How beauticians communicate with customers

Question 1: How do beauticians communicate with customers? 1. Before communicating, no matter what, you should make cultivating your own charm a top priority.

If you want to meet interesting customers, you should first become an interesting person. Whenever I give a customer a beauty treatment, I would say, "Yesterday, this happened!" People who always like to share interesting things with others must have customers visiting the beauty salon frequently.

On the other hand, if you are like a journalist and ask every time you meet someone: "Have you encountered anything interesting recently?" you will definitely keep people away. If you stand with such a person, Even I feel nervous.

Therefore, even if I know something interesting, I don’t want to actively tell the other party. If I really want to share interesting topics, the customer would rather talk to a more optimistic and cheerful beautician. Object. Because being with this kind of beautician will definitely arouse excitement and form a good customer relationship.

Some beauticians will complain: "I am so funny, why are you around me?" Are they just boring people? "However, those who think that the people around them are boring, or who despise others as waste, are definitely right as long as they understand that they are the boring ones!

The colleagues or customers around you are like a mirror. Reflect your own appearance. You can understand your current situation by observing the appearance of your colleagues. When you are in a happy mood, beauticians with cheerful personalities tend to gather together; , the most important role in interpersonal relationships is yourself. The first step in cultivating interpersonal communication is to cultivate yourself.

2. Dare to speak and be good at speaking

In the beauty process. Among them, beauticians who are good at communication can make full use of their language and communication skills to persuade customers and make the work go smoothly. It can be said that speaking confidence and speaking charm are the prerequisites for an excellent beautician.

A beautician who dares to speak and is good at speaking always makes people understand his intentions clearly. A beautician who is afraid to speak and is not good at speaking often causes misunderstandings.

Undoubtedly, every beautician hopes to have the confidence to speak calmly and to show his extraordinary speaking charm in front of customers, which is closely related to the level and skills of speaking. Dare to speak but not good at speaking is not enough; Being good at speaking but not daring to speak is not enough; only by being brave enough to speak and being good at speaking can we add strength to a tiger's coat and produce good communication effects.

However, have we ever asked ourselves: "I know how to do it." Talk? "This is a seemingly very simple question.

The so-called "speakable", that is, good at speaking, means that the beautician can express his thoughts, feelings, intentions, etc. accurately, freely and appropriately. ; Be able to analyze the truth in a logical and vivid manner; be able to make others hear and understand their own words easily, naturally, concisely and clearly. At the same time, a beautician who is good at communication can determine the customer's intention of speaking and gain benefits from the conversation with the customer. information; and you can also increase your understanding of customers through conversations and establish very good and harmonious friendships with them. It can be seen that whether you are good at speaking and whether you dare to speak are both important and cannot be refuted.

Whether one dares to speak and is good at speaking plays a vital role in each of our lives, careers and even leisure and entertainment. In beauty salons, people who dare to speak and are good at speaking are loved everywhere. and welcome. She can make many unfamiliar customers become old customers, solve problems and eliminate misunderstandings and gaps between people; she can comfort those who are depressed and unhappy, and comfort those who are pessimistic and unmotivated. Being encouraged can make the colleagues around you happier, smarter, better, and more accomplished.

In leisure and entertainment, those who dare to speak and are good at speaking can add fun to life anytime and anywhere. Whether with friends or family, she can make people happy, and everyone feels better. You can also get more fun in movie theaters and dance halls.

At the same time, we often see many embarrassing situations encountered by beauticians who are not good at communication. Their speech cannot accurately and completely express their intentions, which makes customers feel very strenuous and troublesome, let alone being able to resonate with customers. This causes various difficulties in communication, affects work, and at the same time brings trouble to customers. It brings a lot of trouble to oneself.

A beautician who is good at communication always makes her intentions clear to others. Beauticians who are not good at communication often misunderstand others; beauticians who are good at communication can always succeed in various situations happily, but beauticians who are not good at communication have difficulty establishing good relationships with customers. It can be seen that how to improve our communication skills is very important for each of us.

See...gt;gt;

Question 2: How do beauty salons communicate with customers and how to prevent the loss of old customers

To put it simply: Establish a customer-first business philosophy, identify key elements that have a significant impact on marketing, and continuously adjust business strategies. Take appropriate measures in a timely manner to optimize the structure of the customer base while ensuring the optimization of the entire service, so as to gain customer favor and maximize customer contribution and loyalty. Many short-term behaviors often occur during the cooperation between beauty salons and customers. This requires beauty salons to instill the benefits of long-term cooperation to their customers, conduct a cost analysis of their short-term behaviors, and point out that their short-term behaviors not only bring many disadvantages to the beauty salon, but also The customers themselves bring a waste of resources and costs. Beauty salons should fully explain the beautiful prospects of their beauty salons to old customers, so that old customers can realize that only by following the beauty salon can they obtain long-term benefits, so as to prevent customers from turning to competitors.

