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Online media profit model

In the development process of online media, along with the practice of its own operations, the exploration of profit models has never stopped for a moment. The key to investment and management in the media industry is to find the correct profit model. Compared with other websites, online media should have greater advantages. Media networks have advantages that others do not have. What other websites can do, media networks can also do. Many media investments and operations fail because they fail to find or do not know what a profit model is. In the Warring States Period of the Internet, media networks must have a keen business vision. Whoever seizes the opportunity will be ahead. Learn from experience and lessons, keep a close eye on market trends, adjust profit models, and ensure that online media operations are on a safe track. Chinese online media, especially those websites that have considerable scale and strength today and have been operated as a company, are constantly innovating. Below, we break down the profit model of online media.

1. Common information content charges

From the end of 2002 to the beginning of 2003, some media reported the same news one after another: a survey conducted by the American research organization Innovation International Media Consulting Group showed that in North America Among the 118 news websites in the United States and Canada, 36% lost money, 38% made profits, and 26% were flat. Adding the profits and flats showed that 64% of them not only did not lose money, but even made profits. profit. It is expected that some businesses that are losing money may reach breakeven in the second half of 2003 or the first half of 2004. A very important factor in turning losses into profits is that online media operators and Internet users have gradually accepted the concept that information content is valuable.

Based on the current information content revenue models of Chinese and foreign online media, there are generally three types: 1. News and information content is packaged and sold to other websites or media; 2. Users pay to browse the website; 3. Users pay to perform database queries.

The success of content charging does not happen overnight. It requires high quality of information, high uniqueness of content (that is, low substitutability), convenient and complete payment mechanism, sound consumer payment concepts, low Internet access rates, and high speed. Fast, clear market segmentation, content that is not easily counterfeited and copied, etc.

2. Internet-specific information

Network-specific information refers to a highly professional network media customized according to the special needs of relevant governments and enterprises and institutions. Electronic readers with certain practicality and effectiveness can be collected regularly by subscribers through the network pass (password) given by the online media. For example, various reference electronic texts are compiled for the financial system, real estate system, automobile, building materials, chemical industry, environmental protection and other industries respectively. This kind of text can also appear in conjunction with printed matter. Subscribers generally subscribe for half a year or a year at a time, and the charges for this kind of exclusive information are generally relatively high. People's Daily Online and Xinhuanet currently have this business. For example, People's Daily Online's e-reader of the latest policy information has a very good sales momentum.

The key points in running this kind of exclusive information are that the market positioning must be accurate and the editorial content must be unique, that is, the news content cannot be found on the Internet or in general media and materials. At the same time, a relevant A level distribution manager is also very important.

3. Online live broadcast

This marketing model was introduced and developed from television and radio. According to the needs of government departments or enterprises, online media sends people to the scene to conduct live online broadcasts of their activities. Text, pictures or audio-visual content can be accessed online at the first time. Compared with other media, it has its own unique advantages. It does not require expensive equipment for live TV broadcasts, does not require a huge live broadcast team, and the charges are relatively low. It can also communicate with readers directly through the Internet. The live content can be read multiple times. You can also adjust it at any time after a long time. read.

This method of online live broadcasting is in the ascendant. Sina, Sohu, People's Daily Online, and Xinhuanet are all carrying out this business. They conduct live broadcasts of festivals and various activities organized by enterprises in various places. It is getting more and more favorable comments from users.

4. Jointly launch online special topics with governments and enterprises

Online media provide publishing and technical platforms, and jointly launch online special topics within their business scope with governments and enterprises. There is space in this Very big. This idea is based on the brand and influence of online media and is immortal.

Governments and enterprises use a larger and better network platform to publish their own information, expand their influence, and promote their products. The effect is much better than their own websites, and they also save a lot of manpower and costs. Why not for?

The key to success in launching an online special topic, except for the talent factor, is that you must purposefully find partners based on the positioning of your website, and what you provide must be what it needs. For example, if you cooperate with a talent exchange center and an intermediary agency to launch an online special topic, the users of your website must be a large number of young netizens who are concerned about professional positions.

