The main business of Hangzhou Huluwa Network Technology Co., Ltd.

Calabash Network has a group of professional and technical talents from well-known companies such as Global Sources, Alibaba, Yahoo, Taobao, and Baidu. Its technical solutions enable the company to continue to lead the Internet advertising and e-commerce service industry. An important pillar for investors, Calabash Network owns technology platforms such as Calabash Voting Platform, Calabash B2C Mall System, Calabash Website Alliance, Calabash ERP System, etc. In the field of technical solutions, the company is committed to serving the new power of network technology The majority of small and medium-sized enterprises.

Calabash Mall

Provide enterprises with an e-commerce mall platform with independent domain names to achieve corporate brand promotion and independent mall marketing;

Website alliance

In order to realize the whole network brand marketing of the majority of enterprises, Calabash Network has integrated the majority of website main platforms and realized the establishment of website advertising alliance. In order to help enterprises achieve brand promotion and marketing across the entire network, Calabash Website Alliance is committed to building a professional precision advertising platform for business owners.

Voting Platform

Calabash Voting Platform--committed to building this platform into a professional online voting platform.

(1) Features of the membership system

1. In order to attract more people to participate in voting, the voting platform is paid voting.

2. The reward is cash points. The payment method can be online banking or Alipay.

3. Each time you vote, you will get one point, and if you pass the vote, you will get one reputation!

4. Earn 100 points to exchange for gifts or cash back. The gifts can be shopping coupons.

5. As your credibility increases, the reward for a single vote will increase accordingly!

(2) Features of points and payment system

1. In order to attract more people to participate in voting, the voting platform is paid voting.

2. The reward is cash points. The payment method can be online banking or Alipay.

3. Each time you vote, you will get one point, and if you pass the vote, you will get one reputation!

4. Earn 100 points to exchange for gifts or cash back. The gifts can be shopping coupons.

5. As your credibility increases, the reward for a single vote will increase accordingly!

(3) Voting system functions

1. You can create multiple-choice or single-choice text votes and picture votes;

2. Set up a news management system , you can publish news about voting activities;

3. Website keywords and website descriptions make it easier for search engines to search the site;

4. You can enable the friendly link function to make the site Interlink with partners;

5. Recording of voter information can be enabled to facilitate voting and lottery activities;

6. A separate message board is set up for each voting item to facilitate visitors to post Comment;

7. You can set the number of votes for each IP and each computer

8. Add MAC addresses and other multi-faceted technologies to prevent malicious vote brushing to make the voting results more fair;

9. Added intuitive voting results and popularity index rankings;

ERP system

In order to achieve comprehensive and systematic management of the enterprise, Calabash Network adopts The ERP technology system can realize the "assembly line management" of traditional enterprises. To realize the systematic business management from the product department - business department - channel department - value-added department - key customer department - general manager's office; to realize the systematic management of the business from the human resources department - marketing planning department - administrative procurement department - financial management department - general manager's office Systematic management of functions, etc. On the basis of combining the company's sales goals and brand promotion to meet consumer needs and desires, we design and plan the company's products, services, creativity, prices, channels, and promotions, using Calabash Network's unique online product media. Enterprises and merchants solve online and offline product brand and company brand promotion, and provide all-weather promotion services in a low-cost, high-efficiency, integrated manner.

Search marketing

Abbreviated as SEM, Internet marketing based on search engine platform, taking advantage of people's dependence on search engines and usage habits, and try to integrate marketing information as much as possible when people retrieve information. delivered to target customers.

SEM includes SEO and PPC. SEO is search engine optimization; PPC is pay-per-click bidding advertising.

Main Features

Wide coverage: The natural ranking of selected keywords appearing on domestic websites and global websites is greatly improved.

No need to worry about malicious clicks: By cooperating with you in the form of annual keyword subscription, you can 100% avoid malicious clicks.

Long-term effects: Essentially improve the overall performance of the website, improve the overall coverage of the network, and thus win the most potential customers.

Workflow

Analyze and optimize website structure, inclusion, keyword density, ranking and other indicators.

Analyze various indicators such as competitor website structure, inclusion status, keyword density, ranking status, etc.

Analyze the differences in various indicators between the optimized website and competitor websites and formulate targeted and specific optimization plans. (or improvement plan)

Implement it by people and steps according to the plan to ensure that the optimization ranking is completed accurately and in a timely manner. (Process Tracking)

Dedicated personnel will track changes in ranking results and competitors every day and make appropriate adjustments.

