There are 7 plans for the Lantern Festival activities of our bank.

Activities appear in front of us unconsciously, so we should not forget to make a suitable activity plan in advance. The activity plan can help the activity to end smoothly. Although it will be a headache, I still have to write the activity plan well! What do you think of this activity plan? The following is the "Complete Collection of Bank Lantern Festival Activities" carefully arranged by me. Welcome your tasting!

Bank Lantern Festival activities (1) I. Purpose of the activities

During the Lantern Festival, in order to create a good environment for using cards, improve cardholders' awareness of using cards, cultivate citizens' habits of using cards, and let more citizens enjoy the convenience brought by the new settlement tool of bank cards and facilitate people's lives.

Second, the activity time

_ _ _ _ 2022-_ _ _ 2022.

Third, the organization of activities.

The organizer of this activity _ _ City Bank Card Work Leading Group Office, _ _ Rural Cooperative Bank, _ _ Sub-branch, _ _ Sub-branch, _ _ Sub-branch, _ _ Bank, _ _ (co-organizer) and _ _ Company provided technical support.

Fourth, publicize the theme.

UnionPay card is a safe, healthy and fashionable choice.

Verb (abbreviation of verb) activity rules

From _ _ _ _ _ _ 2022 to _ _ _ _ _ _ _ _ 2022, any cardholder who uses the UnionPay standard card with the card number "_" to spend more than _ _ yuan (single transaction) in the _ _ _ _ area will have the opportunity to win prizes. The awards are as follows:

Grand prize 1, one-day tour (equivalent to bonus _ _ yuan).

First prize _ _ _ _, each with an equivalent bonus of _ _ yuan.

Second prize _ _ _, each with an equivalent bonus of _ _ yuan.

Third prize _ _, each prize is equivalent to _ _ yuan.

Redemption method: the cardholder will receive the online lottery prize at the Bank Card Management Office (in the bank) on the day of the month with the signing form marked "Awarding the prize for bank card activities", and consult the telephone number. The redemption date is _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

A Complete Collection of our Lantern Festival Activities (Part II) I. General Theme of the Activities

"_ Line card Lantern Festival presents a good gift,' Jin' is happy to come to you!" .

Second, the types of cards participating in the activities

_ _ series credit cards, _ _ series credit cards.

Third, the activity time

_ _ _ _-_ _ _ _.

Four. Activity content

(1) A gift-"Shopping Lottery in Shopping Mall and Supermarket".

During the activity, you can participate in the lottery of shopping malls and supermarkets if you spend a certain amount in the designated shopping malls and supermarkets.

_ _ store standard: if you spend RMB _ _ on the same day, you can participate in the store lottery, and 5 lucky customers will be drawn, each of whom will be rewarded with a shopping voucher of RMB _ _.

_ _ Supermarket Standard: You can participate in the lucky draw if you spend over _ _ yuan on a single transaction, and each supermarket will draw _ _ lucky customers, each of whom will be rewarded with supermarket coupons worth _ _ yuan.

(2) Double gifts-swipe the card to win the "gold" activity.

If you spend over _ _ yuan during the activity, you can participate in the lucky draw to win "gold" (real estate, automobile, wholesale, medical education, charity and government service transactions will not participate in this activity), and the lucky draw will be held according to the card issuing place. _ _ Awards are set as follows:

Grand prize 1 a gold bar.

In order to actively respond to the requirements of the branch, the Bank held lantern riddles, and the activity plan is as follows:

I. Theme of the event:

Solve riddles on lanterns and celebrate the Lantern Festival.

Second, the activity time:

February 19, xx (15th day of the first lunar month)

Three. Location:

Xx branch

Fourth, activity preparation:

1. Customer's notice: Before February 18, the surrounding residents came to attend by folding sheets and posters. For customers who have collected information, they can call individuals.

2. Material preparation: folding pages and posters, customer information registration forms, riddles, small gifts, blank notes, and gift receipt forms for awarding prizes.

Banner content: xx Bank's 20xx Lantern Festival-customer feedback activities.

