Summary of agricultural informatization in a city in the first half of the year

20 1 1 In the first half of the year, our city has done a lot of work in deepening information services and improving the application level. The city's agricultural information system published 24,000 pieces of information, the website visited 393,000 times, and was consulted 1.48 million times. A total of 78 village-level websites 1.78 were established, and farmers' mailboxes 1.503 million were opened. Public and business information 1.0949 was released through farmers' mailboxes, 237,400 transaction information, 258 million letters and 238 million short messages were sent. The main work is as follows:

First, strengthen network marketing and improve the sales ability of agricultural products.

First, the trading network of Quzhou characteristic agricultural products has been developed. Combined with the network marketing service of agricultural products of farmers' mailbox system, the characteristic agricultural products trading network was developed, including sales center, promotion center, auction special session, brand special session, enterprise home and green Quzhou.

The second is to do a good job of online display of farmers' mailboxes. Make full use of farmers' mailboxes and agricultural technology 1 10 network platform, and actively carry out online publicity and docking activities. 544 leading agricultural enterprises and farmers' professional cooperatives were promoted on farmers' mailboxes, and online booths 1664 were set up to display 3326 agricultural products, with a turnover of 39 million yuan.

The third is to develop purchasing users of agricultural products groups. By the end of June, there were 673 purchasing users of agricultural products group in our city, covering hotels, restaurants, canteens, farmhouses and other purchasing units.

Fourth, the "one gang a day" campaign has achieved remarkable results. In the first half of the year, there were 783 mass messages at the city and county levels, with 30.5 million mass users and 23,043 feedback contacts. The transaction and intention amount reached 2 1.63 million yuan. Huang Mao Jianfeng Guagua Professional Cooperative in Huiping Township, Qujiang District planted 450 mu of Guagua with an annual output of 50,000 Jin. Although pumpkin seeds are nutritious, they are difficult to bite. To this end, Fu Sulan, chairman of the cooperative, developed a new product-open pumpkin seeds. Because of manual operation, the cost of light processing is 15 yuan per catty, and the price of finished products is 50 yuan/catty, which is twice as expensive as that of ordinary 20 yuan/catty. Fu Sulan was worried that the price was too high to sell, so he found a "daily help". After the information was released, her phone line was busy all the time, and soon all the 50,000 kilograms of melon seeds of the cooperative were sold out, of which more than 20,000 kilograms were sold, achieving sales of 1.6 million yuan. Huangfa in Lengshui Village, Da Qiao Town, Jiangshan City is a large planter of flowers and seedlings. There are more than a dozen varieties such as Rhododendron, Osmanthus fragrans, Camellia, Du Ying, Michelia, Photinia rubra, Cinnamomum camphora, etc. The sales of Huangfa have always been a problem due to the lack of information. After the information was released through "Tiantianbang", some merchants got in touch with him soon, and * * * smiled and sold many trees such as Cinnamomum camphora, Osmanthus fragrans and Du Ying, with sales reaching 6.5438+0.3 million yuan.

Two, improve the service platform, improve the level of agricultural information service

The first is to optimize the comprehensive platform for information services. Promote the construction of four major agricultural websites: agricultural government website, service website, rural website and economic theme website, enrich agricultural information database, develop online agricultural expert system, and better realize the service content of "four modernizations and four extensions": focus on serving agriculture and extend to serving rural areas; Give priority to service production and extend service to people's livelihood; Give priority to the service economy and extend to the service society; Focus on agricultural technical training and extend to service employment.

The second is to carry out in-depth network engineering construction in thousands of villages and towns. At present, there are 1780 websites with good quality, 139 websites for farmhouses and 544 websites for enterprises such as economic entities in our city, focusing on strengthening the construction quality of 1 18 demonstration websites. At the same time, do a good job in the construction of farmhouse websites and enterprise websites, and start the construction of land transfer website platform.

The third is to build an early warning command system for major epidemics of agricultural animals and plants and do a good job in maintaining the comprehensive information service platform for agricultural machinery. Except Qujiang and Longyou, other counties have installed debugging and early warning command systems, and two meeting places with an area exceeding 100 square meters have been established at the municipal level.

Third, improve working methods and improve the effect of information service.

One is near the center. Developing information service around the construction of modern agricultural parks. According to the document 137 issued by Qu Zhengban, the city clearly included the promotion and application of farmers' mailboxes by production and business entities in the construction of modern agricultural parks in the city. To this end, we have specially formulated the "Work Plan for Information Service in Modern Agricultural Parks" and set up an information service working group.

