Tik Tok elementary course

Tik Tok's tutorial for beginners is now an era of rapid development of self-media and information. In the era of traditional media, without Internet, people can only learn information from newspapers, magazines, radio and television. The following is a tutorial for beginners of Tik Tok.

Tik Tok Beginners Tutorial 1 What do beginners start with when doing Tik Tok?

No. 1: Clear positioning

The first step in doing Tik Tok is to define our own position, which is also an important link to determine the direction of our subsequent content creation. A good account positioning, it can help our account to quickly increase powder, quickly drain and quickly realize. The more accurate and vertical the account positioning is, the more accurate the fans are, the easier it is to cash in and the more accurate the traffic is. Having a vertical orientation will give others a reason to pay attention to you.

How to find a suitable registered permanent residence?

It depends on what you are interested in or what resources you have. If you are not good at anything, it is most important to find your own interests. You like cooking, cooking, home cooking, cakes, desserts and cold dishes.

Then it can be extended to chefs and food bloggers to share their elaborate food, which is a subdivision process. If you like food and love cooking, you should make a food account. Start with the basics and share the steps of cooking. Cooking steps are particularly detailed and easy to understand, and make your own personality.

Second: Register an account.

The registration method can be directly registered with the mobile phone number, and the unregistered mobile phone number will be automatically registered after verification. There are also four login methods: Today's headline login, QQ login, WeChat login and Weibo login. Complete the positioning, complete the registration, and start the number upgrade operation.

Third: Tik Tok has raised the number.

According to your positioning, then search Tik Tok for videos of this kind of content, follow, like, comment and forward. Why do you need to do this? Because Tik Tok will label every user, if you like cute pets, then Tik Tok will automatically recommend videos of cute pets to you, and then you will often brush cute cats and dogs such as Hal and Bomei who tear down their homes every day.

Keeping the number is simple. What kind of Tik Tok do you want to be? You can go to Tik Tok to find anything. If you are located in the field of food, search for Tik Tok food and watch more cooking videos, and the system will automatically recommend you a bunch of food videos. Search peers first and give them attention and praise. By paying attention to peers, Tik Tok will push relevant videos to you in the video recommendation, you will read everything related to you, and you will also like and comment on those who receive rave reviews.

Step 4: Edit Information

Head image, name, introduction, background wall, gender and region, all of which should be filled in in detail. The style of your avatar should be determined according to the content you are positioning. For example, your video positioning is the content of food sharing, then your avatar can be a beautiful food picture, but Hui Ge suggests that you use your own image as your avatar, so fans will feel more real and trust you more. Of course, you can also customize your own pictures to look more professional.

Step 5: Publish the work.

The content should be unique and the form should be different. It is most important to have a good work first. The output of high-quality, creative and thoughtful works can grasp the user's psychology, arouse the user's * * * voice and easily attract fans.

The realization of Tik Tok basically depends on popularity and number of fans, flexible topic selection mechanism, stable updating mechanism, content and careful planning. There are two questions to consider: first, what content can make users learn, and second, whether it can satisfy users. Meet at least one point, and with the long-term release of content, a certain number of target users will be accumulated.

Tik Tok Beginners Tutorial 2 1. How to play in Tik Tok?

The video of vibrato short video is very short. Ordinary video limit 15 second. /kloc-it's not easy to make one thing clear in 0/5 second.

The most important thing is that when the user sees your video, you only have 3-4 seconds to keep the user and let him watch your video, otherwise he will brush it away immediately if he is not interested, even if there is wonderful content behind you, he will not see it.

In other words, if you want your vibrato video to catch fire, the first 4 seconds of any short video you shoot are very important, and there must be an eye-catching point during this time.

After analyzing the routines of many vibrato short videos, I found that many vibrato short videos are different from writing articles in form:

1, write an article: cause-process-result, bring readers into the story step by step, and let readers follow the story according to the timeline.

2, vibrato short video: result-cause-process, and this result must be unconventional thinking, for example:

Suppose you shoot a story about diaosi's counterattack. The normal narrative way is that you are penniless at first, then you start to work hard, and then you drive a sports car to the peak of your life.

However, this method is hard to catch fire in Tik Tok, because as soon as you open the video and see an ordinary diaosi, you are not interested in brushing it off immediately.

Then Tik Tok shot in turn. From the beginning, she was a beautiful woman in a sports car, retaining customers with attractive things. Then, before shooting, the protagonist struggled hard and succeeded, and finally found that the original sports car beauty was just a dream.