5. Syndicated manuscripts

Syndicated manuscripts have been very developed abroad. The world's largest manuscript syndicated websites include iSyndicate, ScreamingMedia and YellowBrix. Manuscript syndication is the simplest way and way to share online media resources. Press releases, in-depth reports, and columnist articles are available for joint publication or purchase by various websites. This manuscript can be for the mass market or for niche markets.

For example, China Youth Daily has produced a very detailed and in-depth report and information database on China’s college admissions this summer. This kind of information and manuscripts can be provided to other websites through syndication. Syndicating manuscripts can not only enrich content, reduce costs, and increase revenue, but also increase clicks by clicking on syndicated manuscripts. A syndicated title is more likely to drive clicks than a website's logo.

6. Turn traditional media content into a source of wealth for online media

News media leaders often worry that putting too much content from traditional media online will have a negative impact on print media. Negative impacts on operations will affect the protection of content, the most commercially valuable resource of traditional media. However, if excessive restrictions are placed on the development of newsworthy content online, "netizens will be disappointed, because netizens are becoming more and more picky about the content of websites and their appetites are growing."

And the facts are Most visitors to news media websites are not subscribers to the media's print edition. Those who oppose putting printed content online mostly come from the publishing and distribution and other marketing departments of newspapers, rather than from the editorial departments of newspapers.

When readers buy a magazine or newspaper, they pay not the cost of the content, but the cost of printing and distribution. Online media has reduced the cost of media to zero and opened the door to new audiences, opening the door to readers who have not had the opportunity to read your content in the past. These new audiences will become your new source of wealth.

7. Charges for practical consumption information functions

The Internet has a variety of powerful practical information service functions. In the past, in order to attract users, most of them provided free e-mail, homepage space, etc. to users. . But currently, paying for services or paying for VIP services has become the starting point for website operations. For websites with huge credibility and influence, enterprises and institutions in various fields such as social economy and culture will think of using their communication platforms. Therefore, the prospects for charging for services or achieving "win-win" through various cooperation are very broad.

For example, Hong Kong has provided "online express visa" service for Taiwanese tourists entering Hong Kong since March 18, 2002. The visa procedure that used to take 7 to 10 days to complete can now be completed in the morning as long as the Taiwan residents' information is complete. Upload the information online and you can enter Hong Kong in the afternoon after being approved, and the processing fee will be greatly reduced. As of April 1, 2004, the Hong Kong SAR has issued more than 160,000 express passes to Taiwanese tourists.

Obviously, only after information from online media drives consumption and generates a value chain can it better reflect its own value and bring economic benefits. With the process of digitalization, new consumption areas and value chains such as online expansion of digital photography and electronic photo albums are bound to be formed.

8. Mobile phone text message charges

Nowadays, mobile phones are not only a communication tool for two-way voice communication, but also a popular information dissemination tool. The title of "fifth media" seems to be no longer the only one. No doubt, the growth of mobile phone text messages in my country is spectacular. In this emerging field and market, in addition to mobile telecommunications operators, the biggest beneficiaries are various content providers. Nowadays, mobile phone short message revenue has become an important source of revenue for online media.

The biggest inspiration for us from mobile phone SMS revenue is that we need to make timely and accurate judgments about new technologies and new markets.

As early as June 19, 2000, the Japanese version of the People's Daily online version (renamed "People's Daily" in August of the same year) and the English version of the imode mobile website were officially launched in Japan, becoming the first domestic company to enable mobile Internet access to send short messages to subscribers. website. However, it was only two years later, during the World Cup in May and June 2002, that People's Daily Online launched mobile SMS news subscriptions in China. News media websites often lose good opportunities for development due to their indifference in profit awareness and inflexible mechanisms.

(Excerpt from "Analysis of China's Online Media Business Model")

9. E-commerce Platform

Online media builds e-commerce platforms as one of the means of revenue , is also a common pattern. Among news media websites, representative ones are the book sales platform of Dayang.com (the website of Guangzhou Daily) and the "group buying" platform of YNET.COM (the website of Beijing Youth Daily).

