What is the promotion of Taobao?

What does Taobao operation do every day? What are the work contents of Taobao operation?

What is the specific operation?

A few days ago, a salesman asked me what the operation was. This question shocked me at that time. I was thinking, when I was looking for a job, I applied for operation, so what is operation? I'm a person, I'm not an operation!

What is Taobao operation? Operation is not a person or a department. Simply put, operation is like a strategic overall control system. Just like the CPU of a computer, just like the human brain, what the operation needs to do is to adjust the coordination of customer service, promotion, art design, warehouse, pre-sales and after-sales departments.

What an operating system includes, the individual simply boils down to five points:

1 Two endpoints: product and customer.

2 Three keys: flow (drainage), transformation (optimization) and user stickiness (marketing).

Then, you can understand that operation is an assembly line to solve the problem from upstream products to downstream customers; In other words, it is a data analysis system to solve the problems of traffic conversion in the early stage and user stickiness in the later stage.

Second, either operate others or be operated by others.

Operation is a post that requires very high personal ability and needs training very much. Of course, the future is only now. Whether you open a new store yourself or run it for another company, you must learn operational knowledge. After so many years of work experience, I found that although many people are famous for their operation, frankly speaking, most of them have poor ability and lack systematic and comprehensive ability, which is basically part of the meeting. Many operators also lack an e-commerce thinking and a user demand analysis thinking, which is very rigid. Basically, they are not manipulating others, but being manipulated by others, which is also a very sad thing. Therefore, we join hands with many operation experts to share dry goods in the group every night, so that everyone can be a dignified Taobao instead of parallel imports. If you want to listen, you can hear it in this group. At first, you need to enter these: 239, then you see: 869, and the last group is: 377. Put them together in order, and a smart person appears in a learning place. If you think you are stupid, don't learn, haha.

Three things about the operation of seven aunts and eight aunts broke my mind.

According to the current personal thinking, its growth path should be: 0 10.

0 10: the first "0" is the thinking of learning first;

The second "1" is something to learn;

The third "0" is the thinking that needs to be summarized.

Why is this structure? We can look back on ourselves. We or friends around us are often interested in opening stores. Many products choose the products around us and think they have advantages. This is somewhat similar to the recent "localization". We open stores, put products on shelves, find traffic, and then wait for sales.

But is this really the case? Not exactly. If it were true, there would not be so many training institutions and so many small and medium-sized stores participating in the training in China. 1 month or 2 months later, they gave up.

The first "0":

To open a shop at this stage, from the perspective of thinking, we must first have products. The basic process of opening a shop is not explained, it is basic. If you really want to do this, you won't stick to it all the time.

First of all: you should know what you are selling.

Second: You need to know who you are selling to.

Finally: you must know how to promote it.

Know what you are selling:

What is your product category?

What is your price range?

What's your position?

What is your follow-up promotion method?

What are your core strengths?

At this stage, the choice of products can be said to be varied, but for some established operators, the products with low competition are the best. What is low competition = few people do it.

If you say a product, do it back and forth and make a little effort, is it a performance?

Why? Many great gods (except some who like to make single products) like to find products that few people make when starting a business or looking for a job. Because of this, no matter what promotion methods are used, the effect is fast and obvious, and the difficulty is relatively much simpler than that of large categories.

How to find such a category? Personally, I like to use one method: search.

I will search the name of product A (first-level keyword), for example: ......

What is the main work of Taobao promotion (work to be done every day)

Various promotion methods:

Off-site promotion:

Weibo, mail, other ways, etc.

Inside the station:

Through train: It is necessary to adjust the price once a day.

Taobao customers

Report common promotion methods

If there are other ways, as above.

What does Taobao promotion mainly do?

Actually, there are too many details Simply put, you want to push it to people who want to buy your things. What do you do? I think you are still a company.

What exactly does Taobao shop promotion do? _? .

It uses promotional tools and channels to increase the sales of store products, referred to as promotion.

I hope it can be adopted.

What does e-commerce Taobao promote? 10 point

The general meaning should be:

What the e-commerce department needs is: Taobao promotion, this position or this operation;

In other words, promoting Taobao stores or selling products on Taobao can also be called Taobao operation.

What does Taobao do and what does it do? Is it easy to do?

Operation is to solve the following three key problems: traffic, conversion rate and user stickiness.

In a narrow sense, operation is to solve the two problems of conversion rate and user stickiness. The general understanding of these three points is as follows:

Passenger flow: take people to the store.

Conversion rate: let people who come in buy things.