If you shoot Tik Tok like this, you can catch the user's eye from the beginning and keep customers with sports cars, which are rare in daily life.

Therefore, if you want to make a sensation when playing Tik Tok, you should set an explosion point at the beginning of the video to let users see things that are rare in daily life, and then go back and tell stories.

Second, how can Tik Tok fire?

Many people think that the person who filmed the Tik Tok fire was shot because of an explosive video.

We often see this phenomenon. When a person usually plays Tik Tok's works, only thousands or even hundreds of people like it. Suddenly, an explosive video appeared, and it was even pushed to above the fold. This video was instantly praised by millions, and then became popular, and fans soared.

Everyone thinks it's because of luck, or the quality of this vibrato video is very high. These statements have some truth, but they are not decisive.

You know, on any platform, including Tik Tok, your business strategy is very important. It's not just taking an explosive video and then getting angry.

The operation strategy is long-term. Making short videos in this way may not have any effect at first, and few people will watch a video. However, if we continue to operate according to this strategy, there will always be explosive videos.

A good operation strategy needs to keep the quality of works at all times. No matter how many fans you have at the beginning, you should carefully operate Tik Tok from the beginning, so there will always be video explosions. Whether you say it's good luck or you say it's of high quality, the early accumulation is very important.

Tik Tok has an explosion video. Maybe you only have 1000 powder and an explosion in front of you. As a result, the powder rose to 65438+ million powder; Most people will think that this explosion video created 99% powder.

In fact, without the previous 99% accumulation, your 1% explosive video may not appear at all.

In the process of Tik Tok's operation, the early 1000 fans are very important. They are your first traffic pool. If your video is well shot and fans are willing to open more fans to help you like it, then your video can enter a larger traffic pool.

The beginning is the most important thing, just like making a video. There must be an explosion at the beginning. The same is true for operating fans. Although there were few fans at the beginning, whether you can play Tik Tok depends on them.

It's easier said than done, how can Tik Tok become popular, and make your former 1000 fans like you more and more, and like to chase your videos more and more. As long as the first fans are well maintained, they will be popular.

Third, two dimensions of Tik Tok management.

The content of vibrato short video is mainly presented in two forms, one is video and the other is music, so music is also very important.

I heard an operator with millions of fans in Tik Tok say, just shoot Tik Tok TOP5 music, as long as the video quality is guaranteed, the effect will not be bad.

If you have played Tik Tok, you know that when you hear some music, you can predict that there must be something interesting behind you, and it must be something to do; This kind of music actually played a foreshadowing role.

The most important thing is to keep the customer immediately at the beginning of the video, attract the attention of fans with music, and make him willing to stay and watch the video behind.

The second is the video itself. What kind of video to shoot is believed to be a question that most people are exploring. This link actually needs to solve two points.

First, positioning

Playing Tik Tok can't be successful for a long time without positioning. You can only shoot one east and one west, which will give fans a bad impression. All the videos are irrelevant and can't reflect your personality as a Tik Tok IP.

Positioning, in a sense, is a tonality of your IP in Tik Tok. When people see you, they will know what your video is like, whether it is commercial, funny or inspirational.

If you don't have a clear positioning, fans will easily forget you. Even if you once had a popular video, there was no clear positioning in the later period, so the participation of fans declined.

At the beginning, you have to decide which field you want to position yourself in, such as making a commercial Tik Tok IP, then everything you share must be related to business, so that fans will have a clear overall impression.

Second, materials.

Most people may not dare to say this, but it is really a shortcut to run fans. What I want to share with you is that 99% of the materials are actually prepared by others.

Take the operation of Tik Tok's commercial intellectual property as an example. Many Tik Tok people are talking about entrepreneurship, business ideas and business models.

In fact, what they say is basically a cliche. You may have seen something like this in Zhihu, you may have seen it on the official WeChat account, and you may have seen it in today's headlines.

Why do others have so many things to shoot every day? Because others decided what to shoot from the beginning. What was originally expressed in words, I recorded a short video of Tik Tok, which is actually a new way of content creation.

In any field, there are a lot of materials. I selected 365 popular materials, remake them into short videos and upload them to Tik Tok. This process is not simply copying, but providing content and value, which is simpler than setting up a stall.

A material can be popular on the platform of the official WeChat account Ozawa Huangzong, so it can also be popular on Tik Tok. As long as you find a suitable shooting method, you can shoot continuously.