3. Site layout: Lantern Festival lanterns will be hung on the morning of February 18; Hang riddles on it; Play festival music to render the atmosphere during the event.

Verb (abbreviation of verb) activity rules:

1, guessing activities must be done on the spot, and riddles must not be taken away.

2. There are ***20 riddles in each outlet, and blank notes are distributed on site. After the riddle is displayed, participants will receive a note, write down their names and answers, and our staff will check the answers and distribute prizes accordingly.

3. Award setting:

Comfort Award: Less than 5 correct answers, one black pen.

Third prize: 6- 10 correct answer, and a package of glutinous rice balls.

Second prize: 10- 15 correct answer, one cup.

First prize: 15-20 correct answer, a bottle of Xiyoumi germ oil, prize exchange, and the activity is over.

note:

1, publicity method: folding into the unit, posters and banners into the community.

2. Customer invitation: The telephone invitation notice will be issued on February 18.

3. Material preparation: 20 Lantern Festival lanterns, audio and publicity leaflets 100, banners 1, 30 pieces of white paper, 20 cups, 5 bottles of germ oil, dumplings 10 package and 5 pens.

4. Marketing link: All our customers can participate, or customers with new deposits of more than 5,000 yuan.

5, key marketing products: deposit points for gifts, you can also participate in lantern riddles.

A Complete Collection of Lantern Festival Activities of our Bank (Chapter IV) I. Theme:

"Lantern Festival Marketing"

The theme of this activity is "Lantern Festival Marketing", which aims to express our sincere desire to share the fruits of hard work and create a better future with high school and mass customers, and to spread our business philosophy of customer-centered personal banking and striving to achieve "win-win" between banks and customers. On this basis, banks can refine the main "selling points" of activities into sub-topics according to the characteristics of their own activities.

Second, the activity time:

20xx February14-February 20th.

Third, the purpose of the activity:

Focusing on the Spring Festival and Lantern Festival, focusing on individual high-end customers and cardholders, focusing on consolidating and developing customers, promoting the use of savings cards, and improving the handling fee of Express Huitong, we will focus on expanding the shopping, tourism, catering and entertainment markets and related markets, while expanding product coverage, promoting the multi-frequency and multi-variety use of customers, and promoting the all-round development of personal banking business; At the same time, through the "Lantern Festival Marketing" activities, we will establish our brand social image, enhance customers' knowledge and feelings about our three-level personal financial services (VIP services, community services and self-service), improve the distribution efficiency of electronic channels, and effectively improve business performance.

Four. Activity content

Activities mainly include the following contents:

(A) "Happy Lantern Festival marketing products to promotional gifts.

In order to encourage cardholders to spend by credit card and pay without paper, promote the rapid growth of various business volumes of bank cards and self-service devices, maintain and enhance the competitive advantage of Express Huitong business, and promote the sustained and rapid development of remittance business, the following preferential promotions and gifts are specially carried out:

1. "Lantern Festival marketing. Self-help gift delivery "

(1) During the activity, customers who pay twice on the self-service equipment in the province with our savings card can exchange the payment voucher and deposit and withdrawal voucher for a gift worth 200 yuan at their local business outlets. First come, first served, until it is delivered. The voucher must be the payment voucher of the same savings card. After the gift exchange, we will take back the payment voucher.

(2) Customers who sign the payment agreement during the activity can get a gift worth 200 yuan. Send it after signing the contract, one for each household, first come, first served, until it is delivered.

The event gifts are purchased by the bank itself.

2. "Lantern Festival marketing. Kaqing Double Festival "

(1) During the activity, the annual fee of the current year is exempted when applying for the card.

(2) If the credit card consumption reaches a certain standard, you can use the POS documents and bank cards of consumer transactions to collect the gifts of the corresponding standard at the designated place of the local CCB until the consumption is finished.

