What are the job responsibilities of Taobao Promotion Specialist and what are the job requirements?

Everyone knows that if a Taobao store is to operate well, it needs a clear division of labor and responsibilities, but one of the most important positions is the promotion specialist. Let’s talk about the job responsibilities of the Taobao promotion specialist. , hope it can help everyone understand. What are the job responsibilities of a Taobao promotion specialist?

1. Taobao promotion specialists are responsible for collecting customer information, analyzing customer needs through the collected information, and then planning customer service plans based on the needs, and then proceeding as planned Carry out;

2. Promotion specialists should be responsible for effective communication with customers. To put it bluntly, the target of promotion is customers. If you do not contact customers, you cannot promote the product;

3. The promotion specialist is also responsible for establishing a customer service team and training customer representatives and other related personnel. Generally speaking, it is best for a customer to be responsible for it from the beginning to the end by a promotion specialist, so that it is very targeted and Specificity;

4. Promotion specialists should be responsible for maintaining good relationships with customers. It is said that customers are God. Although now everyone pays attention to voluntary buying and selling, only by serving customers well can customers pay. Money, so maintaining a good relationship with customer service is a top priority;

5. The promotion specialist is responsible for organizing the company’s product after-sales service. After-sales service is not only the work of customer service. As a promotion specialist, customers When a problem comes to you, you must continue to follow up. Otherwise, it will be very suspicious if the customer asks you and you don’t understand;

6. Don’t do it after doing the above work well. Forget to create files. This is very necessary. It is easy for everyone to overlook it. Establish customer files, quality tracking records and other after-sales service information management systems to facilitate the extraction of experience and understanding of customer characteristics.

7. What the promotion specialist should also do is copy the promotion of Taobao Mall and C-store, make effective suggestions, monitor the promotion effect at any time and optimize the advertising efficiency;

8. You should be responsible for the placement and optimization of through-train keywords. If possible, you can also establish multi-channel promotion measures such as off-site blogs and forum posts. You should also try more affiliate marketing, SMS marketing, etc. One more way may lead to a lot more sales volume.

In short, being a Taobao promotion specialist is not an easy task. Whether a store has high sales actually depends to a large extent on the ability of the promotion specialist. Therefore, the promotion specialist and customer service have the same control over the relationship between products and customers. They are the people who bridge the gap between the two. Whether they can leave a good impression on customers depends on the promotion specialist. Taobao Promotion Specialist Job Requirements:

1. First of all, you must be very familiar with Taobao, and you must be proficient in various on-site and off-site promotions such as Taobao Express, Diamond Booth, Taobao Ke, Weibo, WeChat, etc.;

2. Once again, you must be familiar with various Taobao operating rules such as Taobao product sorting, online store ratings, and store operations, and once again emphasize that you have strong planning and organizational capabilities for store promotions;

3. Have experience in Taobao activities, such as Taobao Daily Specials, Juhuasuan, Gold Coin Hunting, Taobao Pictorial, etc., and be able to secure some promotion resources for the store;

4. Promotion staff are also required to be proactive , be good at communication skills, have a sense of responsibility, be rich in teamwork spirit, have negotiation skills and innovative abilities;

5. Be familiar with the theory and practice of website SEO, and be able to skillfully use various SEO optimization methods to ensure The work went smoothly.