Dayang.com is the first domestic news media website with obvious e-commerce nature and has achieved considerable scale. Its symbol is the "Ocean Book City" established in 2000. At present, in addition to the main station in Guangzhou, there are also two branch stations in Shanghai and Beijing. After Ocean Bookstore receives a customer's online order, the staff will confirm it by phone, and then use the nearly 3,000-person delivery team of Guangzhou Daily's self-run distribution network to deliver the goods to consumers in a short time. In terms of payment, Dayang Bookstore has cooperated with Guangdong UnionPay to establish an online payment system supported by more than 12 banks. With the addition of cash on delivery, post office remittance and other methods, readers have more flexible and convenient payment methods. It solves the two major problems of distribution and payment in e-commerce. Ocean Bookstore currently provides more than 100,000 kinds of books, CDs, software and other publications. In 2001, online sales reached nearly 10 million yuan. The phenomenon of individual consumers realizing "group purchasing" out of the same purchasing intention is a new market phenomenon and purchasing phenomenon in domestic economic life in 2002. Its emergence is closely related to network communication, and the latter is the most ideal intermediary and communication platform for the former.

YNET is also keen to seize this opportunity and use its own platform to provide strong support services. On July 16, 2003, the automobile "group purchase" webpage was officially launched and began to accept user purchase registrations. Since the launch of the website, the daily click rate has remained above 60,000. By August 6, there were 2,430 officially registered users, and 1,543 people signed up to buy cars. More than 1,000 car buyers paid the loyalty fee within the specified time of one week to become official group buying members. 200 people. As of August 12, 63 people had finally completed the car purchase procedures. The delivery ceremony of the first batch of vehicles was held on August 13. YNET completed the car group purchase process in less than a month. In just three months as of the end of October, the company sold 326 cars, including Jetta, Bora, Santana, Passat, Fukang, Sail, Chery, Palio, POLO and more than a dozen brands, with sales equivalent to A medium-sized car dealer in Beijing. On this basis, YNET took further action and announced on October 22 the establishment of a new e-commerce platform "Tuangou.com Business Center" based on "group purchasing" and a strategic partnership with Bank of China. At present, Tuangou.com Business Center has officially launched three business platforms including car group buying, real estate group buying, and building materials group buying. It will also successively launch a digital product group buying business platform targeting the high-end market and avant-garde products.

In the first quarter of 2004, an industrial Co., Ltd. in Dalian, which is mainly engaged in the business of mechanical and electrical products, experienced poor sales. So in late April, I tried to establish a relationship with a large domestic website. Unexpectedly, within just one week, we received emails from two buyers from South Korea and Australia, saying that they were in urgent need of a batch of mechanical and electrical products. After online discussions, the two parties booked products worth more than 300,000 US dollars. This is a typical success story of e-commerce.

E-commerce has gone through a long period of "burning money" and has finally begun to pick up, and it can now be profitable in many ways. Such as the implementation of membership system is one of them.

Industry website membership fees vary, and some can receive tens of thousands of yuan. For example, Sinochem.com's 'network access fee' for each member is 12,000 yuan, and an additional 6,000 yuan service fee is required every year. From this alone, the website’s annual revenue reaches more than 40 million yuan. Some websites make money by charging franchise fees. That is to open a franchise store online, or share resources together and obtain a corresponding proportion of returns.

For example, the 8848 website has opened an online alliance, where customers can open a store at any time, and the lowest fee is only 1 yuan per day. Some alliance stores charge rent or door fees, the amount varies. Since it relies on scale to make money, the general expenses are relatively low. Websites such as eBay, which are mainly B2C (business to individual consumers), mainly rely on charging platform usage fees. Such as merchant item registration fees, floor price setting fees, item recommendation fees, transaction service fees, etc. In addition, charging a price difference fee is also favored by some websites. For example, Zhuoyue, Dangdang, etc., through online logistics distribution, after customers purchase, they will be delivered to their doorsteps to earn the price difference.