Spend more than 1000 yuan (inclusive) and give gifts with a value of 100 yuan;

Spending more than 5,000 yuan (inclusive) by credit card, giving away the value of 150 yuan gift;

Credit card spending 10000 yuan (inclusive) or more, giving gifts of 200 yuan value;

Spend more than 20,000 yuan (inclusive) by swiping the card, and give gifts worth 300 yuan;

Gifts should fully cater to customers' psychology of holiday leisure shopping. Suggestions for spending less than 5,000 yuan by credit card include zoo tickets, park tickets, and packages of fast food restaurants with elegant dining environment such as McDonald's around shopping malls. These are all set by the bank itself.

Banks should actively screen 3-4 special merchants with large consumption transactions, such as large shopping malls, high-end hotels and restaurants, according to local actual conditions, and take the form of on-site gifts to customers whose consumption reaches the standard that day to enhance the sensational effect of the event.

Since the activity lasts for more than one month, banks should arrange the rhythm of gift delivery reasonably and determine the number of gifts delivered at all levels every day, and the gifts will be delivered on the same day; At the same time, banks should actively give gifts to customers with different cards.

3. "Lantern Festival marketing. Express Huitong offers a big release. "

During the activity, the remittance fee for express Huitong was reduced by 20%.

(2) "Lantern Festival marketing. Happy delivery products "outlets, to carry out silver-haired products display and quality service activities.

Carry out "Lantern Festival marketing" with business outlets as the unit. Happy delivery "quality service and silver product display activities. These activities mainly include:

1. Hang publicity banners at business outlets, and post and place marketing activity posters and activity leaflets of provincial branches (issued recently) to attract customers' attention with novel and rich visual appeal.

2. Tellers in outlets wear work badges uniformly, which increases the affinity of employees and highlights the warm and cordial service image of our employees.

3. During the activity, outlets should set up special publicity information desk and be equipped with storage guide, strengthen dynamic publicity, guide customers to handle ordinary deposit and withdrawal and payment business through self-service channels provided by banks, and actively do related exchange work.

4. Actively carry out high-quality service of outlets, improve the service quality of counters of express Huitong and other businesses, strengthen the communication between counter personnel and customers, and effectively enhance the service image of outlets.

5. Do a good job in providing customers with green channel services, provide preferential services to customers in strict accordance with relevant requirements, and create a good holiday service environment for customers.

(3) "Lantern Festival marketing, happy to send products" community activities.

1. Expand the penetration of community marketing, close community relations, and steadily promote community marketing as planned.

Seize the favorable opportunity of the Lantern Festival, carry out the community marketing activities of "Lantern Festival Marketing, Happy Delivery of Products", and steadily promote the second phase of community marketing. Through the close combination of excellent service, outdoor exhibition, community finance class and community publicity of marketing team, the image of community service will be established in an all-round way, the connection between community financial service outlets and target communities will be strengthened, the feelings between outlets and community customers will be brought closer, and community marketing will be steadily promoted.

2. Determine the target customers of the community, actively expand the relevant business volume in combination with the promotion content of the activity, and effectively improve the business performance of community marketing.

(1) Actively expand express Huitong business.

At the peak of students' enrollment or freshmen's registration, banks can carry out marketing activities to enjoy remittance concessions with student ID cards or admission notices, attract student customer groups, and expand educational community market business; For people with high remittance frequency in cities, such as business people and migrant workers in commercial communities, actively carry out community marketing activities to improve the effectiveness of marketing activities; For large remittance companies with potential and national and trans-regional enterprises with demand for paying wages in different places, banks can conduct one-to-one marketing through public-private linkage, and strive for batch remittance services such as paying wages in different places.

(2) Effectively promote personal savings deposit business.

The target communities of personal deposits should be determined as commercial communities such as campus communities and wholesale markets, so as to effectively grasp the seasonal characteristics of students' tuition fees and frequent business contacts and vigorously absorb savings deposits. Seize the business opportunity when the stock market is closed for the Lantern Festival, and focus on marketing "personal notice deposits", seize the opportunity of freshmen to enter school, and focus on marketing "educational savings deposits". In marketing propaganda, we should pay attention to the innovative advantages of our notice deposit assistant and education deposit only twice. During the Lantern Festival, banks should make good arrangements. During the activity, banks should arrange special personnel to be on duty to properly handle customer complaints or meet customers' special needs.

