Ultra-detailed WeChat typesetting operation manual

As we all know, if all the words in an article are piled together, of course you don't want to read it, but if you arrange the words well and space them a little, you will be more acceptable.

I will explain WeChat typesetting from five aspects (click on the picture to enlarge):

Actually, this is easy to understand. The article is made up of words.

1, text font size

The font size of our characters should be between14-18px, and 16px is the most suitable.

2, subtitle font size

The font of subtitles is generally larger than the font of text, which is set according to the font of text you choose.

Why use subtitles? This is because if the length of an article is too long, then the whole article is artificially segmented with subheadings, thus cutting off the length and avoiding visual fatigue. Subtitles are also used to divide paragraphs into blank lines, so that there is a buffer after explaining a thing, leaving a line for the spectator to have a thinking process.

3. Font selection of different writing styles

However, some people think that 16PX will be bigger, but this can be reset according to the length of your article, and not every article needs 16PX.

If your article is literary, the font size can be slightly smaller (12- 14px). Obviously, the article is more delicate, so it has a taste and a delicate feeling. This can be understood by referring to the official WeChat account of Wenyi Fan. Let me give you a few examples to get to know Xiaomi, the book list, Mi Meng and so on.

But if the space is large and formal, you can use a larger font (16- 18px), which is not tiring to look at.

Let's talk about paragraphs after fonts, because paragraphs are made up of words, and words are part of the whole article.

1, there should be blank lines between paragraphs.

Speaking of paragraphs, there should be gaps in the layout of WeChat articles, and there should also be gaps between paragraphs, which is also commonly known as empty lines. Maybe you don't understand this. Let me give you an example, and you will know it at a glance.

Is it very different? Empty lines are more comfortable than empty eyes, and the screen display is not crowded, which is convenient for mobile phone reading and improves reading efficiency.

2. Do you need two spaces at the beginning of the paragraph?

We will often see this situation in books. The first line of the paragraph in the book is indented by two words, but we'd better not use the typesetting of WeChat articles, which is neat and comfortable to look at.

Step 3 pay attention to line spacing

Then here is the line spacing, that is, the line spacing we often use in Word, the spacing between one line of text and the next. We usually use the line spacing of 1.5-2 times, which can be typeset according to the idea of your whole article, because some public signs have small line spacing but large paragraph spacing. However, the paragraph length should not exceed one screen as far as possible, which is easy to cause visual fatigue.

4. The margins should also be designed.

Margin is the distance between the paragraph of the article and the screen of the mobile phone. You'd better understand that the typesetting of books generally has margins, and some margins are relatively large, which makes it easy to highlight the text.

The same is true for the typesetting of WeChat articles. If there is no typesetting of margins, the text will fill the screen of the mobile phone, which makes people feel dense when reading. If the margins are set, the whole article will be aligned and arranged neatly, and it will not be very tiring to read.

Generally, you can set the margin according to your own needs, but I usually set it to 15-20, and the distance is moderate.

5. Look at the requirements for writing through alignment.

If the whole article is short and unthinking, you can use the center alignment method, which is easy to read and beautiful, and the text is short and easy to understand.

However, if the space is large, it is necessary to conceive the typesetting of the text from scratch, which is generally left-aligned, and the title and paragraph text are aligned.

Here I will talk about the use of color in typesetting.

1, font color

Because the color of the text font involves the typesetting of the whole article, you can choose your favorite color. Generally, you choose gray and black, because these colors are close to the typesetting color of books, and the vision is more comfortable. The key is that the background color of the mobile phone screen is white. If the font color is too bright, it will be more dazzling.

The font color of subtitles should be different from the font color of text. Generally, a slightly brighter color is selected to distinguish the interval between paragraphs.

2. Color matching

We can use colored fonts to highlight the key parts of the text, but it is not good to try not to have more than three fonts in the whole article.

But some people like to use background color to emphasize key parts. When using this, try not to add background color to the whole paragraph, only use background color to emphasize key sentences, and the color of background color should not be too bright.

Let's talk about the common collocation of text colors:

Red: Party and government use it for many purposes, representing auspiciousness, jubilation, enthusiasm, boldness, passion, fighting spirit and revolution.

Blue: business, popular science, analytical articles, etc. Used more, representing rationality, calmness, wisdom and never giving up.

Orange: widely used in diet, representing brightness, brilliance, health, excitement, warmth and joy.

Green: environmental protection, health care and more use of plants represent freshness, hope, safety, calmness, comfort, life and peace.

Yellow: Palace buildings are used more, representing nobility, brilliance and wealth.

Of course, the color matching mentioned here is not absolute. We should choose colors according to the overall idea of the article, and let the words emit different colors through the fusion of different colors.

1, less is more.

In the process of wechat typesetting, we should add a small number of pictures according to the logic of the text, and try to choose pictures similar to this article when choosing.

2. Combination of graphics and text

In the process of typesetting, graphics and text should be combined, instead of all pictures above and all words below. According to the idea of words, one picture should be matched with a paragraph of text to alleviate the visual fatigue caused by large paragraphs of text through the interval of pictures.

A picture is worth a thousand words.

Just mentioned that WeChat typesetting is to add a small number of pictures according to the logic of words, so why do you need pictures? There are actually two reasons. The first is to help explain. Through the display of pictures, readers can better understand the content of your article, such as the PPT problem written by Baye. Explaining the amendment in words may be a long description, and it is easy to understand by putting a picture;

The second is to select high-quality pictures to make readers produce * * * sounds, which is helpful to induce forwarding.

4, the picture size should be consistent

In the process of wechat typesetting, it is best to adjust the size of the picture when using it to avoid different sizes.

5, picture alignment

Generally speaking, the pictures in WeChat typesetting will look better if they are aligned in the center, and other alignment methods are not excluded, mainly according to the idea of the full text, but it is forbidden to align the pictures above in the center and the pictures below in the left, so the alignment methods should be unified.

The aligned picture should have a blank line at the beginning and end of the text, leaving a little space so that the picture doesn't look crowded. This typesetting method is widely used in books and will be more comfortable visually.

At present, there are many kinds of WeChat editors, but through my long-term use, I recommend three WeChat editors, Xiu Mi, 135, which can be used in combination.

It is worth mentioning that Xiu Mi editor is recommended for the typesetting of WeChat typesetting text, because Xiu Mi has set the line spacing and the margins are very convenient, and the width and transparency can be adjusted after the pictures are inserted (the key is that I am lazy and used to it).

If you have finished reading this operation manual, try it at once. Don't just be a porter of information. The accumulated information is not your skill.

Of course, what I said may not be considered. You may wish to actively explore in practice and learn more excellent WeChat official account typesetting. If you want to communicate with me, please leave me a message in the comments section ~