What is the director of bd?

BD is the abbreviation of SP's business development personnel, that is, the abbreviation of business development. Due to the special status of SP, it is necessary to have a special person to communicate with operators and do a good job in the relationship with operators, so BD came into being. ?

On the one hand, BD is responsible for communication with operators, such as the declaration of new business, and then public relations, and has a good relationship with some responsible persons of operators. Excellent BD can minimize the adverse effects and losses brought by these vicious incidents to the company, and at the same time get the new trends of operators at the first time, so that the company can take corresponding measures in time.

Extended data:

Precautions:

1, formulate a reasonable marketing strategy and lead its implementation. Undoubtedly, this is one of the most basic functions of the marketing director. When making marketing strategy, the marketing director must choose the appropriate target market according to the opportunities presented by the external environment and the internal marketing ability, and then choose a reasonable marketing mix strategy (product strategy, price strategy, distribution strategy and promotion strategy).

2. After the marketing strategy is established, the marketing director must create conditions for the implementation of the strategy-he must strive for resources within the enterprise, gain the recognition of the marketing strategy from other departments, and provide strong support and guarantee for the implementation of the strategy. This is related to whether the marketing strategy has become a dead letter, or whether it can really be put into action.

3. Set up a reasonable team and train team members. The competition of enterprises is the competition of talents. As a marketing director, an important duty is to form a team that can be good at fighting for the enterprise.

Baidu encyclopedia -BD