Clothing stores have low return rates, can discounts solve the problem?

If a clothing store wants to operate successfully, the first thing it must pay attention to is to cultivate old customers. The "Twenty-Eight Rule" says that 80% of consumption comes from 20% of old customers. Old customers can provide The turnover in the store can be greatly improved, so how can we retain the old customers in the store and increase their return rate?

This has become a headache for many shop owners. Let me briefly share it below.

For a clothing store to be successful, regular customers are the key!

Instead of constantly launching new promotion plans and discount information popping up like mushrooms, we develop e-commerce platforms and pay huge profits to attract new customers, and let the customers who have been here become regular customers and keep coming to the store. It's obviously a more cost-effective approach.

Return visit rate of new customers

The general understanding in the clothing industry is that the return visit rate after visiting the store for the first time is about 40%, but for customers who have visited the store 2 to 3 times, the return visit rate will be about 40%. The rate of return visits will increase to 80% in one fell swoop, and 90% of customers who come to the store 4 times will have return visits and truly become fans of your clothing store!

But what is the most effective way to create your own store? What about clothing store fans? Let’s take a look at the women’s clothing supply platform stalls.com and what conclusions we draw after surveying 10 clothing store operators.

The first is the return visit rate of new customers. About 20.4% of clothing store owners said that "the return visit rate is only 20%", while the overall average return visit rate is "38%" which is close to industry common sense. If we look at it by business type, the average return visit rate for bars is about 41%, and for coffee shops, it’s about 36%. But for many general clothing stores, a return visit rate of 30% is still a target that needs to be challenged.

< p>Methods used to promote return visits from old customers

The most popular method is to "talk to customers" to promote return visits.

64.8% of clothing store owners choose to "talk to customers". "Talk to customers" to encourage return visits. Whether it's asking "Do you live near here?" during the shopping guide, or asking during the checkout "If you have any questions, can you come over at any time?", it is definitely with the customer. The best way to build a relationship. Even clothing store owners with very good business admit that their secret is to start with such a simple conversation to understand the personality and background of the customer and further develop a long-term relationship.

Of course, If you enjoy chatting with guests, be sure to add one more sentence at the end: "In addition to the styles you chose today, we will have new styles from time to time. We will notify you as soon as possible next time. Is it convenient to leave your contact information?", and more Another little trick to effectively increase the probability of return visits is that, for example, in some boutique women's clothing stores, store clerks usually tell new customers "You can try it if you like it" and "Do you need help introducing me?" Or regular customers, and then actively care about new customers in the selection process, proactively provide dressing advice, and provide beverage services, which can leave an impression on new customers and promote return visits.

The most effective method is to gain actual experience<. /p>

Although it is an extremely simple method, once it is accumulated continuously, the results are often unexpectedly effective. "Talk with customers" was overwhelmingly selected as the "most effective method in actual experience" by 41.7% of operators. ".

Effectively talk to customers

Let us listen to how the interviewed store owners "effectively talk to customers":

"It only takes a few hours to Seconds, while there are customers paying, go to the store and say hello to each customer. Because no other store nearby carries your style, it is easy to establish uniqueness in the minds of customers and create a sense of proximity.

"Introduce your own store while talking to customers, and recommend styles that cannot be bought in other stores"

"Ask customers about their service impressions when checking out", or through the checkout process Chat during checkout to make the guest’s experience in the store a good memory. ”

The foundation of a clothing store lies in “quality, service, and atmosphere”

The above has introduced to you the ways clothing store owners use to attract customers to return. But on the other hand, customers What are the reasons for visiting again? The key factors for customers to decide to visit again are "shared price (73.8%)", "quality (67.5%)", "good environment (53.0%)", and "discount coupons" ” is limited to 29.3%.

In order for discount coupons and membership cards to effectively attract customers to return, the premise is still that customers must first have a good impression of the store.

Although it sounds like a matter of course, I hope that every clothing store owner will attract old customers while worrying, and never forget that mastering "quality, service, and atmosphere" is the only way to successfully operate a service