User stickiness: To make people who have bought things often come to buy things in the future, operators should do these things: first, find ways to bring people to the store, then let the people who come in stay to buy our things through our activities and the discounts we can give him, and finally, the user experience, so that users feel that the things in our store are more valuable, so that customers will often come to buy things in the future. So what skills should Taobao operators have? This question is also difficult to answer, because Taobao's gameplay has been changing, and Taobao's operation is more about the accumulation of practical experience. In my opinion, excellent operators need to have a very large knowledge system, such as promotion skills, marketing planning, interactive design, visual design, user experience, data analysis, consumer psychology, etc., and of course understand products.

A simple understanding is to open a Taobao shop and solve the problems encountered by Taobao shop. The problem is the above three. What I do is to solve these problems, and I have been solving these problems. So it's not easy to do. It is necessary to have overall awareness, understanding of platform rules, targeted technology, product market analysis and marketing planning capabilities. On the whole, we will say that Taobao is operating.

The difficulty is relatively high, the final benefit is also very good, and the income is relatively high. And it's very good to switch to starting your own business.

What is the daily work of the promotion specialist of Taobao or Tmall?

Operating paid promotion work, through train, drilling exhibition, title optimization, etc.

How to promote Taobao

Steps/methods

Product preparation:

As we all know, it is easy to open an online shop, but how to run an online shop is a difficult problem. And the product definitely determines whether the online store can survive and develop well. Nowadays, the development of e-commerce is in full swing, and many enterprises are scrambling to share this delicious cake of e-commerce. Everyone has set up their own shop online, without really considering what kind of e-commerce model their products should adopt and what kind of online sales model is suitable for. The competition of online stores is very fierce, and the competition of products is also fierce. Therefore, the products sold online must be good, not just putting the company's products online. Good products have the motivation to promote sales, and good products can play a role in promoting sales. Most importantly, the online shop is a way for you to open the sales market, not a way for you to clean up the inventory.

Analysis of online store management strategy;

1, self-analysis: analyze what resources you have (such as manpower and funds). ), as the saying goes, how big shoes to wear, the overall planning of the online store: decoration, photo taking, etc. Effective use of funds: seek the most suitable promotion method for yourself.

2, industry analysis: pay attention to industry trends, if you are selling clothes, you have to understand what clothes are popular now and which styles are good to sell. Keep abreast of industry information so that your products don't lag behind others.

3.C2C platform analysis: I personally put this forward. C2C platform is biased, and the exposure rate of shopping malls is definitely higher than that of ordinary stores. If you have money, you have to open a shopping mall, but only if the products are good and there are many kinds. Take women's clothing as an example. You can pat online and search for women's clothes. Almost all the shops that join the fake one and lose three are in front. If you knew this, would you apply for a vacation immediately? Shops that didn't join the fake one for three were blocked, just like stores, and their products could only be exposed by opening a through train.

4. Analysis of competitors: What are your peers selling and how are their stores? As the saying goes, know yourself and know yourself. Your colleague's shop is so well decorated that you should do something. The propaganda activities made by colleagues can also learn from Lu Xun's takenism.

Promotion (preparation):

The promotion of online stores can be divided into two categories according to fees:

First, the advantages of paid promotion: the effect is outstanding. Disadvantages: it costs a certain amount of money. If the promotion is not done well, it will lead to more investment and less return.

Second: advantages of free promotion: disadvantages of free promotion: subtle effect, heavy workload and long cycle. Suitable for people with more time and insufficient funds.

According to the promotion method can also be divided into two categories:

In-site promotion: promotion in C2C platform, such as through train, diamond booth, taobao guest, third-party services of sellers, etc.

Off-site promotion: several mainstream forms: blog marketing, forum posting, QQ group, Baidu know, search and ask, and email mass promotion. Off-site payment: Ali's mother promotes and buys advertising space, which is generally effective for website promotion. These are just online promotions. Promotion is everywhere, and there are many ways to promote it. Just find the one that suits you.

Promotion (actual combat)

Through train: the effect of using the through train is obvious, mainly because of the setting of keywords, but now the keyword competition is too great, and it is difficult for ordinary small sellers to compete with big businesses. It is suggested to set up your own keywords appropriately, mainly to write the title of the product creatively. The second is to do a good job of product pictures, so that the click rate will go up.

Taobao guest: I like the promotion in taobao guest. If your goods sell well, the commission will be high. Taobao guest will come to you automatically. But if your product doesn't sell very much, few people will push it without much competition. Many taobao guest are taobao guest with the largest amount of search promotion and the largest sales to be promoted. Then the average seller can only go to taobao guest and go to the community of Ali Mama Alliance. Taobao guest helped you promote it. Even if you didn't sell the goods, you advertised your goods, so don't be stingy with the commission.

Seller's third-party service: Taobao has done a good job, and the key is that many of them are free. There are also many trials in a month. Install a little moxa in your shop and keep an eye on customer trends at any time. The promotion of baby express is quite popular recently. You can try it. It is best to find a third-party service that suits you.

