in the world", and avoid being entangled in the details of product functions and ignoring things that are really newsworthy.

6. The grandiose copy of real estate has a well-known classic description for you: remote areas-away from the hustle and bustle of downtown, enjoying a quiet life-returning to nature, enjoying rural scenery-sitting next to downtown-sitting in a bustling city, close to the gutter. Dig a pool on the windward side-Venice in the East, romantic. The terrain is high and wide, overlooking the whole city, and it is a low-lying private territory. The roof is round, warm in winter and cool in summer-the baroque roof is pointed. Keeping up with the fashion trend, the space between buildings is small-the neighborhood is close, and the harmonious and warm side is wild grass-super green, with green eyes, banks on the side-neighborhood committees on the side of the central business district-schools on the side of the core landmark of the central government district-with strong humanistic and academic atmosphere. There is a small shop next to comfort-convenient life is within reach, there is a garbage station next to it-humanized environmental management, and there is a train track next to it-convenient transportation, extending in all directions, nothing next to it-simple life, leisurely planting two osmanthus trees-Peonica Garden, ten miles fragrant.