Regular follow-up surveys are very important

In the beauty industry, many beauticians change jobs and take away a large number of old customers. The reason is that the management of the beauty salon does not understand the customer situation and lacks the ability to communicate with customers. Effective communication and contact with customers. Only by collecting customer information in detail, establishing customer files, conducting classification management and grasping customer needs in a timely manner can the purpose of "controlling" customers be truly achieved. Research shows that customers will be dissatisfied once out of every 4 purchases, while only 5 dissatisfied customers will complain. Most customers will reduce the number of visits to beauty salons or switch to other beauty salons. Therefore, beauty salons must not measure customer satisfaction by the level of complaints, but should directly measure customer satisfaction through regular surveys. You can randomly select samples from existing customers and send them questionnaires or telephone consultations to understand their impressions of the beauty salon environment and services. When collecting customer satisfaction information, it would be beneficial to ask a few additional questions to understand the customer's repurchase intentions. Generally speaking, the more satisfied a customer is, the higher the likelihood of spending money at the beauty salon. It is also useful to measure whether customers are willing to recommend the salon and its services to others. A good reputation means that the salon creates high customer satisfaction. Only by understanding where customers are dissatisfied can we make better improvements and prevent the loss of old customers.

Make good use of the emotional magic weapon

The end of the transaction between the beauty salon and the customer does not mean the end of the customer relationship. It must also keep in touch with the customer after the service to ensure their satisfaction. It continues, and feelings are an important way to maintain customer relationships. A daily visit, a holiday greeting, a bouquet of flowers can all move a client deeply. The owner of a beauty salon will bring beautiful flowers and sumptuous New Year's goods to the homes of the salon's most "loyal" customers every New Year's Eve to understand their new needs and lay a good foundation for continued services in the coming year. .

Preventing customer loss is both an art and a science. It requires beauty salons to continuously create, deliver and communicate, so that they can ultimately acquire, retain and increase customers and forge the core competitiveness of beauty salons. , so that beauty salons have capital based on the market.

In the beauty industry, a beauty salon is a relatively special entity. Its contact with consumers is face-to-face, and it is a direct and specific service. Beauty salons will inevitably encounter problems of one kind or another during the operation process. However, due to lack of sufficient experience, some young operators only have a perceptual understanding of the management of beauty salons in the early stages of operation. Big blindness; there are also many operators who achieved temporary success at the beginning of their business, but failed in the end due to negligence in management. How can we achieve success? This requires operators to base themselves on the market and solve the following problems from multiple levels, angles and aspects of operations.

1. Market positioning of beauty salons

Beauty salons may be large or small, but they can also be regarded as an enterprise, and market positioning cannot be ignored. Moreover, the market is not static, nor is it simple. Therefore, investors must have an in-depth understanding of the market from various aspects before operating, establish a clear and accurate goal, position themselves in the market, and imagine how to best position the market to generate positive results. chain economic benefits. Of course, market positioning cannot be completed overnight. It requires a comprehensive and in-depth investigation and understanding of the market, and then detailed and thorough analysis and judgment to finally make the correct market positioning.

2. Beware of fallacies in business management

The reason why many self-made operators can eventually achieve success is that although there are many factors for success, the most important thing is that they In the process of operation, they pay great attention to the operation method and are good at management. In fact, many beauty salons have many mistakes in their operation and management. Among them, some of them come from external colleagues of the beauty salon...gt;gt;

Question 3: How are the beauticians doing? Effective communication and response methods with customers:

1. Rational type - dispelling doubts

Rational customers are generally calm-minded, calm in situations, rigorous in thinking, and rarely affected by the external environment. . When choosing products, you will not be affected by advertising, trademarks, or fancy packaging, but choose products based on your own skin characteristics. He knows his own physical condition very well and never makes hasty decisions. He likes to listen to the beautician's opinions but has many doubts and does not believe them. In the end, he hesitates and gives up the deal.

The most fatal weakness of this kind of customer is doubt, and the beautician can seize this weakness to lobby. If the other party focuses on the ingredients and efficacy of the product, the beautician should make a fair comparison and analysis of the product. If the other party emphasizes the value of the product, the beautician should fully demonstrate the use value of the product. Beauticians should not be too enthusiastic, as this may cause dissatisfaction and disgust among customers.

