Promotion strategy for Mid-Autumn Festival

Promotion strategies for the Mid-Autumn Festival

Promotion strategies for the Mid-Autumn Festival. In life, we can come into contact with people from many different industries, and everyone knows that in the workplace, in fact, every industry will It has its own internal regulations and promotion strategies that everyone needs to understand. The following are the promotion strategies for the Mid-Autumn Festival. Mid-Autumn Festival Promotion Strategy 1

Purpose of the event:

Use the Mid-Autumn Festival to enter the market and expand the project’s visibility and influence in the local area.

Reasons for the event:

During the Mid-Autumn Festival, most companies have holidays, and there are a large number of people returning home, which can attract more customers to the sales center.

Event association Degree:

Gather people to go to the sales center to show projects to customers and promote sales.

Time span:

September 16th - September 30th

Activity time:

September 30th, 5 pm: 30-9：00

Activity location:

Sales center scope

Promotion channels:

SMS, leaflets, newspapers< /p>

Activity overview:

Fun game competition, play games to accumulate stamps in exchange for prizes

Execution process:

Specific games will be determined on September 16 Content, set up the game area, determine gifts, design promotional leaflets, redeem prizes and print, contact the printing factory.

From September 17th to September 28th, the procurement activities will require materials and games will need props; printing of prize redemption stamps and gift distribution registration forms; and exporting information for holding garden parties through leaflet distribution and text messages. information.

The venue will be arranged on September 29 (including but not limited to entrance packaging, game areas, gift exchange areas, tea areas, parking lots, etc.)

The garden party will be held on September 30

October 1st-Daily,-TV stations will follow up and report on this event

Game settings:

1. Runaway Ping Pong: Set up roadblocks. Players must use table tennis rackets to drag the ping pong ball around the roadblocks to the end. If the ping pong ball lands during the process, it will return to the starting point. Two groups compete together. The faster group wins and gets One stamp. (Materials required: Roadblocks Anyone with a cartoon nose will get a stamp. (Materials required: Cartoon image poster After getting the designated items at the end and returning to the starting point, there are obstacles in the middle. Two groups compete together. The group that returns to the starting point first indicates success and each gets a stamp. Those who are unsuccessful need to line up again if they want to play again. (Requires materials, rope Jump into another circle, two groups compete at the same time, and the group that reaches the finish line first gets a stamp. (Materials required: small hula hoops **Ten sandbags. The person who catches the sandbags is not allowed to cross the finish line. Two groups compete at the same time. The group that catches more sandbags will get a stamp. (Materials required: Sandbags Use chopsticks to pinch marbles into the basin. Pick up the specified number (15) within the specified time (1 minute) and you will get a stamp. (Materials required: Large basin Number and report the answer to the staff. The person with the correct answer will get a stamp. Repeated guessing is prohibited.

(Write riddles on several colored papers, and a book of answers. The number of riddle suggestions should be more than 200, mixed with knowledge about the project’s selling points, for example: What is the latest advertising slogan of the project? Answer: - the best house)

8. Eyesight test: place a beer bottle, the participant holds the chopsticks, and lets go from 1 meter away from the mouth of the bottle to let the chopsticks fall freely. If the chopsticks are successfully inserted into the beer bottle, they will get a stamp. (Materials required: Beer bottle 2 stamps

Second prize: 33 stamps for large plush toys

3rd prize: 20 stamps for mini massager

4th prize: Senior signature Pen with 15 stamps

Fifth prize: Doll mobile phone chain with 10 stamps

Sixth prize: Doll keychain with 5 stamps

There is also a lottery box. Guests fill in their personal information and put it into the lottery box. A lottery will be held after the Mid-Autumn Festival event. The first prize is a reduction of 15,000 yuan in purchase price, the second prize is a reduction of 10,000 yuan in purchase price, and the third prize is a reduction of 5,000 yuan in purchase price. Mid-Autumn Festival Promotion Strategy 2

In order to close the distance with new and old customers and enhance the company’s reputation in the minds of customers, we will take advantage of the habit of sending mooncakes to each other among relatives and friends during the Mid-Autumn Festival to New and old customers give mooncakes as gifts to express their concern and gratitude, thereby enhancing the relationship between customers and dealers, stabilizing the marketing network, further increasing customer loyalty to our company, and effectively promoting product sales. The specific plan is as follows:

1. Purpose:

1. Stabilize the old and grasp the new, and enhance the reputation of the company in the minds of customers.

2. Promote key customers to sign orders.

2. Gift objects and conditions:

This event is mainly aimed at customers in Guangdong. The gift objects mainly fall into the following four categories:

1. Old customers , there are 80 companies with an estimated 80 people. The after-sales service department will make statistics and submit the report to the planning department, which will make unified arrangements.

