Real estate activity planning

Real estate activity planning 1 I. Activity background

"May 1 Golden Week" has always been an important sales season for businesses, especially household appliances such as refrigerators and air conditioners, which are in great demand in summer and are also a prosperous place in the property market. In order to seize the opportunity of May Day sales, it is suggested to carry out May Day promotion activities in conjunction with large-scale comprehensive home appliance dealers in the city (Tian Tianrun can also consider it). Integrate the two major fashion resources of home appliances and real estate, and promote the market awareness and sales of products of both parties with rich product coverage, greater advertising appeal and strong on-site power.

At the same time, compared with print advertisements, activities can enhance the market impression of products, enhance interaction with consumers, and better mobilize consumers' enthusiasm and desire to buy real estate. Joint campaign can not only reduce advertising investment, but also increase public attention to activities, which is a win-win move.

Second, the purpose of the activity

1, communicate with consumers at zero distance, and expand the market influence of their products;

2. Promote the sales of its products with preferential measures;

Third, the object of the activity

1, permanent residents in the activity area

2. Tourists

3. Their respective target consumer groups

Fourth, the activity time

April 28th and May 3rd (the time can be adjusted according to the activity effect and weather).

Verb (abbreviation for verb) activity place

Taking the areas with relatively concentrated population and certain purchasing power as the selection criteria, tentatively: Rirun,

Activity of intransitive verbs

1, song and dance performance

Step 2 ask and answer questions with prizes

Step 3 distribute leaflets

4. Property/product consultation

Seven. Promotion measures

Real estate promotion

1 and multi-storey apartment special room, first come first served.

2, multi-storey units during the purchase of non-special rooms, in addition to enjoy the preferential amount of two thousand, three thousand, given a designated air conditioner or refrigerator;

But no longer enjoy any discount.

3. Customers who buy stores during the event will be given designated air conditioners or refrigerators in addition to normal discounts; But no longer enjoy any discount.

Respondents who come to the activity site can get a gift umbrella.

5. Old customers who have purchased this project can get a gift from the sales department on May 1st. The gift is tentatively set as.

Eight. Activity process (one in the morning, one in the afternoon and two in turn)

1 and 9: 00 host's opening remarks.

2, 9: 05 program

3.9: 15 introduction of real estate projects/household appliances.

4, 9: 25 program

5, 9: 45 prize-winning question and answer

6. 10: 00 program

7. 10: 15 Distribute leaflets and consult.

Nine, the scene layout

1, 2 exhibition boards with specifications of 2.4* 1.2, and the iron frame can be folded by welding.

2. One in Yi Labao.

3. Audio A pair of wireless microphones

4.Arch 12 red carpet (one for each party)

5. 1-2 information desk and 6 chairs.

6. Several brochures and information kits

7.200 gift umbrellas

8. Several refrigerators and air conditioners (provided by dealers)

9. The publicity display boards of household appliances are made and arranged by the dealers.

10, 4 tents (provided by the dealer)

Advertisement

1. Active SMS: 50,000.

2, TV streaming media word 1 week

3. Pages of leaflets (produced and distributed separately)

4. Outdoor billboards (perennial effect)

XI: activity expenses

1. Active SMS: 50,000 messages *X yuan/message =X yuan (50% each).

2. TV stream words 1 week *X yuan/day =X yuan (50% each)

3. Actor's fee: about X yuan/day *X people *5 days =X yuan (dealer)

4. venue fee: x yuan/world * 5 days =X yuan (developer)

5. Arch approval: X yuan/day * 5 days =X yuan (dealer)

6. Ribbon: 4 pieces * 30 yuan/piece =X yuan (dealer)

7. Carpets and tablecloths: about X yuan (developer)

8. Exhibition board: X yuan/block * 2 blocks =X yuan (developer, including painting)

9. Car rental: 250 yuan * 5 days = 1250 yuan (50% each).

10, the outdoor advertising is about x yuan (developer)

1 1, other expenses * * * X yuan.

Real estate activity planning 2 1. Time: May Day.

2. Location: the location of the * * * * * sales center.

Personnel: staff, customers, etiquette, hosts, distinguished guests, etc.

Four. Invited VIPs: relevant leaders of the municipal government, leaders of the Municipal Construction Committee and the Municipal Real Estate Administration, and leaders of the Municipal Architectural Planning and Design Institute.

Verb (abbreviation of verb) to invite media: xx TV station, xx daily newspaper, xx news station, etc.

