Viewing the development direction of convenient service system in urban residential areas

In order to strengthen the basic role of consumption in economic development, promote consumption upgrading and service consumption supply-side structural reform, better meet the people's growing demand for services and improve people's quality of life, in April of 20 18, the Ministry of Commerce issued the Guiding Opinions on Accelerating the Construction of Urban and Rural Convenience Consumer Service Centers (Business Service and Trade Letter [2018]158). We will promote the construction of a number of community convenience service centers and neighborhood life service gathering centers in major cities across the country, build a number of rural life comprehensive service centers in rural areas, and build an urban and rural convenience service system with complete functions, high quality and convenience, orderly management and efficient operation, which will basically meet the daily life service needs of urban and rural residents and greatly improve the quality of life. A new round of community convenience service promotion and construction has also been launched all over the country.

First, excellent building cases

1, Shanghai-gather high-quality services and create a new model of community service.

With the concept of "food market is the continuation of home", Shanghai Wan You Market has created a community service space integrating fireworks, human touch and good taste. Besides demonstrating the function of standardized vegetable market, Wan You market also provides an activity place for the surrounding residents, where people can not only buy food, but also eat authentic snacks, and interact, communicate and learn. The area of the community store requires 100-1000, the service radius is 0. 1km- 1km, and the service population is 0.2w-2w；; ; Standard store area requirements 1000 -3000, service radius 1km-3km, population 2w-5w.

Wan You market is characterized by three functions: fresh food market, convenient catering and neighborhood center. It strives to lead the life of the community people with a brand-new service model, become a "big family" outside the "small family" of the community, become a living room of the community and become a community service center with temperature.

In operation and management, we should first pay attention to modular development and provide practical service content according to different service radii, different target audiences and different forms of existence. Secondly, pay attention to integrated development, transform the traditional leasing mode into cooperative operation mode after professional positioning and combination in a single service format, and realize channel optimization through standardized commodity quality control system, management process, service requirements and screening mechanism. Third, pay attention to intelligent development, build a "universal" online platform for businesses to go online, and use the support of big data to accurately grasp customer needs and improve customer loyalty and user stickiness. Fourth, pay attention to innovation and development, graft the concept of community business operation to the "vegetable market operation system", unify management, break the traditional mode of two landlords, optimize the combination of joint ventures, incubation and other modes, and strive to create a win-win situation. On this basis, the online operation system of "Wan You Member" has been added to the Wan You market, which integrates the marketing system and flash mode into the marketing, and the "Wan You Market" into the marketing.

2. Lanzhou-standard features first, highlighting national flavor.

Lanzhou Nanguan ethnic flavor night market began trial operation in August 20 18. There are more than 50 shops along the street, with fixed stalls 180, dealing in famous snacks, drinks, fruits, local products and tourist souvenirs. At the same time, in accordance with the principle of "seven unification", the night market has transformed and improved its supporting facilities, and made every effort to create a convenient food consumption complex integrating food, folk culture display and leisure and entertainment. Among them, "seven unifications" refers to unified water supply and drainage, unified power supply, unified decoration, unified pavilions, unified clothing, unified garbage collection containers, and unified installation of lampblack purification facilities.

In terms of management and operation, Nanguan ethnic flavor night market project put forward the idea of night market transformation from 20 13. With the consent of the municipal and district governments, with the investment of the municipal and district governments and Gansu Miku National Trade and Culture Co., Ltd., with the architectural design style of the Ming and Qing Dynasties as the main content, the road pavement, underground pipe network, shop doorways, north and south archways and old building facades on the east and west sides of the old Jiuquan Road were completely transformed, covering an area of more than 50,000 square meters. The night market combines all kinds of surrounding business districts and local characteristics, combines the characteristic snack products bred from the rich geographical, historical and folk cultural resources in the northwest with the modern civilized management mode, integrates food, folk cultural display and leisure and entertainment, and strives to become a famous model of characteristic snack catering mode in Gansu Province and even abroad.

