Model essay on market questionnaire survey report

As an important data collection method, questionnaire survey has been widely used in enterprises and institutions to provide decision-making basis and data support for relevant responsible persons. The following is a sample of the market survey report I compiled for you. Welcome to reading.

Market research report model article 1:

This course of automobile market research has benefited us a lot. It feels good to experience society and life personally and learn a lot of personal knowledge! Through the group summary, we get such a message.

In this automobile market questionnaire survey, I analyzed and summarized the main factors that respondents considered when choosing to buy a car, and reached the following conclusions:

32% respondents mainly consider price when buying a car, 18% respondents mainly consider performance when buying a car.

2 1% of the respondents mainly consider appearance when buying a car.

Generally speaking, respondents' choices are relatively concentrated, and the price factor is the primary consideration when buying a car. In this survey, the respondents are mainly young people aged 20-26, mostly college students. They also don't have the financial strength to buy a car, but 90% of the respondents want to buy their own cars in the future. In the future, the market for young people should not be underestimated and will become the main force in the automobile market. If you buy a car, which car would you choose?

As can be seen from the topic of this survey, the respondents' choice of car purchase is mainly based on the popularity of the car. Therefore, automobile advertising is very important. If you buy a car, which car would you choose?

Personal information of the interviewee:

In the survey, our group selected several commercial centers with large traffic, because we thought that the people in these places were chaotic, which was more representative and authentic for the survey results. In the survey, we are equal in the adjustment of the ratio of men and women. The interviewees are all young people suitable for this car, aged between 18 and 25. Most of the family members are three people, only 12% have car purchase experience, and most of them are college students.

Male or female 18~25 years old.

Through this survey, I draw the following conclusions on our behalf: (1) The following Dongfeng Nissan models are very popular. As can be seen from the statistical chart, price is the most attractive to everyone, that is to say, the most important factor people consider when buying a car is price. It seems that the price problem is a problem that all 4S shop dealers and manufacturers must think carefully. (2) As can be seen from the figure, the popularity of Buick Hideo _T is close to 30%, which is also the highest. The popularity directly determines the consumer's desire to buy, so it is very important to increase automobile advertising. (3) Through this market survey, we also investigated contemporary young women! First of all, they are very supportive of our study and work, and I am very grateful for their support and cooperation here. However, when talking with them about the contents of the survey, I was a little unable to communicate. The new generation of young women are very concerned about their understanding of cars!

For example, ask which brands do you know? Answer: Not bad! Ask questions. Which one is more suitable for you? Answer: Model?

Do you know Dongfeng Nissan brand? Answer: I know Nissan. Do you know anything about unarmed fusion? Answer: speechless!

Wait ... This survey found that women don't care much about cars!

(4) In addition, I also learned that some models of Dongfeng Nissan are very popular in Japan and Europe, because both Japan and Europe advocate small cars, such as VIOS, whose total sales in Europe have exceeded 5 million, so domestic media have regarded it as a very successful car, and manufacturers have high expectations for it. But there is one thing that Ma Chi has to face. In the domestic small car market, the advantages of independent brands are still relatively large. No matter from the number of models, price advantage or cost performance, joint venture models do not have much advantage. The decline in Swift sales and the lack of interest in yaris are all good proofs. Will there be a breakthrough in Ma Chi? We look forward to it together!

Model 2 of market survey report:

1. Objective: To understand the mobile phone usage of college students.

In recent years, with the popularity of mobile phones on campus, more and more mobile phone manufacturers have turned their attention to the campus, a potentially huge market. In order to understand the popularity, use effect and consumption of mobile phones among college students, and grasp the sales situation and market prospect of mobile phones in colleges and universities, we decided to investigate the campus mobile phone market with college students as the survey objects.

Second, the survey object: Jiujiang College campus students.

Three. Survey items and questionnaires: See the attached questionnaire.

Four. Investigation time: May1March-May 30, 20 13.

Verb (abbreviation of verb) survey method: written questionnaire.

Due to the limitation of objective environment, we still adopt the traditional written questionnaire form. Although the process is complicated, the result is still true and reliable. The survey covers the whole school, and the respondents are random, which can reflect the real psychological status of college students.