Looking at the overall situation, e-commerce has emerged from the misunderstanding of the past two years that it was only for "creating eyeball appeal" and has begun to make profits. In 2003, China's online shopping transaction volume was approximately 790 million yuan, a growth rate of 116.2% over the previous year. Some experts predict that this year it will reach about 1.6 billion yuan. Jack Ma, chairman and CEO of Alibaba, predicted: "China's e-commerce industry pattern will undergo tremendous changes! China's Internet will transform from the era of "netizens" to the era of "online merchants."

10. Network Access< /p>

The largest operators of network access are China Telecom and Radio and Television. In other words, the technology and market size of telecommunications transmission networks and cable TV transmission networks determine the current growth and decline of ADSL and cable modem.

From a technical perspective, ADSL is constantly increasing in speed. For example, in July 2002, major ADSL operators in Japan announced that they were preparing to provide services with transmission speeds exceeding 8Mbit/s. In March 2003, Centillium Communications of the United States released the latest ADSL technology "eXtremeDSL MAX". Its characteristic is to simultaneously increase the maximum transmission speed of uplink and downlink, and can extend the ADSL service provision distance between base stations. In terms of transmission speed, the maximum transmission speed from the base station to the user's residence (downlink) is 50Mbit/s, and the maximum transmission speed from the user's residence to the base station (uplink) is 3Mbit/s. In addition, when the distance from the base station is up to 7km, it can still ensure a downlink transmission speed of 192kbit/s, which exceeds ISDN. ⑥From the perspective of the domestic market, although the bandwidth currently provided by ADSL is limited, the momentum of telecommunications promotion is aggressive. Although the cable TV transmission network has certain inherent advantages in terms of broadband network access, in the fierce competition, whether it can become the "big brother" in the market still needs to use its own actions to answer this challenge.

Here is a brief introduction to Taiwan Dongsen Media Technology Group (hereinafter referred to as "Dongsen Group"). Under the trend of global media integration of communication, information and telecommunications industries, Dongsen Group has taken the lead. Since 1995, it has rapidly transformed from its original role as a traditional cable TV operator to one that integrates mass media and information networks. and cross-media operators in telecommunications. After 5 or 6 years of development, it has become a "four-in-one" media group covering radio, television, print media, and online media. Dongsen clearly proposed the concept of 4C media, which is the integrated marketing service of media content business (Content), network and communication business (Communication), customer resource integration community business (Community), and e-commerce business (E-Commerce). In terms of network services, there are two main companies: ETToday and ETWebs. The former focuses on the Internet of Dongsen TV news, especially audio and video content resources; the latter focuses on broadband Internet services, online interactive TV services, broadband platform and content provision, website mergers and acquisitions and investments, etc. Both have their own broadband portals and sub-website groups, providing all-inclusive information content and various network services. Dongsen began to invest 5 billion yuan in 1998 to complete the infrastructure construction of the island's fiber-coaxial hybrid transmission network. In 1999, it officially launched broadband Internet services. Users grew rapidly. At the same time, it also targeted Taiwan's 500 billion yuan telecommunications market. Dongsen Broadband Telecommunications Company was specially established in 2000, and ADSL broadband Internet access was launched in 2001, thus rapidly expanding its business tentacles from the original CableModem market to the general dial-up and ADSL fields, which is equivalent to taking over all ISP network access services, and Other rivals have launched strong competition.

(Note: Taiwan calls "network" "network" and "broadband" "broadband")

11. Diversified business

Online media is like other media. Can conduct a variety of business related or unrelated to itself. Related businesses include providing online advertising production, domain name registration, hosting, space leasing and other services. You can also use your mature technology to provide website construction services to other customers. In April 2001, Shanghai Oriental Network launched the "Oriental Outlets" project by leveraging its brand advantages. In December of the same year, Shanghai Oriental Outlets Chain Management Co., Ltd. was registered and established. In 2002, the Oriental Outlets chain store took shape. Currently, it has 238 chain franchise stores. Accounting for one-third of the total number of Internet cafes in Shanghai. This move not only found an appropriate solution to the "Internet cafe" problem that has been criticized by society, but also opened up a new revenue field for Oriental.com. In short, how to develop offline business areas is also something that online media should consider.