(3) Effectively develop personal car loan business and various personal consumer credit businesses.

During the activity, banks should strengthen the publicity and marketing of automobile consumption credit and personal consumption credit business of our bank in commercial communities such as automobile distribution market, home appliance wholesale market and house decoration market. Strengthen the marketing of high-end customers and promote the cooperation of car purchase service for group customers; At the same time, we will strengthen communication and cooperation with PICC P&C company and automobile dealers, increase the expansion of the group's customer resources, and promote the steady growth of personal automobile loan business.

During the activity, banks should speed up the efficiency of business acceptance and approval, and strive to provide convenient and efficient services to customers on the basis of standardized operation.

(3) "Lantern Festival marketing. Happy delivery "activity.

Taking this activity as the breakthrough point, through the establishment of the customer return visit system, we can understand the customer's holiday needs, make full use of the service functions of the cooperative units, and provide customers with all-round VIP value-added services; At the same time, seize the favorable opportunity that high-end customers have leisure to consider personal or family financial planning during the Lantern Festival, and introduce personal financial services to high-end customers to further enhance the attractiveness of Ledangjia financial services. The main contents are:

During the 1. activities, banks will send holiday cards made by provincial branches to customers by letter or manual delivery, and prepare a certain amount of gifts at the same time. Gift bags are uniformly produced and distributed by provincial branches, and gifts are provided by banks.

2. Cooperate with local high-end cooperative institutions in catering, entertainment and other industries to provide discounts for customers who hold my card during the event; Joint airports, stations and other transportation departments provide VIP services to customers.

3. During the Lantern Festival, customers go out more, and banks should ensure the normal operation of wealth management centers, wealth management counters and customer-specific windows; At the same time, organize business outlets, personal loan centers and other operating institutions to effectively implement customer green channel services and various preferential services to create a good holiday service environment for customers; In addition, we should cooperate closely and strictly implement the standard of "roaming service" to ensure that V customers of the head office can get special services all over the country and honor brand promise. This is the music owner.

Verb (abbreviation for verb) activity target

Through this series of activities, our personal banking business strives to achieve the following objectives in June+10, 5438:

1. The number of new customers exceeded the best level in the same period in history, the customer structure was improved and the quality was further improved;

2. The social popularity and utilization rate of the card have been further improved. Compared with the same period last year and this year's 65438+ 10, the credit card consumption transaction volume increased significantly this month, and the proportion of peers increased on the basis of 65438+ 10;

3. The competitive advantage of Express Huitong has been consolidated and improved, which has promoted the sustained and rapid development of the business, and the fee income has increased to the best level in the same period in history;

4. Agency business transactions such as self-service equipment deposit and withdrawal increased by 10+0% compared with10.

5. Successfully complete various business indicators.

Bank Lantern Festival activity plan (Chapter 5) Marketing theme: Send "Jinbao" during the Lantern Festival.

Marketing time: 20 _ _ _ _ _ _ _.

Marketing idea: During the Lantern Festival, _ _ Sub-branch will deploy elite forces to enter the commercial community and carry out "street sweeping" marketing activities for retail business. In the "street sweeping" marketing activities, our sub-branch will adopt a "one-point-one strategy" marketing method according to the economic environment around different outlets to determine the marketing focus, mainly targeting the following four business districts.

First, for business outlets located in multiple government departments and adjacent to the economic business circle, we will focus on promoting small shop loans, installing POS machines, handling platinum cards, and opening settlement accounts for marketing shops;

Second, for the business outlets located in high-end residential areas, actively introduce the advantages of ABC's comprehensive business system, such as the province's universal deposit and withdrawal, many outlets, no handling fee for settlement, etc., absorb deposits from residents and merchants, focus on marketing and wealth management products, install POS machines, and publicize commercial housing mortgage loans;

Third, for newly opened or geographically relatively off-site outlets, select excellent employees to form a marketing team, actively carry out comprehensive visits, send leaflets to merchants and enterprises, and make self-made market surveys, so as to constantly understand the needs of surrounding customers while promoting, and lay a good foundation for the next marketing work;

Fourth, for the surrounding large-scale catering outlets, we will focus on marketing payroll services to catering enterprises with more employees, and increase the number of bank card issuance and expand market share while realizing intermediary business income.