Six, survey methods:

1. Determine the contents of the survey and questionnaire, determine them in the form of written documents, organize them into drafts and print them out for investigation; 2. Randomly select students to fill in questionnaires, and collect questionnaires for data analysis; 4. After the investigation is completed, sort out and analyze the statistical data of the investigation; 5. Write a research report.

Seven, statistical analysis of survey data:

In this survey, 0/00 questionnaires were distributed, 0/00 questionnaires were recovered and 0/00 questionnaires were valid. The survey objects are students from different grades and majors in Jiujiang University, and the students participating in the survey are very random, which ensures that the mobile phone survey of college students has certain universal significance. We mainly make statistics and analysis on the quantity and demand of college students' mobile phones, the demand analysis of students' mobile phones and the consumption preference analysis of students' mobile phone families, and finally give our marketing suggestions.

1. Mobile phone ownership and demand of college students:

According to the survey data, 83% of students have mobile phones. At the same time, 26% students will change their mobile phones in the near future. Among the students who don't have mobile phones, 7 1% will buy them in the near future. From these data, we can see that with the improvement of people's living standards, mobile phones are nothing new in universities, but are becoming popular. College students have become a consumer group that cannot be ignored in the mobile phone market.

2. Analysis of students' demand for using mobile phones ① When choosing the most important mobile phones, the main factors that consumers consider in turn are: quality 2 1%, appearance 19%, price 18%, function 18% and brand1. Among them, consumers have the highest demand for quality, and mobile phones are daily communication tools. If the quality is not good, it will bring great inconvenience to consumers, even for young people who pursue fashion, quality is the first choice.

In addition, some consumers have higher requirements for appearance and style, and mobile phone manufacturers are constantly introducing new models to cater to their tastes. Because college students are all young people, with the improvement of people's living standards and the decline of the age of mobile phone holders, consumers will be less sensitive to prices, but have higher requirements for appearance and style.

Chart 1

② Middle and low-grade products are more popular.

In the survey of mobile phone prices, we found that consumers prefer the price range from 1 0,000 yuan to 1 500 yuan, accounting for 44%. In addition, 29% of consumers said they would choose a mobile phone below 1000 yuan. Of course, some consumers also buy high-priced mobile phones, of which 1500 to 2,000 yuan accounts for 15%, and more than 2,000 yuan accounts for 12% (Figure 2). It seems that students, as consumer groups, still prefer low-cost mobile phones.

Chart 3

⑤ The use of mobile phones is relatively uniform.

The purpose of college students using mobile phones is unified. Among the existing mobile phone users, most of them are used to send text messages and make phone calls, accounting for 67% and 20% respectively. Others are basically to keep up with the trend, surf the Internet and play games. Parents believe that mobile phones are used to facilitate contact with children, and 58% of students' mobile phones are bought by parents. Similarly, students also think that having a mobile phone can facilitate communication with relatives and friends, so as to maintain the feelings of family and friends. ⑥ Mobile phone charges are generally low.

In student mobile phone families, the monthly mobile phone fee is generally low. 40% of them spend less than 50 yuan, and 88% spend less than 100 yuan. But there are also some high-spending students, 100-300 yuan accounts for 12%, and 200-300 accounts for 6%. Almost no more than 300 yuan's mobile phone charges, of which 67% is used for short message service (Figure 4).

Chart 4

3. Analysis of students' mobile phone family consumption preference

① Students are a young consumer group. They have a strong ability to contact new things and a strong desire to follow suit. Therefore, during the investigation, 67% of the students like multifunctional machines with beautiful appearance, including flip 35%, straight plate 17%, rotation 2 1% and sliding cover 27% (Figure 5).

Chart 5

② Due to the diversification of mobile phone functions, the size of mobile phone screen is very important. Therefore, consumers who advocate multifunctional mobile phones will naturally not let go of wide-screen mobile phones, and narrow-screen mobile phones have gradually fallen behind the trend. 82% people like wide-screen mobile phones, and narrow-screen mobile phones are only 16%. 2% people think it doesn't matter, as long as they can meet the basic needs. The above is the specific situation of the mobile phone consumption survey of college students, with the survey results and questionnaire attached.

