What is soft text promotion? How to promote soft writing

Soft text promotion; As the name implies, brand planners are responsible for writing "text advertisements" relative to hard advertisements.

Soft text is called soft text because it is a "soft" word, just like a needle hidden in cotton wool, closed but not exposed.

Classification of soft-text marketing: classification and promotion of soft-text from the presentation form, the main forms.

1, classified by presentation form: advertising page, special issue page and news page. Anything labeled as a news report is actually an advertisement.

2. Classification from the perspective of soft text marketing function.

Classification of soft text marketing

Elements of soft text marketing:

1, an attractive title.

2. Seize current events, hot events and popular words as topics.

3. The layout of the article is clear, the subtitle distribution is clever, and the key points are highlighted.

4. The advertising content is naturally integrated, so don't make users disgusted.

Elements of soft text marketing

Generally speaking, the effect of soft text promotion is divided into three realms:

First of all, the true colors are revealed.

Soft news mainly introduces the functions, effects and examples of products, with obvious advertising traces;

Second, the bait hides the hook.

Generally speaking, the soft articles of the forum will only attract the audience through events and stories at first, and then inadvertently insert product information to achieve the purpose of publicity. Ming people can see that there are traces of advertisements, but the audience will accept and even reprint the information.

Third, there is no trace of water.

Advertising information is hard to find, but advertising products appear in obvious places, and the audience not only accepts all the information of soft text, but also spreads it in a viral way, which is the highest realm.

Popularization effect of soft text