To put it bluntly, the secret of Tik Tok's popularity is actually to export good content for a long time. Back to our original question, it is not easy for Tik Tok to play a good game overnight.

Tik Tok's operation has a clear positioning. With a large number of materials that can be used for reference, it can be achieved through persistent output. The operation of a platform is to be prepared from the beginning and move forward clearly.

Tik Tok Beginners Tutorial 3 Step 1: * * Installation

Everyone's mobile phone has an APP store, which can be used for various applications. Open the app store and search for Tik Tok, and you will see the * * entrance of Tik Tok. After clicking * *, * *, the installation will generally start by default, and then you can find Tik Tok app on the mobile phone desktop. Open the Tik Tok application. If your mobile phone will prompt you to get the notification, address book, camera and microphone of your mobile phone, because these permissions are used for playing.

Part II: Registration+Login

After the installation is completed, the first page presented by Tik Tok is to watch the video. If your mobile phone is connected to WIFI, you can watch the video directly. If you are prompted to use 4G network, do you want to continue watching? You need to see if the traffic of your mobile phone is sufficient. If there is enough traffic, click OK. If it is not enough, you need to connect to WIFI first, so as not to consume too much traffic watching videos. Click "I" in the lower right corner of the screen to see a picture showing six login methods.

1, mobile phone number login,

2, password login,

3, the headline number landed,

4, QQ number login,

5, micro-signal login,

6. Weibo has landed. You need to register for the first time. I suggest you register with your mobile phone number, which is simple and quick, and as written on the page, logging in with your mobile phone number will help you find friends quickly. Enter your mobile phone number, click to get the verification code, wait for the verification code to be sent to your mobile phone in the form of SMS, enter the four-digit verification code according to the SMS information, and then click the tick below to complete the login.

You need to design a password to use it after logging in. Click on the' I' page in the upper right corner, which is three lines, Settings-Account and Security -Tik Tok Password. After entering, enter your password and click the arrow, and the system will send the verification code again. After entering, the setting is complete.

Later, if you need to change your password, you will do the same. For other login methods, click to enter the corresponding application, and the login authorization page will appear. Click OK to open it. After logging in, the system will provide the default avatar, random name and default Tik Tok number. These can be set now or later. And these settings have certain knowledge and rules. Doing well will be very helpful to Tik Tok, so we will teach you in detail in the next course.

Part III: Function and Page Introduction

After logging in, we can use all the functions of Tik Tok. Let's take a look at some interesting functions of Tik Tok. First, introduce some common functions:

1, home page, open Tik Tok, and the recommendation page will be displayed by default. Slide up to continue watching the next video. In the lower left corner of the screen, the account name of the video, the title of the video and the background music used are displayed. If you like videos and want to like them, double-click the screen or click the heart icon on the right directly. The praised heart icon will be displayed in red, and the comments will be below the heart. You can click to see what everyone has said.

If you want to pay attention to this account, just click the plus sign on the avatar. Click the magnifying glass icon in the upper right corner to enter the search page. Click the search box at the top, and you can enter any text you want to check. In the upper right corner of this search page, there is a scan. Just like adding friends to WeChat, you can add friends by showing your Tik Tok code. You can see your vibrato code in my vibrato code at the bottom of the page.

2. Pay attention to the page. When you return to the homepage, you can see that the menus at the bottom are homepage, attention, plus sign, message and me. The attention page is a summary of your attention accounts and friends, where you can see the latest developments of all your attention accounts and friends.

3, shooting page, (+) plus sign, is the function of shooting video.

4. On the message page, you can see the increase in the number of fans, feedback such as likes, comments and forwards, private messages sent by friends and messages pushed by the system.

5, my personal homepage, I am my own personal homepage, but also my own publicity and display page in Tik Tok.

These are commonly used function pages, and there are some pages that are not commonly used, which are also very interesting. Let me introduce them to you. First of all, back to Tik Tok's recommendation page, there is an on-demand video in the upper left corner. This is a new function, similar to the video dynamics of WeChat, through which you can record your private life, and the on-demand video will disappear after 72 hours. And before it disappears, only your close friends can see and comment, so you can try it at will and find the feeling.

Convenient recommendation. The default is the video related to your city. Positioning can be changed, and you can also choose classification according to your own preferences, such as food, attractions, fun and so on. The live icon in the upper right corner is the live entrance. After clicking, you can see people playing live in Tik Tok.