Statistics on the survey results of college students' mobile phone consumption

Questionnaire survey on mobile phone consumption of college students

Hello, classmates! We are students of Class A 1 15 1 in Business School of Jiujiang University. We are conducting a survey on the mobile phone consumption of college students. We hope to get your support and provide valuable information for our investigation. Please fill in according to your real thoughts. Thank you for your cooperation! (Please circle your options)

Name: Tel: Multiple choice questions

1. Do you have a mobile phone at present? () Does A have B?

2. How often do you change your mobile phone? () A hasn't changed B for about a year, C for about two years, and D for longer.

3. Why did you change your mobile phone? ( )

A mobile phone is broken or has no freshness. Pursuing popularity C has new functions.

4. Which channels do you choose to refer to product information before buying? () a website b TV advertisement c friend introduces d sales staff to promote sales.

5. Where did you buy the mobile phone? () Shop A, Shop B, Shop C in the shopping mall order D other online.

6. What is your financial source for buying a mobile phone? () Family A, Part-time B and Other C

7. What is your main purpose of buying a mobile phone? ( )

A sends text messages, B calls, C plays games, D surfers, E others.

8. What is your first consideration when buying a mobile phone? ( )

A shape b function c price d brand e quality f service g advertisement h other

9. When did you buy it? ( )

A holiday discount period b new listing period c buy it right away.

10. You will give priority to buying a mobile phone () A foreign brand B domestic brand C doesn't matter.

1 1. Which of the following promotion methods attracts you the most? ( )

A buy free phone bill b on-site discount c send related accessories d lottery

12. If you buy a mobile phone, what price do you think is appropriate? ( )

A 500- 1000 Yuan B 1000- 1500 yuan C 1500-2000 Yuan D 2000 Yuan or more.

13. How much is your mobile phone monthly fee? ( )

A Below 50 yuan, above B 50-100c100-200d 200-300e 300 yuan.

14. What brand of mobile phone do you like? ( )

A. Samsung B. Huawei C. Sony Ericsson D. ZTE E. iPhone F. HTC G. Others

15. Do you like multifunctional mobile phones? For example, there are cameras and MP4 functions? () A likes B but doesn't like C. Whatever.

16. What shape of mobile phone do you like? () a flip cover b straight plate c rotate d slide cover

17. What kind of push-button mobile phone do you like? () a universal button b touch screen c electronic pen

18. Do you prefer widescreen phones or narrow-screen phones? () a widescreen b narrow screen c doesn't matter.

19. Do you prefer personalized or mature mobile phones? () it doesn't matter if a character b is mature, c character+mature d.

20. What latest functions do you think mobile phones should add? () A GPS system b remote controller c key d video call e others 2 1. What's your other opinion about mobile phones? Please feel free to answer:

Thank you sincerely for your cooperation, thank you!

Model 3 of market survey report:

This time, we conducted an objective survey of people of all ages, occupations and income levels. The respondents were 19~35 years old (consumers of bottled drinks). According to our investigation, it shows that:

1% pure water (or mineral water) is popular because of its low price, purity and health, accounting for 39% of the most commonly purchased drinks. Among other drinks except pure water, tea drinks and milk drinks have become the most popular drinks for their good taste and nutrition. However, there are different opinions on fruit and vegetable juice drinks. Some people think that the nutrition tastes good and they are willing to buy it. Others think it is too bright in color, with unknown ingredients and too many additives, which is unhealthy and refuses to buy it. As a result, fruit and vegetable juice drinks relegated to the fourth place. It is precisely because people's demands for health are increasing day by day that carbonated drinks show a sunset trend.

2. When you buy drinks, the main influencing factors are (multiple choices are allowed).

other

I am used to buying this brand.

Nutritional function of packaging

Taste price

0.00%

1000.00%2000.00%3000.00%4000.00%

Among the factors that affect the purchase of beverages, the prices of other beverages are not the main factors that affect consumers' purchase because of the little price difference. Consumers pay more attention to taste and nutrition, accounting for 35.4% and 29.6% respectively. Habitual purchases account for 14.6%, and beverages are low-grade products, so it is particularly important for them to distribute them widely, because consumers themselves do not have enough motivation to search for a certain brand. If there is no favorite brand in the mall, consumers may make other choices. Therefore, marketing strategy must ensure the availability of products in shopping malls to prevent the possibility of brand transfer.

