How to send member marketing messages?

SMS is a channel to deliver value to customers. How to send it better?

Experience summary:

First, prepare carefully. Who should I give it to? What's his problem? What needs?

The second is to adjust the format. The first two lines focus on interest, the middle logic presents value, and the end introduces its own advantages and firm appointments;

Third, the content is clear. The first two lines of the content of SMS marketing directly say what benefits it can bring to the other party. The middle part refines the content, which can solve the following problems and bring the following values and benefits. The case of cooperative customers is as follows: 123, customers are not interested in your products, but only interested in their own problems and benefits;

Finally, we need you to insist on sending it to the target customers. Don't mess with your hair. You can't just advertise, it's too purposeful and easy to be excluded. For our active and old customers, we can send preferential promotions. For potential customers, we usually send greetings, product maintenance or deepen our impression with knowledge, and occasionally send major preferential activities.

To do SMS marketing, you have to understand the method and the rules behind it to stand out.