Ktv anniversary activity planning

I. Purpose and background of the activity:

For a new store, to open the market and occupy the market share, it is either to impress consumers with its own brand strength or to impress consumers with large-scale promotional activities in the consumption concept.

Ktv anniversary celebration. According to the actual situation of my KTV and the consumption level of the surrounding people, KTV is positioned as a comprehensive entertainment city integrating mass leisure and entertainment.

Although the financial crisis has begun to subside, the shadow of people's consumption concept still lingers. Competitors in the surrounding business districts are also eager to try. In such a consumption concept and competitive environment, we need to change our marketing strategy and launch large-scale publicity and promotion activities in due course.

To sum up, we should not only increase the publicity of brand strength, but also launch large-scale promotional activities at an appropriate time.

The anniversary promotion is the golden period of KTV sales. On the second anniversary of opening, we should seize this favorable opportunity to celebrate, gather popularity, give back and thank our loyal customers and friends, and more importantly, promote the sales of KTV.

Second, the market analysis

1, with excellent geographical environment;

At present, the traffic of KTV in the new area is inconvenient, but there are many fixed residential areas with strong consumption capacity and high consumption level, which has unlimited business opportunities.

2. Accurate business status;

A comprehensive entertainment city integrating leisure and entertainment, with chess and cards and KTV as the main entertainment, should emphasize the theme and personality.

Planning scheme "ktv anniversary activity scheme" Use traditional business forms and differentiated selling points to attract competitors' customers and compete for market share.

3. Elegant shopping environment;

At present, the distribution of floors, the design and planning of private rooms, combined with the overall decorative effect, can give people a sense of elegance, and the overall consumption environment can give people a sense of superiority of high-grade, fashion and trend.

5. Strong competitors;

Perfect World 66 Club, etc.

6, emerging enterprises, lack of market share, advertising needs to be strengthened, improve brand awareness, and further standardize the internal operation system.

Third, activity planning

A.SP main activities:

Scheme 1: Send 20 yuan gift certificate on 100 (note: this activity mainly considers the store celebration, which is relatively strong).

Activity time: July-July (3 days per week)

Activity content:

During the activity, consumers who participate in this activity will spend accumulated computer receipts on the same day, give gift certificates from 20 yuan, and give gift certificates from 50 yuan when they spend over 100 yuan, and so on. (Some drinks and specials will not participate in this activity)

Operating rules:

1. No gift certificate will be given in the consumption part of the gift certificate;

2. Sales tickets can be accumulated;

3. Gift certificates cannot be exchanged for cash, and there is no change;

4. Damage or tear is invalid;

5. The gift certificate can be used to buy the goods participating in the activity, and it is valid for this activity period, and it will be automatically invalidated when it expires. (or can be extended)

Scheme B: Give 200 yuan a discount of1and 0 yuan a gift certificate from 20 yuan.

(Note: This activity mainly considers the celebration of the store, which is relatively strong. The purpose of raising the consumption quota to 200 is to increase the unit price of customers. 20 yuan gift certificate over 200 discount 10 can create a sensational effect, which is equivalent to directly sending 30 yuan gift certificate over 100).

Operating rules:

1. When the customer checks out at the cashier with the sales receipt on the day of attending the activity counter, the cashier will directly reduce it.

2. Customers can exchange the reduced computer receipts for the corresponding amount of gift certificates at the coupon exchange office;

6. Gift certificates are no longer given in the consumption part of gift certificates;

7. Sales tickets can be accumulated;

8. Gift certificates cannot be converted into cash, and there is no change;

9. Damage or tear is invalid;

3. The gift certificate can be used to buy the goods participating in the activity, and it is valid within the time period of this activity, and it will be automatically invalidated when it expires. (or can be extended)

Finishing: zhl20 1609