How to be AliExpress?

To do a good job in AliExpress, we must grasp the main points of AliExpress. Strictly speaking, the operation of AliExpress has eight hard skills: store positioning, freight template setting and adjustment, commodity selection, efficient commodity uploading, data analysis and optimization, marketing promotion, order processing and customer service. These seven plates are like wooden boards that make up a barrel. Without them, it is impossible to establish. Workflow also follows this logic.

Shop positioning: first determine what products you are selling. In AliExpress, due to the herd mentality of sellers, the competition in many industries has been very fierce, and it is easy to lose confidence at first glance. However, if we carefully analyze the data, we can still find the blue ocean of market segments in highly competitive industries. There are few sellers in these areas, but the demand is strong. Our products will always be sold to only a few people, and it is impossible to sell them to everyone. Store positioning is actually to find the right person. Store marketing is dialogue. Find the right person, talk, and business will be easy.

Setting and adjustment of freight template: why do you want to say setting and adjustment? Many sellers have been doing it for half a year or even a year, and they don't know how to set the freight template. If you want to build a freight template, you must first know something about logistics and know which countries want to send logistics. For example, e-mail to the United States, express to Russia and so on. If you want to set up a freight template, you must adjust it. Because of the rapid development of international logistics and the rapid adjustment of national policies, Russia can't accept surface mail, and every country is at war. These situations should be adjusted in time.

Choice: After you have mastered the skills of the eight plates, which one is the most important, you must choose. The AliExpress platform itself is worthless, and only products can bring sales and profits. A rotten product without market appeal is useless in marketing. Novices must learn to choose structured products, which is the initial product structure erection after the initial store positioning. It is necessary to know how many products your store needs in the first stage, how many products are divided into several categories, and how many products are needed in each category in order to achieve traffic linkage. What is the market price of this category? You can't just stare at the lowest price to make yourself lose confidence, and you can't just stare at the highest price and say that there is no sales. You should learn to count the sales and competition at different prices. After the product structure is set up, we should learn to choose products in our own stores through the optimization of data analysis, and also sell the supplements of single products in the platform and choose products outside the platform.

We'll talk about it later when we have time.