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Introduction: What is the circle marketing strategy? A circle refers to people who have the same hobbies, interests or are closely linked for a specific purpose. We market these people, establish marketing methods and enter various circles. This is circle marketing. The way and method of circle marketing is circle marketing strategy. It is characterized by accurate and targeted target customers. Because people in a circle have the same characteristics and similarities, our marketing target is these similarities, so the effect of circle marketing is very obvious.

How to choose a circle?

There are many circles. What kind of circle should marketing choose? This is the first step. First, there must be demand. We can only do marketing if there is demand for our products. Without demand, there will be no purchase. We need to find a circle with needs. Secondly, we need to find a circle with * * * similarity, which corresponds to our products and services, and marketing for the * * * similarity of the circle is the highest realm. In addition, you should blend in with people in the circle and become friends with them. Let them know you. Finally, people in the circle should be easy to influence. In fact, sales work is to influence and change people's work. We should establish our own authority in the circle, but we cannot establish our own authority. In fact, circle marketing has failed by half.

How to enter the circle?

Without the internet, the circle of many high-end people is all kinds of cocktail parties, salons, queues and parties. This is a kind of circle, knowing that many people will participate now. This is a very high-end social circle. And we are talking about circle marketing in Internet marketing. The first is the forum, where many people with different hobbies are concentrated in a specific section. Although few people will seek resources in the forum now, there will still be many people hanging out in the forum to express their views. Moreover, the forum is very easy to concentrate a group of people for activities and exchanges. Followed by the post bar, there are many kinds of post bars, but the names are different, such as Tencent's interest tribe and the topic of Mo Mo. In fact, Post Bar is similar to the forum, and both belong to the online community, except that Post Bar is built on the platform of Baidu, and it is a very concentrated place for everyone to discuss the same topic. In addition, there are QQ group circles, so I won't say much about this. You can visit /post/QQjingzhun.html for a better understanding. After mixing in various circles, we will hold online and offline activities in various circles. The main purpose of holding these activities is to better market.

What can we do after entering the circle?

Some novices immediately publish their own advertisements, naked advertisements, which is not acceptable.

1, be familiar with faces, interact more, and participate in activities in the circle to help people in the circle establish their prestige.

2, make friends, make friends with customers when selling, only friends can do business for a long time.

3, building authority, the importance of authority mentioned earlier, we have a high authority in the circle, which can help the talents in the circle have authority.

4. Being a leader is the highest road, and the ultimate goal is the opinion leader in the circle. Let all the people in Germany listen to you and believe you.

The above requires three rules: enthusiasm, certain connotation and ideal, and particularly strong professional knowledge.

Finally, we should establish our own circle.

If you have the conditions to establish a circle, your own circle is the best. In your circle, you are the boss and you have natural authority. We can build our own forums and social platforms from QQ group and WeChat group. In your own circle, you should do a good job in maintenance, actively give topics, exchange topics, and often organize online and offline activities. Share your experience and knowledge.

Circle marketing will have a very good effect in many industries. You should start from yourself and make a good marketing plan. Slowly adhere to the implementation and maintenance.

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