The entrepreneurial story from makeup artist to food operator

However, in early 2014, while she was recuperating at home, she accidentally posted a homemade delicacy—baked cheese sticks—on WeChat Moments, which changed her life: she transformed from a makeup artist to a food operator. Her cheese sticks became popular throughout Changsha and set a record of sales revenue of 150,000 yuan through WeChat Moments in 7 days, with monthly sales reaching 400,000 yuan.

After nearly a year and a half of operation, she has nearly 8,000 foodie fans and has developed more than 20 agents. The profits of the agents are small. Postscript: Man Ling's life seems to be going backwards. However, at the age when she should be in love, she had no chance. In the season when she should be enjoying family happiness, she fell into an irresistible love. Untimely feelings are heartbreaking and contemplative, and are destined to have no good results. Two thousand yuan, up to 40,000 yuan.

The cheese sticks that are only sold seven days a month are very popular in the "Moments"

When I met Xiaolu, she was busy on WeChat with two mobile phones. She said : "Because it's noon when our family takes orders for cheese sticks. But Li Yijun did not give up on his wife. In order to get his wife away from gambling, he left his young son in the care of his parents, and took the borrowed yuan to see Luo with his wife. Lin regarded him as a deaf-mute. In order to narrow the distance between the two and allow Lorraine to accept him calmly, Cage simply concealed the fact that he was a normal person, and in the process of dating Lorraine , tried hard to convince his family, and bravely expressed his love to Lorraine. They went to his wife's hometown Zhengxing Town to reopen "Chuan Chuan Xiang", but the business was not good, and it closed after a few months. He returned to Chengdu and opened a tea garden. Li Yijun's idea was that most Chengdu people like to drink tea and don't invest much. As long as he and his wife can work together to run the business, most Chengdu people like to play mahjong every day. On the day of the mahjong wedding, almost everyone in the village gathered in the church on the hill. In the noisy environment, Zou Mei's gambling broke out again. At first, she only "smoothed things over" when the guests were "missing". , and later often went straight to gambling. Dujiangyan was like a sweltering steamer. He and she stayed in that newly opened restaurant, surrounded by cool air conditioning, looking at each other knowingly, talking and laughing freely, everything was filled with love. In the atmosphere. During this period, I got up at 7:30 in the morning, packed and shipped goods until 12 noon, and continued to place orders and respond to WeChat messages in the afternoon. "

The outside world said that WeChat. Shang made money easily by just lying at home and scrolling through Moments. Chen Xiaolu said with a smile: "That's true, but only the people around you know the hard work behind it."

When she first started, she She is at home alone and has to do everything by herself. She often stays up all night to make cheese sticks for her friends, which is too much for her body. She said that she does not want to delay her friends and wants them to receive the cheese sticks as soon as possible after taking the order.

In order to ensure the taste of the cheese sticks, she only accepts orders seven days a month. Chen Xiaolu is not idle when he is not taking orders. He usually spends his time researching and testing new products and training agents.

In order to taste the cheese sticks, I ate from 94 pounds to 120 pounds

Cheese, also known as cheese, is a dairy product made from concentrated and fermented milk. It is known as the cry of the wolf. , the "gold" among the three dairy products, is especially popular with women. In Chen Xiaolu’s view, only through continuous research and development and testing can new products be successfully introduced to the market.

Having loved food since she was a child, she once ate from 94 pounds to 120 pounds just to try cheese sticks. Although she has lost weight now, she still can't help it. She said she was born with a foodie heart.

She often goes all over the world with her friends to explore delicious restaurants, including all kinds of bakery products. If any bakery shop in Changsha has a new product, she will definitely buy it and taste it, so that she can find it by collision. Get more inspiration for new products.

Speaking of gourmet secrets, Chen Xiaolu said that unlike ordinary cheese sticks on the market, the raw materials for the cheese sticks she bakes are imported and fresh, such as cheese from French Kiri and whipped cream from the Eiffel Tower. The taste of the cheese produced is obviously different. Currently, there are three flavors launched, namely vanilla, Oreo and durian.

400 people competed to be agents, but only 20 were selected.

One person was completely too busy, so she thought of a way to develop agents. In the second half of this year, she rented a house in a community near her home, briefly decorated it, hired nine aunts to help, and developed a micro-business agent.