SNS community

Social network services refer specifically to Internet application services designed to help people build social networks.

Market positioning

Help everyone use the devices in their hands to exert their own power in the network, without the need for server control.

Marketing methods

Integrate products or brands into the interactive media of SNS users

Establish product and brand groups, and let people know each other quietly. Users accept the concept of product and brand.

Easy marketing through SNS games

Hold event marketing

Use data mining to establish a marketing database

Direct advertising

Weibo marketing

It is an online marketing method that has just been launched, because with the popularity of Weibo, a related marketing method, namely Weibo marketing, has been born.

Using Weibo as a marketing platform, every listener (fan) is a potential marketing target. Every company can register a Weibo on Sina, Tencent, etc., and then use it to update its own microblog to Netizens spread information about companies and products and establish a good corporate image and product image. The updated content every day can be communicated with everyone, or there are topics that everyone is interested in, so that the purpose of marketing can be achieved. This method is the newly launched Weibo marketing.

Marketing Law - PRAC Law

“Behind every Weibo user is a living consumer.”

The PRAC Law covers Weibo The four core sections in the operation system are Platform (Platform Management), Relationship (Relationship Management), Action (Behavior Management), and Crisis (Risk Management).

Marketing positioning

Official Weibo (micro media), business leader Weibo (micro communication), customer service Weibo (micro service), product Weibo (micro public relations), market Weibo (micro marketing)

Promotion skills

Account authentication, content publishing, content updates, active interaction, label setting, obtaining high-quality fans

Website Alliance

Present the company and product information to the target group at the right time and the right place, attract their attention, and let them know, become interested, and understand the company and product information. , to purchase, is the complete process of achieving marketing effects. Therefore, understanding the target group and online behavior is the basis and guarantee for achieving marketing results.

Leading advantages

Wide coverage: 350,000 high-quality websites, fully covering the target population.

More than 350,000 cooperative websites, more than 8 billion display opportunities every day, covering 95% of Chinese netizens, and the five-star rating mechanism locks in high-quality websites;

Various materials: diverse display of promotional information, powerfully attracting customers' attention . Compatible with search and promotion creative styles, supports various ideas such as pictures/animations, supports up to 19 sizes of pictures/animations, and supports online tools to easily create picture/animation ideas;

Highly targeted: four major orientations The method and delivery are accurate and effective.

Pay per effect:

Get massive displays for free and pay per click. Get massive displays for free, effectively stimulate customers' desire to buy, improve brand image, bring potential customers through effective clicks, directly increase product sales, pay according to potential customers' clicks, and no billing if there are no clicks.

EDM marketing

That is, email marketing, companies can establish communication channels with target customers through EDM and directly convey relevant information to them to promote sales. EDM has many uses and can send electronic advertising, product information, sales information, market research, marketing activity information, etc.

Unique advantages

Use EDM marketing to develop your own potential customers. The Internet allows marketers to see countless potential or intended customers.

Low-cost investment can get high returns. Spend a few hundred yuan to purchase some email libraries and send emails to the library every day. Extracting 10 customers from 100,000 emails is a high return.

Quickly increase website traffic access, through dense and anonymous sending, even if the webpage is accidentally clicked on the email to open the webpage, it is still website traffic.

Saving company costs, EDM marketing can reduce costs by up to 99% compared to traditional mail delivery.

Five elements for success:

Clear the goals of EDM marketing; use appropriate communication strategies; identify target customers; design attractive emails; analyze the effects, and keep trying and learning.

Video marketing

refers to the marketing method in which companies put various video clips on the Internet in various forms to achieve certain publicity purposes. The form of online video advertising is similar to TV video clips, but the platform is on the Internet.

Marketing Strategy

Netizen-created strategies; viral marketing strategies; event marketing strategies; integrated communication strategies

Development Trends

Brand Video ization; network-based video; content-based advertising

Information release

Promote information, wide coverage: Publish corporate supply and demand information to thousands of business platforms and major search engines to increase corporate Information click-through rate and exposure bring business opportunities to enterprises. Promote website addresses and optimize rankings: Promote corporate website addresses to thousands of business platforms, and then be included in major search engines, forming a large number of text links, and ultimately optimizing the search rankings of the website in major search engines. Independent control, no limit on the number of words: Information release is completely controlled by the user, and there is no limit on the number of times the user publishes or the number of keywords. Annual charging, high cost performance: Annual charging allows enterprises to use it with confidence and pursue the highest return on investment.