12. New broadband services

Broadband networks can provide richer and diversified content and service models. For users, the initial selling point of broadband networks is of course high-speed Internet access. However, after high-speed Internet access is realized, users will immediately face higher and more requirements. Whether service providers can provide the content and services that users demand will be related to their growth. The most important factor or not. In a word, the value of broadband Internet access does not lie in the Internet itself, but in its content provision and service provision.

One of the major changes brought about by broadband networks is that the entertainment functions of the network have been greatly improved. The most obvious manifestations at present are the two major upsurges in online games and online viewing and downloading of film and television works.

In 2000, the output value of Korean online games reached US$110 million, which was six times that of 1999. The rapid growth of the output value of South Korea's online gaming industry is a miracle created by the strong interaction with the prosperity of the Internet cafe industry and the popularization of broadband networks. Korean online games are currently making a big inroad into the domestic market. Many websites have identified online games as another profit growth point after mobile phone text messages.

Radio and television media are the largest owners of audio and video program resources and should play the role of major providers of broadband content in the market. What's more, in January this year, the State Administration of Radio, Film and Television issued Order No. 15, which imposed strict restrictions on market access. But we must see that driven by profit, many websites providing audio and video programs have emerged today. The content may be pornographic, novel, exciting, or infringes copyright. However, users need to register and pay. This is the reason for the operation of such websites. Common practice. While radio and television online media are discussing how to face the market, these alternative websites are making money and enjoying themselves secretly. Regardless of whether it is broadband network access or broadband network content and service provision, the radio and television departments and the media have innate advantages. However, we have to admit that how to find the right market entrance and make profits as soon as possible is always a problem we face. .

13. Online Advertising

In the advertising market, although online media is still unable to compete with traditional media, it is an aspect of its revenue that cannot be ignored, and in recent years It has always maintained a growth trend. Since 2001, many innovations have been made in the form of online advertising, and the business philosophy has also undergone great changes. These have laid the foundation for competing for a larger advertising market share in the future. Here we will focus on this online advertising that has huge profit potential.

With the popularization of broadband networks, streaming media and multimedia web page production technology can transform traditional online advertising into an interactive mode. In addition to using video on demand, live broadcasts can also be used to attract the attention of netizens. For example, in January this year, there was an online underwear conference in Taiwan, which set a record of 100,000 online viewers at the same time. Interactive design is also the focus of online advertising effectiveness. For example, Coca-Cola launched a new online advertisement at the end of February. Netizens can enjoy three different styles of theme songs and vote for their favorite song online. "Expandable interactive advertising" is different from the previous forced viewing method. The characteristic is that the advertising creativity and information must be actively clicked by netizens before they are fully presented. It can increase brand favorability due to netizens' right to choose.

Recently, the Taipei Media Service Agents Association interviewed 107 advertisers and people above the media management level to produce a survey report on the development of advertising industry and media trends in 2003. The conclusion shows that the future development of media is the Internet and TV. Even more than half of advertisers believe that the Internet is the media with the greatest development potential in the next five years, while media professionals believe that the Internet and TV have equal potential. Advertising forms derived from traditional media are not the focus of this article. Let's take a look at two new types of advertising that clearly have network characteristics, namely bidding advertising and search ranking advertising.

Bidding advertisement: Shanghai Dachang Trading Co., Ltd. is the general agent of Bentley cars in East China. Last year they did a lot of publicity in newspapers, TV and other media, but none of them were sold. In March this year, they participated in an online bidding for advertising. Unexpectedly, they only spent 500 yuan. Within two weeks, an order came from afar, with a turnover of 24 million yuan.

14. Online distance education

The so-called online distance education is a new cross-regional and cross-school education that is realized through the combination of computer network, multimedia and remote communication technology. education system and teaching model. China's online media can fully utilize its existing advantages to cooperate with domestic and foreign educational institutions to carry out online distance education.