Mainstream promotion outside the station:

Everyone knows that blog marketing is to use blogs to promote their online stores, which is easier said than done. If you just put some hard advertisements in your blog, it's useless, because no one can see those advertisements, so you can only speak in simple English. ......

How should Taobao be promoted?

A few super practical experiences are introduced to you:

1: Don't be lazy when you like each other. You must take advantage of this evaluation, which is equivalent to a free advertising space. For example, the buyer paid a nominal penny and bought a free counter in your store. When you give the other person an evaluation, you can say: cooperation is very pleasant, good buyers, and there are many brands of high-quality cosmetics in our store, which is the lowest price in Taobao. Welcome to buy.

2. Go to the forum to read posts, answer questions, and make friends with Taobao to get silver coins. There are many novice sellers who have many questions at first, so you should seize the opportunity, reply to the post at the first time, and sincerely help answer every question of the buyer. In this way, you can usually become good friends with Taobao, and maybe she will buy your baby sometime. It doesn't matter if you don't buy it Enthusiastic replies to posts often earn silver coins. There are many silver coins. In the forum, buying advertising space can also attract more friends.

3. exchange friendly links correctly. after the store has been open for a period of time, you can contact others privately and exchange friendly links. Everyone can add 35 connections at present, so please cherish it. By exchanging shop contacts, we can form a small network and enhance each other's influence. Try to choose people who are not in your category. On the one hand, there is no competition; On the other hand, they can promote each other well. In this way, it can bring a certain amount of traffic to online stores.

4. Tell friends and relatives that you have opened an online shop. Does your family know? Do your classmates and friends know? Be sure to tell them at the first time, because you have told 65,438+000 people, and everyone will tell more people. Word of mouth, word of mouth, countless people will know that you have opened a shop in a short time and leave a message in the alumni book, so that family and classmates can share the joy of opening an online shop with you. Don't worry about having no friends, even the killer has elementary school classmates.

5. Reasonably plan the time to release the baby and ask the university. It can be exaggerated to say that if you don't send a baby at the peak, you don't send it. When is the peak? According to statistics, it is like this:10: 00-1:00, 14: 00- 17: 30, 19.

6: Some people say that the number of children should be suitable for everyone, but I don't agree. How many babies is it bad to have? More (but not repeatable) is of great benefit! For example:

Buyers search for treasures by entering keywords. Taobao's natural ranking is based on the remaining time, while ordinary buyers only browse the first three pages. If there are many of your products in these three pages, I don't believe they will not visit your store.

For example, if you send a lot of treasures during the rush hour today, there will be a lot of your treasures in the first three pages during the rush hour after 1 week. Of course, the time should be set at 7 days, so don't be lazy. If you do this for seven days in a row, it doesn't mean that you have your children in the first three pages of the peak every day, yes!

7. Pay attention to the pricing of goods (it can't affect the market order, but Taobao is very good at it), because buyers often use' arranging prices from low to high'. Your product has no price advantage. Once the buyer ranks, you lose.

8. Take the initiative to find buyers. Business will not wait. Many times we can find buyers. Some buyers like to buy, so you can go to the shopping market more often to see if they are buying the baby you are selling. Go to some related forums and learn about each other's hobbies through other people's articles. Find the right person, and you're halfway there. Understand what you are running, and then study who will need them. There is no need to blindly post advertisements (it is illegal in many forums).

9. Mobile Internet access is convenient, anytime and anywhere, and it is becoming more and more popular. The accelerated pace of life makes more and more people use their free time to surf the Internet. Find Zhang Yingbao's service in the seller's service and order it (this service is free), then generate your store's mobile phone application in the service city of Zhang Yingbao, and then find Zhang Yingbao's store module and add it to your store's home page for your customers to download. Of course, when communicating with customers, don't forget to recommend installation to them. After that, you can push the product release news and promotion activities to your customers through the service of Zhangyuebao, which can effectively improve the customer's return rate and store traffic.

10: Participate in activities and bring traffic. Some professional forums and communities are the stage for our activities. Read more books. ......

What is the operation and promotion of Taobao artists?

Taobao art can be divided into two types:

Simply make pictures;

Besides making pictures, we also need to do planning and other work.

Taobao operation promotion refers to:

Be fully responsible for the daily operation of the online store, formulate the operating budget, take direct responsibility for the performance of the online store, and understand the product planning of the online store;

Organize, train and manage customer service team to conduct online sales and complete sales tasks;

Plan and organize the implementation of the overall marketing promotion of online stores to enhance their own marketing capabilities; Regularly track and evaluate the promotion effect, submit the statistical analysis report of the promotion effect, put forward the marketing improvement measures in time, and give practical improvement plans.