2. Habitual type - providing personalized services

Habitual customers are often willing to purchase one or several beauty products that they use frequently and are less affected by advertising. At the same time, because this type of customer is relatively familiar with the product they are buying, they generally do not choose carefully when purchasing and act quickly.

For this kind of customers, we cannot neglect or neglect them just because they are regular customers. Beauticians must extend their value-added services, deliver and provide a complete series of personalized services, and strive to attract and attract more customers as much as possible. Habitually each household.

3. Picky type - don’t argue

Picky customers can be said to be the most troublesome. This kind of people will pay attention to everything from the ingredients and packaging of the product to the matching of gifts. Finding fault makes it seem like you are confronting the principal of an elementary school.

Never argue and point out unreasonable points. If you point out the mistakes, you will win in theory, but it will be difficult to close a deal.

4. Impulsive type - taking advantage of the situation

Impulsive customers are not controlled by reason when buying products and like to shop based on their feelings. Without thinking carefully about what you need in advance, you are easily influenced by advertising, trademarks and even packaging. Most of these people start from their own personal interests and do not care about product performance and actual effects.

When facing such customers, beauticians cannot urge them to close the deal just because of the customer's impulse. They should make the best of the situation from the perspective of professional ethics and try to introduce the characteristics of the product in detail so that the customer can feel that they are doing it for them. Think about the other party and facilitate the transaction.

5. Irritable type - aggressive method

This type of customer is unreasonable, arrogant and unsociable, subjective and stubborn, relatively emotional, but still relatively simple in nature.

When responding, you should use more polite words to introduce and ask them. If they still refuse coldly and meanly, when you get excited, you can immediately use provocation to make the other party want to defend themselves and prove that they are. What kind of person. Once the motivating method is successful, you can sell according to the situation, which sometimes makes it easier to close the deal.

If beauticians want to overcome communication barriers with customers, complete product promotions, and achieve perfect services, they must start from every detail. They must have confidence in themselves and their customers. We must unswervingly believe that all customers have purchasing needs and sincerity. As long as we do all the work with the greatest enthusiasm and the best service, we can gain the recognition of customers.

Question 4: How should beauticians talk to customers? Beauticians, manicurists, and hairdressers all have one thing in common: they love chatting with customers! Yes, many beauticians will chat with customers and then promote their store's products based on the topic. Of course it would be best if you meet a customer who likes to chat, but if you meet a customer who doesn't like to talk, you can only hold your breath. If you want to be a popular beautician, you must first know what topics your customers like to talk about!

1. Auntie Aila’s homely activities

Many middle-aged customers like to go to beauty salons to chat. Most of these customers have good financial strength, and most of their children are already working and married. Talking about health care and beauty has become a special way for them to enjoy their retirement life. Therefore, these aunties and aunties like to have sex with beauticians or friends in the same industry during beauty treatments.

2. White-collar OLs don’t like to talk about work

White-collar OLs are a large consumer group of beauty salons. Women in the workplace are already busy enough at work, and they want to relax when they come to the beauty salon. , so they don’t want to talk about work, and are more willing to talk about women’s fashion, beauty and skin care, emotional gossip and other topics.

"Like" topics in beauty salons

1. Gossip, current news

Entertainment gossip, current news, food, and even TV series, these trivial Everything can be discussed. Being idle while doing beauty treatments is also idle. In addition to sleeping, customers are also willing to find some topics to kill time.

2. Home maintenance methods

If you want to be beautiful, relying solely on instruments or beauticians *** will definitely not achieve the best results. If the beautician can give some inexpensive tips on home maintenance and beauty, customers will readily accept it.

3. Children and questions

Female customers who already have children are generally willing to talk to beauticians about their babies. However, many beauticians are just young girls born in the 1990s and can only scratch the surface of this topic. Older beauticians often regard young beauticians as their juniors. When beauticians encounter confusion, they are happy to help answer questions.

“Blocked” topics in beauty salons

1. Cosmetics

“My cosmetics are imported, developed by myself, and unique in the market. "The beautician started selling cosmetics or annual passes while talking. This is how most people feel about chatting in a beauty salon.

2. Call me "Sister" when you meet

As soon as you walk in, you will be called "Sister", no matter how old you are. The last thing a woman wants is to reveal her age, so if the beautician calls her "sister" every time, she may step on a "landmine".

3. Personal privacy

Some beauticians are very curious about their customers’ occupation, income and other privacy, which makes customers very disgusted.

Emotional and private topics can be discussed, but the customer must open the conversation first.

4. Disadvantages of other beauty salons

While praising your own equipment and cosmetics, do not forget to comment on other beauty salons. This kind of competition will make customers have negative opinions about this beauty salon. The favorability is greatly reduced.

