How to operate the new Meituan Ele.me takeaway store?

Detailed instructions for the first seven days of opening a new takeaway store.

The first day: The first day of opening a new takeout store must be the day with the lowest order volume of the same category in the business district within a week. If you don’t know which day has the lowest order volume, just ask the business district manager and choose the day with the least order volume. Opening a business can save you a lot of trouble when it comes to boosting sales later. On this day, you have to add 5 high-quality reviews (3 pictures + 25 words + likes of dishes) through the Bawang Dining Group to ensure that your store will be rated by merchants the next day.

The next day: Starting from the second day, you can start the Midas promotion, and in the first seven days of opening, your daily promotion consumption cannot be less than the previous day. For example, on the second day, if you promote If you have paid 50 yuan, then from the third day to the seventh day, your promotion expenses will have to gradually increase to 100 yuan, or around 150 yuan. Generally, the basic bid will start from the lowest, and the targeted increase will only increase the price of the category by 10 cents.

Furthermore, you have to make up 5-10 orders through Bawang Dining Group before the peak period the next day (for example, if your peak period starts at 11 o'clock, you can make up 10 orders at 10:45 orders), and began to put praise cards in the packaging bags of all natural orders.

After the second day, you have to keep an eye on the rate of new customers entering the store and the rate of new customers placing orders every day. If these two data remain above the top 10% of the business district for a long time, the probability of your store opening will be successful. will be high.

The third day: The basic operations on the third day are roughly the same as the second day. You need to place 5-10 orders before the peak period and keep the Midas promotion open;

< p> In addition, on the third day, you will also have an event that offers an instant discount of 3 yuan for new customers and a coupon of "5-2 yuan" for placing an order, so as to increase the order rate of new customers and the repurchase rate of new customers.

This day is the most critical day for the platform to inspect a new store. If you increase the store's turnover on this day, and your store's new customer entry rate and new customer order rate are both If it is higher than the top 10% of the business district, then you have basically succeeded in opening a store; if you do not increase the store turnover on this day, when the new customer double transfer data is released the next day, you will find that new customers placed orders on the third day If the rate collapses, then unfortunately, there is a high probability that there is a problem with the front desk of your store. Next, you have only one option: optimizing the front desk.

At this point, I would like to remind my friends who have done the land promotion work according to what I said in the previous chapter. From the third day to the seventh day, you can do it every day. In WeChat where you have accumulated potential customers, send some event notifications through Moments to stimulate potential customers to place orders (you can even privately chat with some WeChat friends). Don’t underestimate this operation, it is directly related to the upper limit of your store.

The fourth day: The fourth day is the time for the platform to give feedback on your store work in the first three days. If the platform approves your store, you may face a stress test on this day, that is, The so-called "explosion of orders"; if your store is overwhelmed with orders that day, you must try your best to avoid missing meals, otherwise all your efforts in the past three days will be in vain.

It’s okay if the store doesn’t have a lot of orders on this day. As long as your store’s new customer entry rate and new customer order rate are qualified, then all your operations will be the same as on the third day, and your turnover will be higher than the previous day. As high as possible.

Day 5 - Day 7: Starting from these three days, everyone must close the 3 yuan discount for new customers and launch some other store activities as a supplement, otherwise it will affect the store repurchase rate.

When we place an instant discount activity for new customers, we usually combine the three activities of collecting coupons in the store, getting coupons for placing orders, and collecting points for coupons at the same time to increase the store's unit price and The repurchase data can be used as a reference.

In these three days, 100% of the order volume of qualified stores at the front desk has been started, and replenishment of orders can be stopped directly; as for stores that failed to start stores, please reflect on the differences at the front desk first, and then make adjustments. Decide whether to restart.