Nowadays, countries around the world, especially developed countries, attach great importance to online distance education and invest a lot of money in infrastructure construction and application research. For example, only 28% of universities in the United States offered online courses in 1995, but this jumped to 60% by 1998. Not only are little-known universities now recruiting students through the Internet, but prestigious schools such as Columbia University and Stanford University are also vying to provide online courses to compete for this "new field" of Internet education. American media said that more and more universities are teaching students through the Internet, and online universities are becoming increasingly popular.

Our country is also actively preparing for online distance education. It is reported that the goal of my country's modern distance education project is to form an open education network to form a lifelong education system and a learning society. To this end, the Ministry of Education has piloted 6 schools including Tsinghua University, Beijing University of Posts and Telecommunications, Zhejiang University, Hunan University, Peking University, and China Central Radio and Television University. 30 colleges and universities that established graduate schools in 2000 will be allowed to conduct online distance learning. In education, the Ministry of Education will invest 40 million yuan to support the construction of online textbooks and online education teaching staff in colleges and universities. Primary and secondary schools already have online schools, such as Beijing’s 101 Online School and so on. In online schools, synchronous teaching and synchronous review content of key middle schools can be provided to online students through the Internet, and irregular tutoring can also be provided according to student requirements. Since the teachers who teach online are all taught by outstanding front-line teachers, they are very attractive to parents and students.

Compared with the teaching method in traditional education that is centered on teaching and uses blackboards, chalks and teacher's lectures as the main means, online distance education can not only replace its main functions, but also has incomparable advantages. superiority.

It breaks the closed school-running model of traditional education. Online, you can choose any excellent teacher and study any course at any time, any place. Its characteristics of "separation of teachers and students", "student-centeredness", "widespread communication" and "openness" are beyond the reach of traditional education. It is conducive to alleviating the contradiction of difficulty in receiving education in remote places, and it also It is conducive to the realization of lifelong education: it can provide a new way of learning for those students who are unable to receive education due to limitations of space, time, work and family relationships, economy and other factors, especially for those who have already started a family or are older but For those who still want to study, we provide them with the opportunity to obtain certificates and degrees through distance education. This has the benefit of encouraging students, especially those who study in their spare time, to take and complete these courses more quickly.

Online distance education enables teachers and students to communicate in real time or non-real time across space. This is also the most significant difference between modern distance education and traditional education methods, and also its advantage. Teachers' teaching and students' learning can be carried out at different locations at the same time, and teachers and students can fully communicate: students can ask learning questions at any time and get answers in a timely manner. Teachers can understand students' learning progress and understanding of the course in a timely manner, and answer students' questions.

Online distance teaching is conducive to the sharing of educational resources and improves the efficiency and effectiveness of education.

Online distance education can effectively leverage the advantages of various existing educational resources and achieve a reasonable allocation of resources. According to expert surveys, this teaching method can enable students to learn 30% more courses, improve learning efficiency by 80%, and save schools nearly 50% of funds. Our country is a poor country that runs a large-scale education system. It has nearly 300 million people studying in schools, accounting for about 23% of the world's total educated population. However, the funding investment to support this large-scale education system is less than the world's public education expenditures. 2%. At the same time, the number of citizens accessing the Internet in our country has increased sharply every year. Online distance education can make better use of this resource to achieve teaching purposes.

With the further popularization of the Internet, online distance education will surely become a hot spot for economic growth of online media.

(Excerpt from "Analysis of China's Online Media Business Model")

15. Online games

Breaking through the "Korean" trend. Online game operators are desperate for profits. Since the second half of last year, Kingsoft has spent tens of millions of yuan gambling on "Swordsman Online" and made huge profits; Guangtong's "Legend 3" was crowded with servers on the day of its open beta, making tens of thousands of yuan a day and making huge profits. Bundle. NetEase's online game revenue has accounted for 40% of total revenue.

The profit model of online games mainly relies on selling various game cards. In terms of channels, we have established a business system that directly faces end customers, mainly based on Internet cafes. Many websites have also built a large sales network across the country, selling through game stores in various places. At the same time, online payment functions for investment, industrial and commercial, people's livelihood, construction and other banks, as well as post office, wire transfer and other channels have been opened; in terms of price, popular games are basically maintained at less than 1 yuan and can be purchased for 10 points, while others depend on their popularity. Decreasingly; in terms of time, the monthly fee card can be used to surf the Internet at will within the specified period, while the point card is strictly consumed according to points. Each point can be played for about 15 minutes. The current game point card timing function is accurate to the second; in terms of content , currently major websites still focus on being foreign game agents, with domestic games accounting for less than 20%.