In order to achieve good marketing results, the Bank applied to the county bank to provide the following two kinds of help:

1. Yuanxiao _ _ package.

2. Marketing cars.

A Complete Collection of our Lantern Festival Activities (Chapter VI) I. Theme of the Activities

Solve riddles on lanterns and celebrate the Lantern Festival.

Second, the activity time

20xx February 17 (15th day of the first lunar month) at 6 pm.

Third, the venue.

Meeting room in xx Hall on the first floor.

Fourth, activity preparation

Before 1 and x, the human resources department of xx Bank was responsible for collecting all kinds of riddles and preparing small gifts for rewarding employees.

2. On-site layout: On the morning of a certain day in X month, the xx department assisted the Human Resources Department to hang Lantern Festival; Before leaving work in the afternoon, draw a red ribbon around the conference room and hang riddles on it; Play festival music to render the atmosphere during the event.

3. On the evening of X day, the human resources department is responsible for organizing guessing activities, including personnel notification, answer checking, prize distribution, publicity shooting, etc. The Security Section is responsible for maintaining order during the event.

Verb (abbreviation of verb) activity rules

1, guessing activities must be on-site guessing, and riddles must not be taken away.

2. When visiting solve riddles on the lanterns, everyone from solve riddles on the lanterns must first check the answers at the designated exchange office. After confirmation, the inspector will write down the riddle and submit it to the communication office. Quizzers will register and fill in the puzzle, answer, name, department or workshop before receiving the prize.

3. Guess a riddle and change the prize. In order to let more employees participate in the activity, each person is limited to one guess.

4, riddle ***200:

Check the answers to riddle No.65438 +0-60 on the first exchange table, riddle No.665438 +0- 120 on the second exchange table and riddle No.65438 +02 1-200 on the third exchange table.

5. Award setting:

* * * Set 200 prizes, guess a riddle correctly and exchange it for a prize. After the exchange of prizes, the activity is over.

Matters needing attention in intransitive verb activities

1, guess in an orderly way and don't speak loudly.

2. After guessing the answer, employees only need to remember the title of the riddle and check the answer at the designated redemption office. They can't solve the mystery.

3. The answers should be arranged in order, and violators will be disqualified from guessing correctly.

A Complete Collection of Lantern Festival Activities of our bank (Chapter VII) I. General theme of the activities

"_ Line card Lantern Festival presents a good gift,' Jin' is happy to come to you!"

Second, the types of cards participating in the activities

_ _ series credit cards, _ _ series credit cards

Third, the activity time

65438 February 2004 to 65438 February 2009

Four. Activity content

(1) Gift-"Shopping Lottery in Shopping Mall and Supermarket"

During the activity, you can participate in the lottery of shopping malls and supermarkets if you spend a certain amount in the designated shopping malls and supermarkets.

_ _ Shopping mall standard: You can participate in the shopping mall lottery when you spend a single sum of money in 500 yuan on that day. Five lucky customers will be selected from the activity, and each person will be rewarded with a shopping voucher in 500 yuan Shopping Mall.

_ _ Supermarket Standard: You can participate in the lucky draw when you spend a single sum of money in 99 yuan. Each supermarket will draw 50 lucky customers, and each will be rewarded with a supermarket coupon with a value of 100 yuan.

(2) Double gifts-swipe the card to win the "gold" activity.

During the activity, if you spend over 3,000 yuan, you can participate in the lucky draw to win "gold" (real estate, automobile, wholesale, medical education, charity and government service transactions do not participate in this activity), and the lucky draw will be held according to the card issuing location. _ _ Awards are set as follows:

Grand prize: 1 winner: 10g gold bar.