The predetermined goal of intransitive verbs: to communicate the opening ceremony information of * * * *, to show the strength of the enterprise, to expand the social popularity and reputation of * * * *, to reflect the bright future of * * *, to promote the sale of real estate, and to conduct corporate social public relations, to establish a positive and good social image of * * * Real Estate Development Co., Ltd. in xx area and to live in harmony with the local area.

Seven. Venue layout:

1, skirt building area: the skirt building area, that is, the ribbon-cutting area, is located in the south of the sales center. There is a vertical microphone in the middle of the podium for the host and guests to speak. The desktop is covered with a red carpet and the background wall is painted with the theme of "* * * * *".

2. Check-in desk: The guest check-in desk is located on the north side of the rostrum. There is a hostess at the sign-in desk. Sign-in desk set sign-in desk.

3. Gift distribution area: At that time, the table at the sign-in desk can also be used as a gift distribution desk.

4. VIP lounge: It can be placed in the sales center of * * * *, decorated with sofas, coffee table drinks, fruits and wet towels, and exquisite flower arrangements.

Eight. Highlights of the opening event:

1, indoor and outdoor performance

1) bunting (stripes)

2) Hanging on both sides of the road and lamp posts along the street outside the sales office gate to set off a warm sales atmosphere.

Bonsai flowers and plants

Every corner of the sales office hall is decorated separately, which increases the visual beauty, fresh air and friendly atmosphere.

3) Air arches and balloons

Large air arches, hot air balloons and road flags are arranged on the construction site and the main roads in the urban area to create a warm atmosphere for the start and opening of the project.

2. Live performances:

1) Military band: used to play inspiring music as the background music for the whole opening ceremony.

2) Waist drum team: A waist drum team consisting of 20 people will be arranged on site to welcome guests and send them off, adding festive atmosphere.

3) Lion Dance: The performance of lion dance interspersed in the ceremony indicates the bright development prospect of * * * *.

3. Coordination of opening promotion activities:

With the theme of "1000 yuan 10000 yuan, you can easily make a profit without buying a house", attracting customers to buy a house enthusiastically, forming a good public image of benefiting customers and selling well at the opening.

A copy of the activity is as follows:

In order to reward the first batch of customers, the developer specially spent 800,000 yuan to sell 100 VIP cards and give away 100 lottery cards for free on September 30th. The unified price of each VIP card is 1 1,000 yuan, and the face value of each card is 5,000 yuan, 7,000 yuan and 1 1,000 yuan respectively. When buying a house, the cardholder can use the same amount as the VIP card to deduct the house payment. The VIP card for house purchase is an bearer card and can be transferred freely.

Lottery card prizes are set to 5000 yuan 10, 20 yuan 3000, and 30 yuan 1000, all of which can offset the house payment. There are 20 brand rice cookers and 20 brand electric irons, and the winning rate is 100%. Lottery cards are given away free of charge according to the on-site queuing order. Until the end of the gift, the above reward activities will be notarized by xx Notary Office.

On-site queuing should be in order, in the direction of the designated starting and ending points, and accepted at 6: 00 am on September 30.

Our company will start sending "numbered access cards" at 8: 00 am on September 30th, 20xx.

After obtaining the "number access card", every ten people enter the marketing site in turn to register and pay by credit card.

The "VIP card for purchasing a house" is only valid when buying a house, and it must be presented together with the receipt for purchasing the card.

Activities: Participants must be China citizens, overseas Chinese, compatriots from Hong Kong, Macao and Taiwan, or foreign citizens who are over 18 years old, have full capacity for civil conduct, and hold valid identity certificates (each person is limited to get a card).

If the VIP card is sold, it will offset the purchase price; If you don't buy a house or exceed the time limit for buying a house, this card is invalid and cannot be exchanged. Can be freely transferred, and the transfer price is self-determined.

When buying a house, the VIP card will be used to deduct the same amount as the card, and each suite will be limited to one card.

This activity is invalid for group buying customers.

4. Preparation:

1) draft participants. Send invitations to leaders attending the meeting.

2) Prepare the invitation letter in advance and confirm receipt.

3) Get the weather information of the day from xx Meteorological Bureau five days in advance.

4) Implement the safety command within the jurisdiction and be responsible for the order work.

5) Carry out orders and be responsible for the order work six days in advance.

6) Make gifts and gift bags at the event site.

7) Balloons, stadiums and aerial arches shall be approved 8 days in advance.