The park will implement the "six ones" plan for information construction. City Agricultural Information Center initiatively signed an information service agreement with the business entities of the park, cooperated with Yonghui Fruit and Vegetable Professional Cooperative, Shilin Boutique Watermelon Professional Cooperative and Xinaoli Fruit Professional Cooperative, carried out information application pairing assistance, made publicity pages for the cooperatives free of charge, and carried out online sales training and guidance of agricultural products. By the end of June, there were more than 800 registered farmers' mailboxes 1 1800 in the park, 880 agricultural subjects were developed, and information was released more than 200 times.

The second is to carry out supervision. Regularly report and supervise the completion of work in counties (cities, districts), require counties (cities, districts) to complete the work on a monthly basis, and score the completion.

The third is to strengthen auditing. Review transaction information and public information, require complete information elements and clear statements, and eliminate false information and disability information; Strengthen the audit of the information content of "one gang a day", reduce the release of irrelevant information, and make it really play the flagship role of agricultural products trading.

The fourth is to point out the region. On the basis of comprehensive construction according to the standards, it is determined to cultivate several demonstration websites. The demonstration website has "five things": it has been built for more than one year, has special managers, and publishes more than 10 information every month. The news released is highly targeted and full of local characteristics.

The fifth is to implement personnel. Doing a good job in the management of master address book is an important basis for developing farmers' mailbox work. By the end of June, the city had implemented 134 managers, forming a management team covering aquaculture, forestry, aquatic products, agricultural machinery, agricultural economics and other industries. The administrator of the main address book implements the ab post system, which is served by the backbone of the industry, ensuring the management efficiency of the main address book.

The sixth is to strengthen training. In the first half of the year, the city made use of carriers such as information caravan, focusing on the application of agricultural informatization, and did a good job in training. As of June 30th, * * * has conducted 68 training sessions *** 134 batches in 58 townships in 6 counties (cities, districts) of the city, with 20 15 trainees, 6 15 class hours and more than 6,000 experience service personnel.

Fourth, work ideas for the second half of the year

The first is to improve the marketing service ability of agricultural products.

First, according to the situation of agricultural production in the second half of the year, we will carefully organize the release of agricultural products trading information and strengthen the management of "one gang a day" service SMS.

The second is to strengthen the management of online agricultural fairs, and maintain the number of booths and agricultural products displayed at online agricultural fairs.

Third, combine farmers' mailboxes, agricultural technology 1 10 website and Quzhou characteristic agricultural products trading network to build an agricultural products sales network connecting farmers and netizens.

The second is to continue to deepen the work of farmers' mailboxes.

First, cooperate with agricultural machinery departments to build agricultural machinery platforms;

Second, do a good job in the management of farmers' mailbox address book and agricultural technicians' address book;

The third is to strengthen the targeted service of "one gang a day" to maximize the utilization rate of service information;

Fourth, strengthen the construction of networking among villages and pay attention to the construction quality, especially to ensure the construction quality of the existing 1 18 standardized village-level websites in the province;

The fifth is to strengthen the audit of farmers' mailbox information.

The third is to increase the application of information technology in agriculture.

Promote the application of information technology in agriculture, publicize and train GIS, 3s technology, traceable bar code and other technologies in the "Second Park", and promote the transformation of agricultural production and management to networking, intelligence, precision and digitalization.

The fourth is to further improve information services.

First, constantly optimize website columns, strengthen information management, increase information dissemination, build agricultural network publicity brands, and enhance website service capabilities;

The second is to explore the development of agricultural e-commerce, strengthen the safe operation of agricultural network information system, focus on improving the application level and effectiveness of agricultural informatization, and strive to serve the "six promotion actions" to further implement and promote the construction of "two regions";

Third, strengthen training, combine agricultural informatization with promoting agricultural advantageous industries, improving farmers' quality and building new countryside, give full play to the role of informatization in guiding agricultural production, training farmers on a large scale and enriching farmers' cultural life, further deepen the implementation of the agricultural big classroom plan, and make agricultural big classroom a new bright spot of agricultural service;

Fourth, we will continue to implement the plan of "Online Purchase and Sale of Thousands of Enterprises and Thousands of Farmers", give full play to the powerful information function of agricultural technology service network 1 10, broaden the channels of purchase and sale, and help farmers start businesses and get rich.