Ask marketing planning.

It is difficult to make a plan without knowing your own situation. In fact, what you are doing now is still far from marketing planning. First of all, you should have your own selling point, and you should have products with suitable price, competitiveness and good quality. Then let more customers know about your products and know your products. There is nothing complicated about your campus sales. There is only one means of sales, that is, marketing. Marketing promotion: It can be promoted by word of mouth from friends, posting advertisements and posting on campus network.

Look at the marketing methods in the encyclopedia. If there's anything I can do to help you, I'm glad.

Common marketing methods

First, large-scale promotion

There are two kinds of mass promotion: one is to strive for mass promotion by operators, and the other is to mass promotion privately. Mass distribution by operators is the initial focus, because now the policy of operators is to find ways to distribute privately. There are two types of private message sending: one is to send product recommendations to its users with its own service number. The other is to send product recommendations to users with group cards.

Preparation for private sending and mass sending: 1, mass sending switch 2, group software 3, mass sending card (high discount in other provinces) 4, number (new number or active user number) 5, mass sending language (high response rate after test) 6, mass sending time selection (high response rate after test) 7, mass sending frequency control (according to operator monitoring).

Group promotion services: SMS, MMS, wap(push), ivr, CRBT, java, among which SMS and ivr are the best.

Other mass promotion: At present, mass promotion is not only used to promote sp products, but also used to promote corporate advertisements. Among them, the promotion of corporate advertising is the most commonly used way to promote wireless advertising, which is also called "direct advertising" and "quasi-advertising" in the wireless advertising industry.

The marketing of telecom value-added services needs to be promoted in batches, and the key is how to use it reasonably so that users can get what they really need; Only in this way can the whole industrial chain develop healthily and win-win in many ways.

Second, binding and strong packaging.

Bundling strong package is to obtain information about the number of active users and customized services through channels, and then customize other services (mainly monthly products) for users. This method has been rarely used since the operator went to the business management platform and dealt with the relevant interface personnel.

Third, the simulation operation

Simulated operation is to find the loopholes in the operator's business platform and pretend to be customized by users themselves. Everything is like a hacker, and the term is simulated uplink. There are two kinds of simulated uplink: one is card simulated uplink, and the other is gateway simulated uplink. The simulated user has subscribed to the service and some random numbers. Simulation operation should pay attention to the control of quantity and time, as well as the law of operators cleaning up and improving the background, as well as the timely handling and statistical analysis of user complaints. This way, the general sp technology can't do it, and it needs very strong technology.

Fourth, content induction.

Content induction is to gain more customers by improving the content and quality of services. Or induce users to subscribe to monthly service through content marginalization or even pornographic deception. In fact, content guidance is nothing more than the difference of business introduction, the difference between mass communication and actual content, the difference of tariff, the trap of ordering business and the difficulty of unsubscribing. Among them, mass communication is the key: some are sent to users in the name of pretending to be friends, some are in the charming tone of Xiao mm, some are written to inform matters, and some are accused or abusive sentences. In short, as long as the user replies, it will be customized.

Verb (abbreviation for verb) advertising, telemarketing and cross-marketing.

Advertising marketing is advertising through print, outdoor, television, radio, Internet and other media. Advertising coverage, advertising content (including publicity design, slogans, etc. ) and input-output ratio are the key factors of control. In addition to advertising, the marketing of online media is to charge fees in cooperation with websites. Users need to register their mobile phones through the website to apply for the paid service of the website, which is more obvious than the income of the website.

Telemarketing is to develop users through telemarketing (generally using mm in the name of operators or directly cooperating with operators' customer service).

Cross-marketing is the promotion of several businesses. This is an effective way of self-marketing. Assuming that cross-marketing can be carried out between different sp, the effect will be more significant.

Six, call transfer

Call forwarding is to seduce you with text messages first. The number you replied to doesn't look deceptive, but when the user replied, he went to the real merchant number.

Seven, incentive marketing

Incentive marketing is an effective way to promote, but unfortunately many operations are selling dog meat.

The prizes distributed rarely really reach the users. Also, this method is often used in ground activities with operators. In this way, operators can get more marketing support.

Eight, transformation instructions

The change order is to let the user try it for a period of time for free, and send a text message to the user when it is about to expire, telling the user that the free period is up, agreeing to send "Y" for official use, and disagreeing to send "N"-very standard and conscientious. But in essence, the person who sends "N" agrees to use it formally.

Nine, self consumption

Self-consumption is to obtain traffic and income through self-consumption. The key to your own consumption is to obtain a large number of discount cards and sim cards within operators. With the help of paying the settlement price difference, sp's income can be greatly increased, and the books can also be eye-catching. Therefore, in order to increase business income as soon as possible, self-consumption is a very clever way. However, there is undoubtedly great risk in this way, because it is the profit of operators.

X. others

Others include, for example, adjusting accounts, changing library instructions, using merka, and so on.