Corporate Culture of Guangdong Lanyan Advertising Co., Ltd.

Content integrated marketing is the core, and special project operation is the means.

★ Integration of advertisement and program with embedded content: Take the program content as the carrier, inject brand DNA into the program content, and deeply integrate the brand elements with the program content.

★ Match content with brand: grasp the brand needs of customers, guide and even influence the needs of customers, be familiar with the program and have the experience and ability to copy or reprocess the content, and influence and even dominate the program content.

★ High added value: Maximize the advertising effect through various forms of advertising expressions and all-round three-dimensional interactive marketing, thus providing high added value. ★ Occupy the commanding heights of resources: Lanyan has been committed to developing, excavating and integrating exclusive resources and characteristic resources on high-quality platforms. On the one hand, vigorously expand media projects with competitive or value-added potential, increase the penetration of media, and form a monopoly advantage of special resources through buyout or integration; On the other hand, we should intensify innovation and provide differentiated products with high added value that satisfy customers, such as innovative soft advertising products such as short message interaction and content embedding.

★ Know the media better than the customers, and know the customers better than the media: After being honed in different stages, Blue Flame has created a series of successful classic cases in column operation, large-scale concert, online and offline integrated communication, and various special advertising operations, accumulated rich experience, established a quick and sensitive docking response mechanism and a powerful execution mechanism, and has a strong ability to integrate media resources and insight, judgment and foresight to tap and grasp superior resources. As a strategic partner of five major TV platforms in China, Blue Flame occupies the highest point of resources with its unique advantages, with a large number of exclusive resources, characteristic resources and scarce resources. These resource reserves not only meet the needs of customers to buy media gold resources, but also lay a solid foundation for media strategy innovation, communication strategy innovation and comprehensive resource integration services.

At the same time, Blue Flame maintains good communication and contact with satellite TV media such as Beijing, Shandong, Anhui and Henan. Pay close attention to the repositioning, mechanism reform and program innovation of each TV station, pay attention to the talent flow of production team and host group, and study the performance and competition dynamics of each TV station. For the TV that is shuffling, Lanyan is also ready to intervene in the resource platform with great development potential.

◆ Hunan Satellite TV

Happy China by Hunan Satellite TV. With its unique program types and brand ideas, the ratings ranked first in China Satellite TV for several years in a row; With the high standards of program quality, its ratings jumped to the first place in the country in 2009, setting a record high! Content is king, brand wins, leading the media into a new era of communication competition. The publicity and marketing of solo drama has made great achievements and become the leader of national TV stations. On 20 10, Hunan Satellite TV devoted itself to going international, and launched innovative entertainment programs, such as Let's Date, Encyclopedia, Brave, Everyday, Happy Camp, etc. And by virtue of its deep cooperation with Hunan Satellite TV and rich customer resources, Lanyan also owns the advertising resources of Hunan Satellite TV's all-round variety band.

◆ Jiangsu Satellite TV

With the channel positioning of "Happy China in Emotional World", we are determined to become the best and most distinctive TV broadcasting platform in China. With its strong characteristics of the times and distinctive Soviet culture, it covers 72% of the world's population, taking the lead in covering 3 1 provincial capitals and municipalities directly under the central government. By the end of 2009, it has basically covered 337 prefecture-level cities in China, achieving a major breakthrough in strategic significance. "If You Are the One" single men and women openly make love and make friends, setting off a new trend of marriage and love in the new era, and the value of advertising resources soared, bringing immeasurable advertising effects to customers.

Blue Flame, with its advanced vision and sensitive sense of smell in the media, constantly explores the potential value of Jiangsu Satellite TV and has a large number of various advertising resources.

◆ Zhejiang Satellite TV

Zhejiang Satellite TV is the first provincial satellite TV in China, which has a good foundation in terms of landing coverage and brand trust. With an acceptable population of 833 million, China is one of the most influential media in China. In 2009, Zhejiang Satellite TV was selected as the provincial satellite TV with the highest coverage in China in world record association, China in 2009, creating the highest coverage of provincial satellite TV in China. Advance in competition, expand in innovation, and take "China Blue" as the core concept of the channel, in which Jiangnan culture and differentiation strategy are fully displayed, which greatly enhances the brand promotion.

More than 8 years of cooperation experience and strong mutual trust have accumulated extraordinary cooperation foundation and media resources for Blue Flame.

◆ Shanghai Wenguang

Shanghai Wenguang is a multimedia group integrating radio, television, newspapers and the Internet. The Group is mainly engaged in radio and television media and related media and entertainment business (including performing arts, sports, technical services and research and development, media and entertainment investment, etc.). ). In August 2004, the Group became the second integrated operator of digital pay channels after CCTV. Each channel is specialized and subdivided, with content first, and the overall channel brand positioning and packaging "skills" are not limited.

As a media platform that has always been valued, Shanghai Wenguang is one of the important media for Blue Flame to deepen cooperation.

◆ CCTV

Nowadays, one of the most competitive mainstream media in China, with its platform advantages of authority, appeal, wide coverage and highest ratings, has become the mainstay of corporate brand building. All kinds of news events, solo dramas, exclusive sports resources and famous brand columns are all sharp tools to expand the viewing share.

Twelve years of close cooperation, from "Top Ten Agents of CCTV" to "One Song", Lanyan has established a long-term and stable cooperative relationship and profound friendship with CCTV. Hu Gang, the chairman of 1.20 10, was named "Top Ten Advertisers of 2009-20 10" by Advertising Guide.

2.20 10 won the "TV Program Implantation Award" in Advertising Guide.

3.20 10 was awarded as "2009-20 10 China's Most Influential Local Advertising Company 100 Top" by Advertising Guide.

4. In 2009, the integrated marketing promotion case of "Skyworth cool open TV karaoke entertainment" selected by Guangdong Lanyan Advertising Co., Ltd. won the title of "Advertiser? The actual combat case won the silver award and was selected as the fourth series of actual combat advertising cases? Complete file

5. In 2003, he won the grand prize and the gold medal in the Youth Creative Competition.

In 2003, he won the gold medal of Guangzhou Daily Cup.

7. In 2003, he won the Asia-Pacific Advertising Silver Award of The Times;

8. In 2003, Blue Flame, as the only two companies in Chinese mainland, entered One Show, the most authoritative advertising award in the world, achieving a breakthrough in local advertising. This milestone achievement also shows the world the powerful creative strength of China advertising!

9./kloc-0. In August, 1999, the print works of TCL pager newspaper advertisement series won the silver award of the 6th Guangdong Advertising Excellent Works Appraisal issued by Guangdong Advertising Association.

10.1In August, 1998, the printed works of the wonderful DVD Compatible Pieces won the bronze prize of the 6th Guangdong Advertising Excellent Works Appraisal issued by Guangdong Advertising Association.

In August, 1 1. 1998, the graphic works of Skyworth TV Base won the 6th Guangdong Excellent Advertising Works Appraisal Bronze Award issued by Guangdong Advertising Association.

12.1In August, 1998, the film and television work "Skyworth Dog" won the bronze award of the 6th Guangdong Advertising Excellent Works Appraisal issued by Guangdong Advertising Association.