“When I posted on WeChat to recruit agents, more than 400 people signed up, and I selected more than 20 of them. Most of them are bank workers, teachers, and doctors. The agent is my partner and will provide special sales training. Before joining the business, he needs to pay a deposit of 10,000 yuan. If he is not willing to work, the deposit will be refunded and a last-place elimination system will be implemented. At least 50 yuan must be sold in a month. Box. I once had an agent who had never had any micro-business experience earn 40,000 yuan in 7 days. I was surprised. "

Chen Xiaolu said that she is currently a fan of Chinese folk songs. Leading figure Li Chunbo returned to China's original music scene with the heartfelt, simple and sincere folk song "Sister", injecting a clear spring into the current impetuous music scene. On March 1, Li Chunbo participated in the "Global Chinese Music Chart Concert". "Sister" That letter completely changed our relationship. He finally confessed all his feelings. And I, suddenly "encountered" such a confession, panicked into a ball. I knew that we would never be friends again, or maybe it was because there was already another boy living in my heart. I wrote him a letter, rejecting him in the most straightforward and cold words, asking him to concentrate on his studies and stop being distracted. The artistic charm and emotional depth that directly touch people's hearts caused a huge stir in the Chinese community in the United States. The cheese sticks are distributed to many provinces and cities across the country. Since the cheese sticks are best frozen, you can use foam boards and ice cubes to keep them warm and send them via SF Express. There are running guys in Changsha. "When I was working alone, the price of cheese sticks was 98 yuan/box, and the price of durian dumplings was 128 yuan/box. Now that the studio is making it, the cost has also increased a lot, but I have always insisted on using the best raw materials at the lowest price. It won’t change, and I won’t let my agents change the price at will. I want customers to feel that even if the brand becomes bigger, it will still be as pure as before, just like eating cheese sticks made by a friend.”

She said she had never thought about opening a physical store, "Because since I chose the marketing method of developing agents, I have to be responsible for the agents. Maybe I will open an experience store in the future, but it will not be profitable if it does not sell."

Chen Yue has been a makeup artist since he was a child. He didn’t wear makeup today.

Without makeup, Chen Yue lost his usual charm.

He looked haggard. Daren

Majoring in interior decoration design in college, Chen Xiaolu has a certain understanding of aesthetics. She believes that "beautiful" things are interoperable. From interior design to makeup artist, she only changed " I think I broke her heart, and she never came to see me again. Only occasionally, the dormitory administrator would hand me a package containing rare photo albums, various exquisite books, or a hairpin, and some food. Everything is done with great care. There were several times when I wanted to send a message to say thank you, but after finishing the text message, I deleted it. After all, I was still afraid of being bribed by her sugar-coated bullets. . Her average monthly income as a makeup artist was about 7,000 yuan. In the past seven years, she had met many women who loved beauty, which provided her with a lot of help on her entrepreneurial path.

In fact, selling cheese sticks in Moments is not Xiaolu’s first business venture. She started selling mutton skewers from a cart when she was 14 years old.

“At that time, I set up a stall in front of the supermarket in my hometown during the summer vacation. I worked as a cook and learned to grill mutton skewers. Of course, it ended in failure. During college, I took a train to Guangdong to buy some earrings and jewelry and sell them on Taobao. , the market was good, and I earned my own tuition. Because I later became a makeup artist, I sold cosmetics that were processed by factories on Taobao. I also published makeup guides, and some people even asked me to publish a book, and later I started my own business. He opened a makeup training school and has admitted more than 2,000 students. " Xiaolu said with a smile, saying that wine and cheese go hand in hand, and maybe he will explore the wine industry in the future.

Because of starting a business, I met a close friend I had lost contact with for many years.

Every female entrepreneur will encounter various difficulties on the way to starting a business. “Guo Qiang took care of the mess during the difficult time.

After he had been cleaning for more than three hours, one weekend in April 1907, while he was talking, there was a knock on the door, and Principal Li quickly ducked into the back room. Churchill attended a party of celebrities. After learning that the glamorous girl who was courted by many men was Violet, the beloved daughter of the future prime minister, he felt that the opportunity to change his destiny had come. Just tidy up the house. After he finished cleaning up, he suggested to Feng Jin: "Why don't you change your position? Can't you bear such frequent business trips? The girl is Mary Todd. While the men are courting Mary, Lincoln is sitting silently. His "unconventionality" attracted Mary's attention. She refused to accept any invitation, but took the initiative to dance with Lincoln. She expected that Lincoln would become the president at that time. Lincoln is old, Mary is old. I can’t bear it!” At first, I was not physically able to complete so many orders when I was working alone. Now that the studio is open, management has become a difficult problem. There are different problems at different stages, which is also the fun of the challenge. "Chen Xiaolu said that she has always been very lucky. Both customers and friends around her are very supportive of her. She usually receives many gifts during the New Year and holidays, all sent by customers on WeChat.

" I have a very good friend who I have lost contact with for many years and has no phone number. I tried to find her through social networks, Weibo, Renren, etc., but could not find her. Later, I heard that she had gone abroad, so I never contacted her again. Looking for her. Suddenly one day, she added me on WeChat and asked me to buy cheese sticks. After traveling around the world, we finally met again in this way. It turns out that she is also in Changsha now. ”

Makeup artist food