As a new form of entertainment, many websites are no longer willing to succumb to the "Korean" trend for a long time and are working hard to break through. "Nowadays, the price of a good foreign game is too expensive, and the entry fee is generally between 5 million and 20 million." Zhang Hui, a business consultant at Sina Game Information Center, said with deep emotion: "The share ratio in the operation is also heartbreaking. , Foreign developers can account for as low as 10%, and even as high as 50%. Therefore, the road to localization will be the fundamental direction in the future. "

Major websites naturally understand this truth. They have invested heavily in independent research and development, and have made great achievements. "The Way of Chivalry", "Qing Empire", "Fantasy Westward Journey", etc. have been released and entered the market. Shanda's "World of Legend" has achieved unprecedented success, and its online sales system generates millions in revenue every day. NetEase launched its own high-quality RPG game "Westward Journey Online II", which also achieved good results and won the 2003 Best Domestic Online Game Award. Not only that, NetEase has also created its own game promotion model. According to Manager Zhang Ying of NetEase's public relations department, they have specially trained a group of online game "promoters" to coach customers in various places and develop "offlines". The more "offlines" there are, the longer they play, and the "promoters" The higher the income, some even reach tens of thousands of yuan per month. She said this strategy is very effective. Now NetEase has more than 20 million game users, and the number of people online at the same time can reach 250,000.

Online games not only give people pleasure in the virtual environment, but also bring unlimited business opportunities to operators. In the eyes of many gamers, virtual wealth in games can be measured in real currency. According to a survey, 22.64% of users have used real money to purchase IDs or virtual items in online games. Taking the 10 mainstream online games currently operating for a fee in my country, the total number of registered accounts has exceeded 400 million. If calculated at a ratio of 23%, there will be more than 90 million registered accounts participating in cash transactions. Calculated with each transaction amount of 100 yuan, the size of the entire market can reach more than 9 billion. It can be seen that there is a huge space in my country's game market. If a best-selling game emerges, it will immediately bring huge financial resources.

16. Multimedia message (MMS) business

The main way to make money from multimedia message (MMS) is its multimedia information service function. To this end, MMS operators have worked hard to continuously enrich the service space for this function.

At present, MMS messages have been dyed in countless beautiful and attractive colors. On the Internet, merchants have opened channels such as "MMS pictures, animated classified navigation" for customers with various mobile phones. Customers can convert their favorite pictures of celebrities, pets, scenery, etc. on the Internet into MMS and send them out; Send music, greeting cards, MMS animations, ringtones, videos, etc. to the people you like; you can not be restricted by word processing, even if you send a 5,000-word article to your lover; you can send and receive emails through online MMS for all kinds of friendship and business Activities; you can also subscribe and download many types of content, and even take photos, videos, etc. Of course, the price is naturally not cheap. Send a color picture or greeting card, at least 1-3 yuan. If you want a monthly subscription for other services, it is generally between 5 and 25 yuan, which is difficult for most civilians to accept at the moment. The mainstream status of the text message (SMS) market is still irreplaceable, mainly due to its price advantage. Despite this, it is an indisputable fact that the number of MMS users is growing rapidly, and merchants are eager to do so and carry out various activities.

17. Internet "Angel Financing"

my country's venture capital first sprouted in the early 1980s. At that time, the world was in an era of new technological revolution. The "Silicon Valley" in the United States on the other side of the Pacific and the role of venture capital in promoting new technological revolutions have caught our eyes. In 1985, the Central Committee of the Communist Party of China pointed out in the "Decision on the Reform of the Science and Technology System": "For high-tech development work that changes rapidly and has greater risks, venture capital can be established to provide support." In this way, the development of venture capital in China will With policy basis and guarantee. In September of the same year, China’s