Overview of SF Express

Just as FedEx, a global express company, and other ocean express services are developing in China, the State Post Bureau also regards postal logistics as an important business in the next few years.

In recent years, SF Express, as the representative of private express delivery in China, has also determined its strategic objectives and market positioning. In fact, just before the introduction of the new "Postal System Reform Plan" in 2005, facing China, which has just become a member of the WTO, in 2004, Xiong Xiong's vigorous FedEx had already done two things: First, it cooperated with United Parcel Service (UPS), DHL, Australia Tiandi Freight Company, TNT, Japan Overseas News Popularization Co., Ltd., OCS, Sinotrans, China Railway, Civil Aviation and other Chinese and foreign enterprises to confront. Second, join hands with Kodak, the global imaging giant, and use China's largest retail network to hitchhike? FedEx self-service counter? First move into 9 Kodak color fast printing shops in Beijing. Since 2005, the brand promotion of FedEx and TNT has further promoted the marketing strategy of this logistics service and solution. These measures of foreign express delivery pose a great threat to China postal express delivery, and at the same time, they are almost devastating to private express delivery. Because the express delivery industry has a huge market demand in China, naturally, the China market is also one of the main competitive markets for foreign express delivery such as FedEx. Under such circumstances, taking China Post Express as an example, the express brand ESM, which once had a market share close to 100%, has now shrunk to less than 20%, and has been besieged by multinational giants such as DHL and TNT. As the leader of private express delivery, SF actively expands the domestic market.

I. Basic information

SF was established in Shunde, Guangdong Province in March, 1993. The initial business was the same-day express service from Shunde to Hong Kong. With the increase of customer demand, SF's service network extends to Zhongshan, Panyu, Jiangmen, Foshan and other places. 1996 With the increase of customers and the vigorous development of domestic economy, SF has further expanded its outlets to cities outside Guangdong Province. By the beginning of 2006, SF Express's express service network had covered 20 provinces, municipalities and 10 1 prefecture-level cities, making it one of the best national brands in the express delivery industry in China.

What is the business philosophy of SF? Achieve customers, promote economy and develop national express delivery industry? . SF actively explores customers' needs, constantly introduces new service projects, provides fast and safe circulation channels for customers' products, helps customers respond to the market faster and better, introduces new products and adjusts strategies, shortens the trade cycle, reduces operating costs and promotes the improvement of customers' competitiveness.

SF adopts self-built and self-operated way to establish its own express network. In particular, since its establishment in 2002, the group headquarters has been more committed to strengthening the company's infrastructure, unifying the business philosophy of various outlets across the country, vigorously promoting the standardization of work processes, improving the scientific and technological content of equipment and systems, improving the business skills and quality of employees, striving to provide better services to customers, and sparing no effort to shape the national express brand SF.

Second, the service characteristics

As an unknown express delivery enterprise that has developed for 13 years, SF Express has firmly stood in the leading position in the express delivery industry in southern China. The company mainly provides the following services:

SF Express now provides the following services:

(1) Hong Kong? The mainland, the mainland? Home delivery or express delivery service in the Mainland.

(2) the mainland? Mainland limited time door-to-door express service. (3) Home delivery or payment services for general goods, including:

1, Guangdong Province? Guangdong Province

2. Guangdong province? East China (Zhejiang, Jiangsu, Shanghai)

3. East China (Zhejiang, Jiangsu, Shanghai)? East China (Zhejiang, Jiangsu, Shanghai)

4. Guangdong province? Fujian Province

5. East China (Zhejiang, Jiangsu, Shanghai)? Fujian Province

6. Fujian province? Fujian Province

(4) the mainland? Mainland signing business

The greatest service feature of this division is "five noes":

(1) The branch does not set up 800 toll-free telephone service (they think that customers who really care about the time limit will not care about the telephone bill of a few cents. );

(two) do not accept the express mail of peer agents, and do not set up agents in cities that have not been opened;

(3) The published express price is not discounted or preferential;

(four) delivery personnel training and examination unqualified, shall not be employed;

(5) Do not advertise (it is the best advertisement for the courier to pick up the piece quickly, for postal reasons).

These characteristics are different from other express delivery companies, and not all customers and competitors in the market know them.

Third, the express network.

One of SF's strategic guiding ideology is to develop from a regional express delivery company to a national express delivery company. SF started from Guangdong. After consolidating the dense express delivery network in the Pearl River Delta, it copied its business model to the Yangtze River Delta, and then expanded to North China, Central China and Southwest China. At present, SF has covered 19 provinces, municipalities directly under the Central Government and Hong Kong Special Administrative Region, and attacked 282 cities. Guangdong and Fujian * * * have 1 14 outlets with very dense coverage. SF Express outlets are completely self-operated, and there are no agent outlets and franchise chains. What is its network strategy? Natural extension? That is, according to our own strength and development level, where there is a market, we will lay a network there. Dense outlets are built in economically developed areas, and underdeveloped areas are abandoned? For example, almost every county in Guangdong Province in the Pearl River Delta region has SF Express Station; South China's accessories, Shanghai, Jiangsu, Zhejiang and SF's outlets in the Yangtze River Delta are also quite dense; In Guangxi, Yunnan, Guizhou, Jiangxi, Qinghai and other economically underdeveloped provinces, SF has not built a single site.

Fourth, the guide

Wang Wei, president of SF Express, is a special person. Have you entered it in Baidu so far? SF Express Wang Wei? In contrast, if you type? Will it be delivered to Chenping? It is not surprising that more than 65438+ 10,000 pieces of information can be searched. Wang Wei, 38 years old, with a low education, started his business in 1993. He carried express mail to and from Shenzhen and Hong Kong, and had a personal experience of first-line delivery, which laid a business philosophy of paying attention to and caring for front-line employees. Wei Wang's low-key strategy is famous. He rarely gives interviews to the media and rarely makes public appearances. His style of doing things is deeply branded with SF.

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