How to carry out questionnaire survey

The purpose of designing the questionnaire is to better collect market information. Therefore, in the process of designing the questionnaire, we must first grasp the purpose and requirements of the survey, and strive to make the questionnaire fully cooperate with the respondents to ensure accurate and effective information. Specifically, it can be divided into the following steps: the first step is to determine the required information according to the purpose of the investigation. Then design the topic on this basis. The second step is to determine the order of the questions. Generally, the simple and easy answers are put in front, and gradually move to the more difficult ones. The arrangement of questions should be relevant and logical, so as to facilitate the cooperation and interest of the person filling out the form. The third step is to test and modify the questionnaire. Before the questionnaire is used in the field investigation, some respondents are selected for testing and revised, supplemented and improved according to the problems found. In questionnaire design, the design of questions is the key, and the following principles should be followed: 1, and the topic is clear. According to the purpose of the investigation, determine the theme. At the beginning of questionnaire design, in order to find out the elements related to the survey topic, the questions must be closely related to the survey topic. The purpose of the question is clear, the focus is prominent, and there is no dispensable problem. Pay close attention to the topic of the survey. The topic of the questionnaire should be concise and clear, and the content should be lively and close to life. The setting of questions should have universal significance, which is a basic requirement of questionnaire design. For example, when you buy food, you usually bring: A, bamboo basket B, plastic basket C, cloth bag D, plastic bag 2, reasonable structure. The arrangement of questions should have a certain logical order and conform to the thinking procedure of respondents. Questions should be logical, organized, organized and procedural, and it is best to "modularize" questions according to categories. The question setting is closely related, and the question is centralized, holistic and orderly. Respondents can get relatively complete information instead of divergent, random and inaccurate information. First, the development of production is too fast; B, too little recycling of plastic products; C, people's environmental awareness is too poor; A, plastic B, paper C, cloth A, incineration B, landfill C, recycling D, using substitutes 3, certainty. Questions should be accurate, clear and easy to answer. Whether the interviewee can give a clear answer to the question, etc. 4. objectivity. All questions are not allowed to have some subjective tendencies and hints of the investigators, and the questions should be set in a neutral position so that the respondents can make real answers. If the questioning method is inductive, then the result is what the question designer wants, not what the respondent actually thinks. 5, easy to organize and analyze. The questionnaire design should take into account the convenience and feasibility of sorting out and analyzing the questionnaire after the investigation, and it is easy to get the survey results, which are convincing. 6. The length is appropriate. Don't ask too many complicated questions, and don't take too long to answer the questionnaire, so as not to cause the respondent's impatience. 7. It's easy to understand. The questionnaire should make the respondents clear at a glance, willing to cooperate and answer truthfully. Therefore, the tone of the questionnaire should be cordial, avoid using technical terms, and adopt certain skills for sensitive questions to make the questionnaire reasonable and answerable.