Why do many people dislike SMS marketing?

When you think of sudden advertisements while watching TV, you can recall a strong dislike of marketing. Is it possible to prevent marketing activities from causing disgust? Of course, there is a way to say it, so we should start with the essential reason of "disgust".

Li called the beast a few tricks:

# Why do people hate most marketing so much? #

There are far more people who spit out advertisements than people who spit out murderers. The reason is that most marketing behaviors such as advertisements are easy to cause a typical sense of disgust-psychological resistance. Psychological resistance: refers to a person's inner resistance when he feels that his control and choice are unreasonably deprived.

For example, during the summer vacation when I was a child, my classmates watched TV and did their homework at home. As a result, my parents directly unplugged the power. At this time, your inner feeling is "psychological resistance". This is why I want to change the channel when I see the advertisement of "melatonin". After a lot of research, it is found that we can reduce the "psychological resistance" when watching advertisements by avoiding obstacles, which Li Jiaoshou calls a perceived goal obstacle:

Because of the sudden appearance of advertisements, what we originally wanted to do in the current scene is often hindered. For example, you are brushing Weibo and want to watch all kinds of funny jokes. As a result, you suddenly swiped the "flagship of the year" issued by a mobile phone in Weibo and made a grand appearance. "Obstruct the goal you want to accomplish now, of course, will be disgusted!

Back to the scene itself, 1, watch Weibo and watch funny jokes. Marketing like Durex will not hinder the goal, such as 20 12.

In the 2008 Olympic Games, Liu Xiang fell down due to injury. Durex immediately said, "The fastest runner is not the best, but the one who sticks to the end is really fierce.

Go back to the scene itself. 2. Look at the WeChat circle of friends to understand the dynamics of others. For example, a friend's advertisement that appears in a more successful marketing way' more like a friend talking' will not produce a plan. For example, the previous movie advertisement "How to Shengxiao Mo" was narrated by Huang Xiaoming: "My movie" How to Shengxiao Mo "is dedicated to you with long-term feelings. Measure how long your love is?

Back to the scene itself. 3. Watching the news client is to understand what is happening in this world. There is a way for enterprises to advertise and fly loans.

There is: "The Wall Street Journal reported in full page that flying loans are in the United States!"

Back to the scene itself 4, look at the advertisement of the focus elevator, which is interesting. Looking back-from ancient times to the present, when people look at a wall, what information do they expect from it? On the wall, of course, there are more notices Therefore, many successful advertisements on Focus give people a subconscious sense of notification. For example, the previous advertisement in China: "Attention, you can get 100 by special car in China.". Safe, professional and cost-effective, choose Shenzhou. "

There are many, such as TV commercials, which should make people feel like programs; Advertising before the movie, like the feeling of trailer; Advertisements to promote goods in online celebrities, it is best to use this product by online celebrities themselves (because people come to see you);

In short, don't bother users with things they don't want to do in the current scenario, they will be really annoyed.