5. Guest identification: After the guests arrive, the hostesses wear corsage for them. VIPs will be guided by the hostess or accompanied by company leaders to the VIP rest area.

6. Personnel arrangement:

1) There are preset 10 hostesses, 4 at the entrance, 2 at the check-in desk, and 4 hostesses in the conference area require dressing the.

2) 15 staff;

3) 30 company employees;

Nine, the ceremony process:

09: 00-09: 30 All staff members enter the site. Including the main person in charge of the company and the person in charge of the etiquette company, all kinds of staff and performers.

From 09: 30 to 09: 50, the guests entered the venue one after another. VIPs sign in at the sign-in desk and hand out gifts. Customers can go to the sales site for consultation and get promotional materials.

09: 50- 10: 00 The distinguished guests were introduced to the meeting by the hostess.

10: 00- 10: 08 The host introduced the distinguished guests at the beginning of the ceremony.

10: 08-10:13 general manager xxx gave a welcome speech.

10:13-10: 25 lion dance performance.

10: 25- 10: 35 speeches by government leaders and investor representatives.

10: 35- 10: 50 The host invited government leaders, company leaders, relevant leaders of the Construction Committee and Housing Management Bureau to cut the ribbon for the opening of * * * * * * *, and auspicious fireworks and salutes were raised and released at the same time, which culminated in the ceremony.

10: 50-11:00, the host announced the end of the ceremony, and the guests rushed to the luncheon.

1 1: 00 The customer signed the contract and the opening sales activity was officially launched.

X. Media:

1, newspaper advertisement

On the 27th, 28th and 30th, a full-page advertisement was published in the X edition of xx Daily to announce the opening of the business.

2. TV advertising

Xx TV recorded the opening ceremony video and made it into a VCD as the information for the opening ceremony activities. The news was produced by xx TV station, reporting the situation of the whole opening event site and further expanding the publicity.

Step 3 broadcast advertisements

Broadcast the opening information of * * * * two months before and after the opening.

4. Print advertising

Loushu and posters have been printed, and staff are sent to distribute and cut newspapers.

XI。 Advertising budget

1.XX Daily No.27, No.28, No.30 Full Edition xxxxx Yuan.

2. The TV station recorded the opening video and news report of xxxx yuan.

3. Broadcast advertising xxxx yuan

4, the opening ceremony venue outdoor advertising management office for examination and approval of xxx yuan.

5. The expenses of the etiquette company are RMB xxxx.

(Including stage, stereo, lion dance team, waist drum team, military band, hostess and host's remuneration)

6. Balloon (open space and urban main roads) xxxx yuan

7. Flower bonsai lease xxxx yuan

* * * XXXXXX RMB

Real estate activity planning the third Lantern Festival carnival, quiz to win a good gift! In order to welcome the "Lantern Festival" and thank the new and old owners, the XXXX project will hold a community entertainment activity of "Fuma Lantern Festival Courtesy Valentine's Day -XXXX Project Lantern Carnival" at the project sales center at XX. Crossword puzzles are colorful and challenging. There are also rich prizes waiting for you and your family at the scene!

Lantern Festival in China and Valentine's Day in the West meet unexpectedly. Let's join hands to spend a warm and romantic reunion festival!

Craft card copy Fuma Lantern Festival courtesy Valentine's Day

-XXXX Project Lantern Festival Carnival

front

Lantern Festival, quiz to win the gift!

hardworking

Happy Lantern Festival in solve riddles on the lanterns, solve riddles on the lanterns.

Traditional solve riddles on the lanterns.

In the traditional riddle area, each game participant can choose puzzles to guess and answer at will, and each participant finally chooses puzzles with clear answers to win prizes. Each player can only choose one puzzle, and if he answers it correctly, he can redeem the prize. Cheats: Find Du Niang if you have any questions!

Creative solutions to riddles on lanterns

In the creative lantern riddle area, the puzzles all come from the wisdom of employees in various departments, which is more difficult. Each game participant can choose a puzzle to guess and answer at will, and each participant finally chooses a puzzle with a definite answer to win a prize. Each participant can only choose one puzzle, and the correct answer can be redeemed for prizes.

Tips: Maybe a staff member standing next to you is the questioner!

Break through solving riddles in a limited time.

In the limited riddle area, the game participants guess as many riddles as possible within the specified three minutes, and finally redeem the corresponding prizes according to the number of correctly answered riddles.

Tips: Use your head and think hard! It is most reliable to rely on yourself!

