3 minutes to teach you to do a good job in user operation.

Everyone is a product manager. The community has launched a product manager training course and let the BAT product director take you to learn products! In this era, whoever owns users is king, and any company with enough users will have strong derivative ability. Penguin's buttoning game, as long as it is done, based on a huge user base, will still have a strong revenue ability even if it is not brilliant. Now users are the most important part of Internet products. Even if your product is cool and cool, it will be a battle without users. 1. User operations are mainly responsible for the content of 1. The common channels for the number of users are Android: mobile assistant, application market, mobile phone manufacturer's application store, operator's application store iOS:APPstore, synchronous push, 9 1 mobile assistant website station: Sky, Huajun, Fan Fei, Lvruan and other Wap stations: L Pickled Pepper, Skynet, Lexun, Yisou, etc. 2. The activities are interesting or meaningful and can catch most people (users). Benefits: improve product activity, drive functional module utilization, increase user viscosity, and wake up sleeping users. Disadvantages: disturbing users, users become numb to push messages. How to do it well? ① subdivide the objects pushed by messages, and don't push them by the whole amount at will; 2 respect users and let users choose whether to accept push; ③ Push the message back from the scene where the user receives the information; ④ Push the content that users are interested in; ⑤ Determine the frequency of message push according to the usage frequency of users; Establish a user growth system, and give users rewards or privileges after they grow up and are active for a period of time, so that users are cool, motivated or have a sense of belonging. 3. Keep improving products through user feedback, enhancing user experience, meeting user needs and making users convenient to use. For example, Apple's mobile phone is not to solve users' pain points, but to make users easy to use. After all, mobile phone manufacturers are everywhere, why choose you! 4. Manage users with different income levels. Unused users don't need policies. You don't need the strategy of paying users to become non-paying users. Give paying users services that other users cannot enjoy. Free VIP for users to experience. Second, establish a user system according to active points: establish new users, active users, silent users, lost users and returned users according to value points; Opinion leaders and general users are divided by income: paying users (big R and small R in the game) and free users. User classification: region, gender, occupation, income, behavior, culture, age, hobbies. Third, the user conversion mode is 65438+ open source, which reduces expenditure. Both open source and open source are aimed at attracting users ① Retained users = channel 1 (number of users * retention rate)+channel 2 (number of users * retention rate)+channel 3 (number of users * retention rate) ② Promoting channel conversion. Taking Xiaomi App Store as an example, the influencing factors are launch, boutique recommendation and special activities. Reducing expenses means reducing losses. ① Communicate product information in time, such as preferential activities. ② Quickly handle user suggestions. Establish a customer service team and provide necessary help, such as the intimate service of guiding core users in the use of new functions and the care of core users, such as advance notice of activities, priority experience of new functions, offline dinner, etc. 2. Improving user activity means constantly reminding users, which is the general process: 1. Construction channel: 1. Push and SMS reminder in the software to keep the channels open and avoid mistakes in use; The second is to establish a user growth system, the most common user membership system. ② Find the reason why users open it: Customize the pushed content according to users' usage habits to avoid harassing users. ③ Let users open it: seize opportunities, push key scenes and push through multiple channels to ensure the arrival rate. For example, we can have lunch at 12, and recommend new products from 10 to1to avoid disturbing users. ④ Activities: Do some interesting H5 activities, add relevant preferential information, and lure users with benefits. 3. Means of increasing income: ① Differentiated experience and value-added services (various members); 2 payment channels, multi-means and multi-level experience, such as weekly membership, monthly membership, quarterly membership, annual membership, life-long membership, etc. ; ③ Maintain the value, tap the deeper needs of users, and try to be nuanced; (4) Free trial, so that users can experience the benefits of value-added services. When users get used to it and enjoy value-added services, consumption will increase; Common games are sending a VIP to Japan to kick people, or sending equipment that can be used in a few unhealthy days, or some essential products to accelerate the upgrade. Let users feel that they can save time and effort and install X fourth. User maintenance is close to users, making users satisfied, caring for users and doing it with heart, which is what Yang Kun often said. 1. Conduct user survey anytime and anywhere. Through user research, we can understand and respect users' suggestions, understand and refine users' needs, let users participate in the design of products and operations, and reflect refined user needs in products. 2. Pay attention to the problems and suggestions fed back by users every day, deal with the problems collected from WeChat platform, Weibo, forums, post bars, QQ groups, WeChat groups and in-app feedback, provide timely help, and cultivate the emotion between products and users. It's best to answer at the first time. This is a very simple and not simple job. You should have your own professional customer service team to serve users who are willing to communicate with you. Only in this way can users become your core users. 3. Contact users, and dig out supernumerary personnel from active users who are willing to give feedback, promote products and respond to any activities at the first time. With the help of these users, build the APP content well; Before the new version goes online, let these users give priority to testing, collect feedback, improve in time and help product development. Care for users, get along with users, pay attention to every detail when doing content and everything, products will grow with users and bring unexpected benefits to the company. Reprinted: product series