What are the commonly used Taobao traffic promotion methods? What are the commonly used Taobao traffic promotion methods?

As more and more people open Taobao online stores, online store traffic is no longer as easy to obtain as before, and everyone needs to continue to promote it. When promoting traffic, we need to clearly distinguish which traffic is effective and accurate, and which traffic is expensive and ineffective. So what are the ways to promote and attract traffic to Taobao stores?

Double Eleven for “mom”-level Taobao girls

In fact, there are generally two methods to promote and attract traffic to Taobao stores: the first is on-site Drainage, the second type of off-site drainage. On-site traffic is the traffic cycle of Taobao itself, and off-site traffic is traffic other than Taobao.

First, let’s talk about what are the off-site traffic sources. At present, off-site traffic is relatively abundant.

1. Free traffic

Free traffic includes forums, blog posts, QQ space, WeChat Moments and other places where you can send messages. They can all become your drainage area. However, when sending messages, you should also pay attention to the fact that some messages cannot be sent directly, and your account may be blocked easily.

2. Paid traffic

1) Paid traffic is mainly advertising, and many websites sell advertising space. When purchasing advertising positions, you must clearly know whether the traffic of this website matches your product. If the ads you buy are on websites that mothers often visit, and you sell electronic products, then the transaction rate will be very low, and even the traffic introduced will be very low.

2) Off-site Taobao website, this one will also pay for off-site traffic. In order to increase their income, many Taobao websites not only sell products, but also charge promotion fees. Generally, only larger Taobao websites will charge.

3) Nowadays, live broadcasts or short videos have become a powerful tool for attracting traffic outside the site.

Secondly, let’s talk about the traffic drainage within the site. At present, on-site traffic drainage is still a battleground for all sellers.

Free traffic

1) Search traffic

It is often referred to as free traffic. If you go out to some product categories with recommended traffic on the homepage, search traffic is all The maximum free traffic for each category. At present, search traffic is also the most difficult to obtain, especially for standard products.

2) Recommended traffic

Recommended traffic is actually the original guess-you-like traffic. No matter what kind of guess-you-like traffic it is, it is included in the recommended traffic.

3) Forum

In the past, Taobao tires would see some people posting products in it, but as fewer and fewer people go to the forum, the traffic of the forum has become It's getting more and more useless.

4) Daily special offer

This is an event that small sellers can participate in, and it is free. As long as your product can meet the requirements of the event, you can submit links and content to participate in the event. But if you want to sell well in the daily specials, you must have a low price, so you must be careful about your discount price when participating. If you can't sell a single order or sell too few, it will be difficult to pass it next time.

Paid traffic

1) Advertising

For example, through train, speed promotion, super recommendation, and diamond exhibition that everyone will use are advertising paid traffic.

2) Paid activities

The largest paid activity is Juhuasuan, and Juhuasuan’s current sales are also very high. However, it is difficult for some small shops to participate and they need to stock up and pay fees.