Running for love on Valentine's Day

Twist silk

Participants in the game smashed as many pyramid cans as possible by throwing hydrangeas. Each participant had three chances to throw hydrangeas, and finally exchanged prizes according to the number of smashed cans.

ring

Participants in the game use traps to get cups on the ground, and each participant has three chances to ring the bell. After the game, they will exchange prizes according to the corresponding numbers in the cup.

Special statement: each game participant can only participate once in each game link and exchange prizes once. The developer has the final right to interpret this activity.

Participate in the project

Real estate activity planning 4 I. Activity background

"May 1 Golden Week" has always been an important sales season for businesses, especially household appliances such as refrigerators and air conditioners, which are in great demand in summer and are also a prosperous place in the property market. In order to seize the opportunity of May Day sales, it is suggested to carry out May Day promotion activities in conjunction with large-scale comprehensive home appliance dealers in the city (Tian Tianrun can also consider it). Integrate the two major fashion resources of home appliances and real estate, and promote the market awareness and sales of products of both parties with rich product coverage, greater advertising appeal and strong on-site power.

At the same time, compared with print advertisements, activities can enhance the market impression of products, enhance interaction with consumers, and better mobilize consumers' enthusiasm and desire to buy real estate. Joint campaign can not only reduce advertising investment, but also increase public attention to activities, which is a win-win move.

Second, the purpose of the activity

1, communicate with consumers at zero distance, and expand the market influence of their products;

Use preferential measures to promote the sales of their products.

Third, the object of the activity

1, permanent residents in the activity area

2. Tourists

3. Their respective target consumer groups

Fourth, the activity time

April 28th-May 3rd (the time can be adjusted according to the activity effect and weather).

Verb (abbreviation for verb) activity place

The selection criteria are areas with relatively concentrated population and certain purchasing power.

Activity of intransitive verbs

1, song and dance performance

Step 2 ask and answer questions with prizes

Step 3 distribute leaflets

4. Property/product consultation

Seven. Promotion measures

1 and multi-storey apartment special room, first come first served.

2, multi-storey units during the purchase of non-special rooms, in addition to enjoy the preferential amount of two thousand, three thousand, given a designated air conditioner or refrigerator; But no longer enjoy any discount.

3. Customers who buy stores during the event will be given designated air conditioners or refrigerators in addition to normal discounts; But no longer enjoy any discount.

Respondents who come to the activity site can get a gift umbrella.

5. Old customers who have purchased this project can get a gift from the sales department on May 1st. The gift is tentatively set as.

Eight. Activity process (one in the morning, one in the afternoon and two in turn)

1 and 9: 00 host's opening remarks.

2, 9: 05 program

3.9: 15 introduction of real estate projects/household appliances.

4, 9: 25 program

5, 9: 45 prize-winning question and answer

6. 10: 00 program

7. 10: 15 Distribute leaflets and consult.

Nine, the scene layout

1, 2 exhibition boards with specifications of 2.4* 1.2, and the iron frame can be folded by welding.

2. One in Yi Labao.

3. Audio A pair of wireless microphones

4. Arch 1-2 red carpets (one provided by both parties)

5. 1-2 information desk and 6 chairs.

6. Several brochures and information kits

7.200 gift umbrellas

8. Several refrigerators and air conditioners (provided by dealers)

9. The publicity display boards of household appliances are made and arranged by the dealers.

10, 4 tents (provided by the dealer)

Advertisement

1. Active SMS: 50,000.

2, TV streaming media word 1 week

3. Pages of leaflets (produced and distributed separately)

4. Outdoor billboards (perennial effect)

XI。 Activity cost

1. Active SMS: 50,000 *××× yuan/message = ××××× yuan (50% each).

2. TV stream words 1 week * * yuan/day = * * yuan (50% each)

3. Actor's expenses: about ×× yuan/day. Person *×× person *5 days = ×× yuan (dealer)

4. Site fee: ×× yuan/day. * 5 days = ×× yuan (developer)

5. Examination and approval of archway: XXX yuan/day * 5 days = XXX yuan (dealer)

6. Ribbon: 4 pieces * 30 yuan/piece = ×× yuan (dealer)

7. Carpets and tablecloths: about ×× yuan (developer)

8. Exhibition board: ×× yuan/block * 2 blocks =×× yuan (developer, including paintings)

9. Car rental: 250 yuan * 5 days = 1250 yuan (50% each).

10, the outdoor advertising is about XXX yuan (developer)

1 1, other expenses * * * RMB.