3. What kind of packaging do you usually choose?

Can, plastic bottle, large plastic bottle, plastic bottle, small glass bottle, carton bag.

In packaging, small and medium-sized plastic packaging is more popular because of its portability, portability, safety, appropriate capacity and high popularity.

4. The highest price you can accept

1.52.53.54.54.5 above

People can accept the price of 2.5~4.5 yuan, of which 3.5 accounts for the largest proportion, reaching 36.4%. There is also a certain proportion above 4.5, indicating that there is still room for improvement in the price of beverage market profits.

5. According to the result that consumers like drinks, black tea and green tea are widely loved; Among pure water (or mineral water), Nongfu Spring is the most popular. The nutrition express line in milk drinks is close behind, and functional drinks and fruit and vegetable juices also have a part, while carbonated drinks are rejected by consumers because of lack of nutrition and harmful health, accounting for the smallest proportion.

Summary: According to the investigation, we boldly analyze that pure water/mineral water is a Taurus business with a large market share, but the profit growth space is limited. Tea drinks and milk drinks meet the needs of modern consumption, and because consumers attach great importance to health and accept the price of drinks, they are star businesses, and there is great room for growth in market share and profit growth rate. Functional drinks should be aimed at people with specific needs, and should not be advertised in the market, which is inefficient. However, carbonated drinks are already a thin dog business with little profit. We should make appropriate changes and try our best to change consumers' views on them.

Annex I: Questionnaire

Market survey of consumer's consumption preference in Huangshi beverage market

Dear Sir/Madam,

Hello! Thank you for filling out our questionnaire in your busy schedule.

We are students of Huangshi Institute of Technology, and now we are carrying out an investigation and practice activity. The results are for study and research only. Please feel free to fill in.

Please tick your choice on the letter. 1, your gender:

A, male b, female 2, your age:

a、 10~ 18 B、 19~25 C、26~35 D、36~45 E、45~60 3。 What's your occupation?

A, white-collar B, part-time C, self-employed D, home E, student F, others () 4. Your monthly income (children don't ask, students ask about living expenses):

A, under 750 yuan b, 750~ 1500 yuan c, 1500~3000 yuan d, more than 3000 yuan.

6. The main influencing factors when buying drinks are (multiple choices are allowed):

A, price B, taste C, nutrition, function D, packaging E, habit to buy this brand F, others () 7. What kind of packaging do you usually choose?

A, cans B, plastic bottles (A, large B, medium C, small) C, glass bottles D, cartons F, bags 8, the highest price you can accept:

A, 1.5 B, 2.5 C, 3.5 D, 4.5 F, above 4.5. 9. Finally, please fill in a favorite drink (both name and type are acceptable).

————————————————

Our questionnaire survey has ended. Thank you very much for your cooperation and support. I wish you good health and all the best!

Investigation time _ _ _ investigation place _ _ _ _ _ investigators _ _ _ _ _ _ _

Annex II: Statistics of Survey Data

There are *** 120 questionnaires in this survey, of which 1 18 are valid and 2 are invalid: 1, a, 6 1% (male) b, 39%.

2、A、6% B、5 1%( 19~25) C、 19.5%(26~35) D、 13.5% E、 10%

3.a, 7.6% B, 20.3% (workers) C, 12.7% D, 2.5% E, 36.4% (students) F, 20.5 (others).

4.a, 37.3% (below 750 yuan) B, 2 1.2% C, 24.5%( 1500~3000) D, 17% 5,

6、A、 15.5% B、35.4% C、29.6% D、2.9% E、 14.6% F、2%

7.A, 13.6% B, plastic bottles (2%, 48.3%, 24.5%) C, 1.4% D, 8.2% E, 2% 8, a, 2.6% B, 22.9%(2.5 yuan).

Tea: 30 (including green tea17; Black tea 13) Mineral water: 20 (including Nongfu Spring 14) Milk: 19 (including Nutrition Express 14).

Wang Laoji 9; More than 8 fresh oranges; Fruit orange 7; Cola 6

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