Tactics of double eleven marketing activities

Since 5438+065438+1 October1Taobao Mall (Tmall) first held online promotion activities in June 2009, the annual "Double 1 1" has gradually evolved from the initial "Singles' Day" to "Shopping Carnival". In recent years, with the launch of the "Double 1 1 Shopping Carnival", the turnover of major e-commerce platforms has reached record highs, and the banking industry has joined the "Double 1 1" carnival army, and cooperated with e-commerce platforms such as Taobao and JD.COM to launch interest-free installment, full reduction of payment and doubling of points. In addition, the "double 1 1 marketing" of major banks has gradually begun. Major banks double 1 1 activities as a one-stop solution for banking cloud applications. Youjia Internet cooperated with many banks, such as Bank of China, Industrial and Commercial Bank of China, China Construction Bank, etc., and launched theme marketing activities with the help of the popularity of "Double 1 1 Shopping Carnival". Through a variety of activities and gifts, Shuang 1 1 has become an obvious customer extension, customer acquisition and sales promotion in the banking industry. 1. Grouping: Youjia Interconnection &; Bank of China, Youjia Internet &; ICBC Youjia Interconnection × ICBC Double1/Grouping Activities Youjia Interconnection × BOC Double1/Grouping activities first stimulate the original target users at a low price, and then attract more users to participate through the spontaneous communication of users. Because of its quick effect, it can be called a "marketing artifact". Youjia Internet, together with Bank of China and Industrial and Commercial Bank of China, launched double 1 1 group activities on the salary-sharing platform. Soon after the event, all the goods were sold out and the number of participants was also rising. Youjia Internet not only achieved remarkable publicity effect through group activities, but also successfully helped the bank achieve its business objectives of expanding customers, acquiring customers and living customers. Second, sharing fission: Youjia interconnection &; ICBC Friends Home Interconnect × ICBC Double 1 1 Sharing users is both the basis and the goal of bank marketing. How to promote the growth of fans (users) is an urgent problem for banks. In response to the demand of bank customers for powder increase, Youjia Internet cooperated with ICBC to carry out gift sharing activities with the help of the time of the Double1/Shopping Festival. Through the exquisite activity posters with outstanding core interests, accurate powder absorption and rapid powder increase, the content far exceeding the cost value of participating in the activities was delivered to users, and the private domain traffic of the original fans of WeChat official account was fully utilized, which increased by more than/Kloc-within a few hours. Third, the consumption standard: Youjia Internet &; China Bank Youjia Interconnect × China Bank Double 1 1 Consumption Reaching Standard Activities Youjia Interconnect and China Bank have carried out many "big winners in consumption" activities. On the occasion of "Double 1 1 Shopping Carnival", this activity was launched again to stimulate users to use China Bank's credit card to spend money, and with the help of nodes where users spend more, the activity upsurge was successfully set off. Fourth, fun games+lucky draw: Youjia Internet &; Traditional marketing activities, such as lottery and snapping up, are relatively simple and common. Increasing the interest of activities and constantly attracting and retaining users during the activities are the new requirements for banks to carry out marketing activities. According to different holiday hotspots and time nodes, Youjia Internet provides different types of interesting game forms such as reaction, strategy and action, which greatly increases the playability and user participation of activities while achieving the marketing purpose. The cooperation between Youjia Internet and China Construction Bank, with the help of the "shopping carnival" hot express game, is the best proof. "Double 1 1 Shopping Carnival" is just a point in the annual marketing node. Over the years, with rich and professional service experience, Youjia Internet has maintained long-term friendly cooperation with many financial enterprises, including Bank of China, China Construction Bank, Industrial and Commercial Bank of China and China Postal Savings Bank, helping the digital transformation and upgrading of the banking industry and quickly entering the cloud era! # Internet Marketing # Company Profile: Youjia Internet is a leading one-stop solution service provider for banking cloud applications in China. Youjia has thousands of well-known brand merchant resources, a complete electronic goods supply chain platform, online banking management platform, member precision marketing platform and other dozens of SaaS platform products, providing leading member precision marketing, online banking and other one-stop solutions for the financial industry.