How to treat koi fish's argumentative essays?

Koi fish, in the eyes of netizens, is the embodiment of good luck and a new god with many followers on social software. It is powerful and undertakes all kinds of wishing and praying business. It is everywhere, just need a picture as a carrier, plus a simple forwarding action, you can bless yourself to pass the exam, the stock soared, the journey was safe and so on. Here, Changsha New Oriental collates and shares an 800-word argumentative essay on forwarding koi fish phenomenon: How to treat the craze of forwarding koi fish for learning and reference.

On June+10, 5438, the activity of "Looking for China and koi fish" on a certain platform caused a sensation on the Internet. Netizen @ 丫丫丫丫丫丫丫丫 won the annual grand prize with a probability of one in three million, and the total value is estimated to be more than three million yuan. Since then, businesses from all walks of life have followed suit, and "koi fish of Colleges and Universities" and "koi fish of Beauty" have emerged one after another ... Super koi fish can be described as an internet performance carnival. "Forwarding doesn't cost money, and it doesn't turn in vain." "Manual forwarding doesn't cost money, in case you win the prize!" This is the psychological original intention of most people to participate in this "koi fish" carnival.

To a certain extent, the success of super koi fish marketing lies in its deep affinity with human nature-it still costs 2 yuan money to buy lottery tickets, but when it is forwarded to koi fish, it is possible to "win the prize", which is in line with the basic human nature drive. In fact, all successful marketing can be described as the maximum adaptation and stimulation of human nature. In the Internet age, viral marketing is fully utilized and provoked by human nature. In the circle of friends, forwarding and participating in koi fish's marketing is not only for winning prizes and taking advantage, but also for self-expression.

In other words, when everyone is participating in an activity, the activity has the effect of soft packaging, and those who don't participate or look on coldly become relatively heterogeneous. In addition, this kind of koi fish marketing, which is not a new game in a strict sense, can quickly trigger a new frenzy of participation. Some people think that it has a deeper social background. For example, the popularity of marketing in koi fish may indicate that young people are increasingly pursuing shortcuts to success. Some analysts believe that people's pursuit of koi fish stems from a psychological demand for compensation. It is precisely because there are too many setbacks that may be encountered in reality, or there is no solution for the time being, so even forwarding to koi fish may not make people feel helpless and out of control. So, people follow suit.

From the media survey, "koi fish Forwarding" is indeed a low-cost and high-yield marketing. If some businesses spend 100,000 yuan to attract millions of fans, the per capita cost is only a dime. This is the era of community networking, and the marketing boundary has expanded again. Of course, the more successful online marketing is, the more unrepeatable it is. Take koi fish forwarding as an example. Once it reaches a certain popularity, the audience's attention and interest begin to decline, and gradually "inspection fatigue" appears, making it difficult to continue copying; On the other hand, after a marketing model becomes popular, it may be used by other forces. For example, short message fraud under the banner of "koi fish" lottery quickly appeared in the later period of Super koi fish.

This reminds the promoters of online marketing that they need to have enough awareness of risk management and control, and also inspires the supervision to keep pace with the times and avoid anomie caused by management loopholes. On the whole, we can regard the popularity of Super koi fish marketing as a kind of performance carnival in the Internet age-for promoters, it constantly strengthens the hint of "XX koi fish" in the process of communication, endows activities with meaning, creates a sense of ceremony, and regards participants as potential "luck" in an attempt to weaken the attributes of marketing; For the audience, interaction and forwarding are more about showing their sense of existence and enthusiasm for participation.