2. There are initially 50 existing dealers and a total of 50 people. The customer service department will make statistics and submit the report to the planning department, which will make unified arrangements.

3. Key customers who intend to purchase a machine shall apply for it by customer service assistants and salespersons (as shown in the table below), submit the application to the customer service manager and sales manager for review and statistics, and submit to the planning department for final review and implementation. Around 200 companies are initially planned and 200 people are expected.

4. Customers who come to our company to watch the machine from August 5th to August 14th of the lunar calendar will receive a box of gifts. There are 20 reservations, and it is estimated that 20×3=60 people. Business assistants must apply to the Planning Department in advance and the Planning Department will arrange it.

3. Gift method:

In order to give customers an unexpected gain and surprise and improve the effect of this event, we decided to keep it confidential in advance and deliver it uniformly within a concentrated period of time. , after contacting the post office, the post office will deliver it uniformly.

4. Gift composition:

1. Mooncakes: Mooncakes are divided into two grades, namely mid-range and high-end. For key customers, high-end mooncakes will be given as gifts. , send ordinary grade mooncakes to ordinary customers.

2. If you simply send mooncakes, no matter how expensive or cheap the mooncakes are, they will appear to be clichéd and uninnovative. After in-depth thinking, we decided that the gift should consist of two parts: one worth _yuan (or _yuan) A box of exquisite mooncakes and an exquisite greeting card worth 3 yuan (the greeting card is uniformly printed with: "Thank you for your support to us. On the occasion of the Mid-Autumn Festival, please accept the deep gratitude and sincere blessings of all Lianliang employees. I wish you a happy heart" All your wishes will come true, and wealth will roll in!").

5. Gift preparation:

The mooncakes are purchased or customized from the post office by the Planning Department or the Material Control Department, and the greeting cards are carefully selected and printed by the Planning Department.

6. Gift delivery time and method:

Time: September 22, which is August 9 of the lunar calendar, and no later than September 26, which is August 13 of the lunar calendar. Delivered before 6pm.

Method: Our company will submit the customer's name, contact number, detailed address, moon cakes and greeting cards to the post office no later than September 21, which is August 8 of the lunar calendar, and the post office will deliver them uniformly.

Requirements: Salespersons and business assistants must report truthfully. The customer they send must be a confirmed intended customer, and the person they send must be a person with certain decision-making power or strong influence among the customers.

7. Cost budget:

The total number of customers for this event is 380. Among them:

There are 150 key customers, that is, 150 (person) × _ yuan / portion = yuan;

There are 230 general customers, that is, 230 (person) × _ yuan / portion = Yuan.

Total: 12,000 yuan Mid-Autumn Festival promotion strategy 3

Mid-Autumn Festival promotion plan

1. Purpose of the activity:

1. Seize the Mid-Autumn Festival promotional opportunities, avoid the vicious competition of "price competition" and "competition for customers" through innovation in event content and event objects, and give customers a sense of freshness and stimulate their consumption desire;

　2. Increase the number of online store views and attract new customers;

3. Build the credibility of the online store and enhance customer loyalty;

2. Activity theme:

A lifetime of love, a sincere expression of love

Activity (1) Theme: Love for the Mid-Autumn Festival, etiquette to express love

III. Activity time:

20xx xx month x day ------- xx month x day (Mid-Autumn Festival)

IV. Target audience:

Targeted at 20-------30 years old of female customers.

5. Activity content:

"Love the Mid-Autumn Festival, gift to show love" special promotion

1. Get 1xx for free The 10 yuan coupon can be used to make purchases in small stores.

2. If you purchase over 1xx and add 2 yuan, you will get a necklace, and if you purchase over 2xx and add 5 yuan, you will get a scarf.

3. Free shipping and free exquisite gift boxes for purchases over 150 yuan.

4 As long as you are a member of our store, you can earn points by shopping in our store, and then exchange the points for the products I sell.

5. If you purchase over 3xx yuan, you can receive holiday shopping coupons and double your holiday shopping points.

6. During the event, all couple customers will receive a love vow card, participate in the "Love Words Selection Activity, and have the opportunity to win exquisite prizes.

6. Event Promotion:

p>

1. Key publicity time: x days before the event; x days after the Mid-Autumn Festival;

2. Publicity methods:

A. QQ group B, blog, post C , Wangwangqun.