I summarize:

Communicate happily with customers, make them feel relaxed and comfortable, and the beauty effect will be doubled with half the effort. From the perspective of a beauty merchant, once the relationship is in place, customers will be more receptive to the products and services of the beauty institution, and applying for cards, doing projects, and buying products will be a matter of course.

Chatting happily with customers is a technical job. "Becoming an excellent beautician is not easy... Some customers want to go to a beauty salon to rest their body and mind and do not want to be disturbed during care; some customers want to communicate with beauticians or consultants about topics of interest, and some want to gain A high degree of respect... This requires beauticians or consultants not only to have professional knowledge and skills, but also to have certain psychological counseling and social skills," wrote an internal publication of a well-known beauty salon.

Question 5: How can I communicate with customers as a novice beautician? I don’t need to be too deliberate. Treat customers as your friends, give your professional opinions appropriately, and speak more professional knowledge to customers. Quickly trust you, and at the same time, you can care about the customer's emotional life, etc.

Question 6: Are there any novels about how beauticians communicate with customers? Novel but no! There are many books like this! Taobao, bookstores, and libraries have everything you need!

Question 7: What difficult problems will beauticians encounter when talking with customers? Communication between beauticians and customers is a major problem in the management of beauty salons. Communication is actually the beginning of a harmonious relationship, and Good communication with customers is critical to providing effective consultation. Without good communication skills, the beautician may never get the opportunity to apply her knowledge and talents to provide services to customers.

Conversation is our routine behavior, but not all conversations are successful communications. Good communication skills can help beauticians go beyond beauty topics and extend to expressing care and understanding the psychological and physiological conditions of customers. level, thereby establishing a good and harmonious relationship between stores and customers. The following introduces effective communication methods to provide a structure for beauticians to adapt to the specific environment and needs of the beauty salon, create more effective communication skills, improve harmonious relationships with customers, and create good results.

One-Smile Service

Smile is the most universal language in the world. Get close to people with a smile. Even if the other person is emotionally unstable, they will appear cheerful because of your smile. So-called This is the principle of "stretch out your hand but don't hit the smiling person". But if you force some smiles, this smile will annoy the guests, so the smile must be sincere and come from the heart.

2. Self-introduction that gives people a favorable impression

Eighty percent of the success of sales depends on self-introduction. This shows its importance. A good and appropriate self-introduction is not only It can eliminate the embarrassment of being mistaken for an assistant. You can also get the customer's special attention by providing help or explaining the purpose of your conversation, and it can show that you care about him.

3. Be good at using listening and questioning

"A person who can talk must also be a good listener." This does not mean that a person who can talk is good at listening to others. A good listener must also be a good listener. A listener is a person who knows how to speak. God gives people one mouth, but a pair of ears. This tells us that listening is more important than speaking. If you rashly provide opinions before discovering what is most important to customers, your Opinions will go in one ear and out the other. Therefore, only after you fully understand the needs of your customers can the advice you provide be considered priceless. Being good at asking questions is also an important communication skill. For example, when asking customers about their use of cosmetics, if you ask "What cosmetics have you tried in the past?" the answer you will get will be the same as "Have you ever tried this kind of skin care product?" "The answer is completely different.

The former is an open-ended question that allows the customer to explain what is important to them. The beautician can then get specific feedback from the customer about your understanding and advice. And make customers feel valued. If your customers feel that you have them at heart, they will listen to your advice.

Four words with emotion convey a message of trust and affirmation

Flashing with emotion is an important feature that beauty professionals should have. If you expect your words to bring significant The significance of this is to first develop a trusting relationship with the customer, and secondly to absolutely avoid sharing with other customers information about any specific customer's skin care, which means that the beautician must develop a habit of keeping the customer's personal information confidential. You must have good habits and show a positive attitude towards the products and services you provide, making your professionalism more convincing and increasing customers' trust in beauticians.

5. Concise language

Beauticians should try to use simple and clear words to explain complex beauty information and avoid using unfamiliar beauty terms.

Six tricks to memorize the customer’s name

Trying to memorize the customer’s name is the most powerful way to establish a harmonious relationship. When the customer comes for the second time, the beautician can say hello and call him. Saying the customer's name will make the customer feel cared for and valued, and invisibly bring the relationship closer to the customer.

Seven customer follow-up services

Providing customer follow-up services is a task that beauticians cannot neglect. Due to the fierce market competition, stores should change from reactive to proactive and actively develop While increasing customer base, efforts will be made to consolidate the existing customer base.

Question 8: As a beautician, what should I do if I don’t know how to communicate with customers? First, praise her and chat about homely things. The main thing is to praise the customer and feel very close to him