Professional services and timely follow-up: We have a professional customer service team that provides telephone, online and one-to-one professional consulting services. Follow up on user results in a timely manner.

Three core effects

Promote the company and register thousands of members of the business platform.

Promote the website and improve the search ranking of the user website in search engines.

Promote products and publish product supply and demand information to a large number of business platforms and major search engines.

Interactive Q&A

It is a new marketing method of SEMTIME interactive marketing. It is one of the online marketing methods created by interactive marketing based on third-party word-of-mouth. The marketing method can both generate connections with potential consumers. Interaction, and the ability to embed merchant advertisements, is one of the good marketing methods for brand reputation and SEMTIME interactive marketing. Comply with the questions or answer rules of Q&A sites (Baidu, Tianya, etc.). Then cleverly use soft articles to embed your product reputation and service reputation into Q&A to achieve a third-party reputation effect.

How to operate

Open Q&A: There are many open Q&A, such as knowing, asking, article comments, forums, etc. Questions here generally do not require review. But comments or answers need to be reviewed.

Event Q&A: For event Q&A, for example, if a platform wants to test the popularity of the platform, it will use this event to notify you in other ways, allowing you to participate, answer, and comment.

Entertainment comments: Entertainment projects are a method accepted by the entire crowd, so if you want to market entertainment events, there are really many places to choose from, such as the currently hot discussion on the "Donkey Drive" event.

Promotion comments: Many meticulous merchants will conduct surveys when conducting promotional activities. Now most merchants have begun online surveys to ultimately achieve targeted and complete promotional effects.

SMS Q&A: SMS-based Q&A is a common method of Q&A.

Fax Q&A: The same goes for fax Q&A, which is used by a large number of enterprises or entities.

E-mail Q&A: Email Q&A is just a way of online marketing, with the main body being in the form of Q&A.

News marketing

That is, using mass media to disseminate corporate target information in the form of news reports, on major portal websites and major well-known news websites (such as NetEase, Sina, Sohu, Tencent, etc.) come up to publish news about the company or the company's products, so that more people can pay attention to and understand the company and its products, thereby achieving the purpose of promotion.

Promote applications

Brand promotion, search engine optimization, increase external links, increase page views

Leading advantages

First, news It has the characteristics of timely dissemination. Second, news has a complete interpretive function. Third, news communication has a crisis public relations function. Fourth, news dissemination has the advantage of high cost performance. Fifth, good news has the characteristics of secondary communication.

Forum post bar

Marketing refinement method

Choose good promotional materials---find out the most popular elements;

Choose the best place to promote --- have good traffic statistics software;

Choose a large forum for practice, and provide positive guidance for the goals of the post; Platform entry service

1 , Simplify the steps of settling in

2. Effectively shorten the settling time

3. In-depth analysis of platform rules

4. Professional team provides full service

Network-wide advertising placement

Provide (brand) enterprises with network-wide B2C site advertising including Tmall Mall, JD.com, QQ Online Shopping, Dangdang Mall, Amazon Mall, Yihaodian Mall, etc.; Provide off-site advertising including search engines, SNS media, Internet soft articles, etc. for independent malls of (brand) enterprises. To achieve network-wide advertising solutions for e-commerce companies.

Network-wide marketing channels

With the increasingly fierce competition in e-commerce, the competition among brand owners has begun to become multi-channel. Through years of channel construction, Calabash Network has achieved the same level as B2B Alibaba, Huicong, Global Sources in China, Taobao and Paipai in C2C, Tmall and JD.com in B2C, and various online channels such as Lashou, Wowo Group, Dianping Group, and Juhuasuan in group buying to establish comprehensive cooperative relationships. , provide professional full-network services for brands with high-quality online conditions, and realize full-network services for enterprises including B2B wholesale, C2C bazaars, B2C malls, online distribution, group purchase sales, online goods exhibitions, shopping guide platforms, etc. as the main online sales channels. Channel Solutions.

Brand information consulting

By integrating and analyzing Internet and e-commerce data, we provide targeted information and data guidance for corporate online sales products, including brand strategic positioning, marketing channels, and price positioning. Provide comprehensive information guidance in other aspects to promote traditional enterprises to carry out e-commerce more accurately.