In terms of functional services, Nanguan ethnic flavor night market service center provides the most comprehensive and high-quality convenience information service for night market merchants and surrounding community owners through online and offline parallel development mode. Implement unified procurement, unified distribution and unified safety service standards, and provide convenience services covering all aspects of life such as rice, flour, grain, oil and fresh direct supply for merchants and surrounding residents. Create a "community service post station", enter each community in the form of unified trademark, unified doorway and unified decoration style, and adopt various business models to meet the convenience service needs of different communities in combination with the characteristics and actual situation of each community.

3, jurong city-Internet plus chain development, convenient for urban and rural residents.

Through the modes of "self-operation" and "joint venture", jurong city enterprises have opened more than 0/0 chain stores/kloc in jurong city, Xiashu Town, Jixiang Town, Tianwang Town and Gecun Town, integrated offline stores and online shopping malls, and built an "O2O" omni-channel direct trading platform for consumers and suppliers, becoming the first commercial retail open platform with deep integration of online and offline development in Jurong.

In terms of management, the company has set up a complex team which is deeply integrated by Beijing Beiquan and Jurong Convenience Supermarket Co., Ltd., with Chairman Huang Jinli as the leader of the leading group. Jurong city Convenience Supermarket Co., Ltd. is mainly responsible for store expansion, supply chain management and physical store operation, while Beijing United Times is mainly responsible for providing Internet technology, Internet talents, Internet marketing and the operation and maintenance of online shopping malls. According to the principle of "one community (about 100 square meter), one store and one partner", the company introduced the partner mechanism to stimulate the enthusiasm of employees. And implement the "four unifications" system of unified decoration, unified distribution, unified marketing and unified management; Partners contribute 40% (no more than 200,000 yuan), mainly responsible for operation and management. At the end of the year, the company will assess the performance of the store, with partners sharing 60% of the store profits and the company sharing 40%.

In terms of sales, jurong city gives full play to the advantages of small and medium-sized retail enterprises and strengthens cash procurement. For general commodities, the company adopts a "one-stop" procurement method to strengthen direct mining and joint mining. For specialty goods, the company adopts the way of ordering by manufacturers, exclusive agency and product underwriting. For seasonal commodities, the company has long-term cooperation with farmers in the form of "package base" and "package hill". For high-frequency sub-commodities, the company relies on the national procurement alliance to cooperate with other small and medium-sized retail enterprises in the region to reduce costs and grow together.

Second, the main development trends

After exploring the development of cities all over the country in recent years, the urban convenience service system has been continuously optimized and improved, and rich development experience and ideas have been accumulated, showing the following development trends:

1, combining online and offline services.

Online shopping has become a part of people's daily life. Customers can save shopping time, enjoy discounts on the platform, and get home delivery service at the same shopping price, which greatly improves the convenience of shopping. At the same time, the development of online shopping has also promoted the continuous optimization and innovation of offline shopping. With the continuous escalation of customer experience and online shopping defects, offline shopping is still an indispensable part of the convenience service system. In the future, the combination of online and offline services will be an inevitable development trend.

2. Integrated, standardized, modular and intelligent development.

Integrated development meets residents' one-stop shopping needs, and at the same time facilitates unified management of merchants and improves channel efficiency; Standardized and modular development means that after finding a more mature business combination, ratio and management service model, the relatively fixed combination model and management model can be replicated and promoted in the whole region, which is also convenient for later management and unified transformation and upgrading; Intelligent development can not only provide customers with more convenient services, but also timely reflect market trends, guide businesses to make corresponding adjustments to future development plans, and improve market efficiency. Integration, standardization and modular development will be the main principles to be grasped in the construction of community convenience service system in the future.

3. Construct a 15 minute (walking) life circle.

In recent years, creating a "15 minute life circle" has become a highlight of the construction of civilized cities in China. In the future, the community will focus on meeting the basic service needs of comprehensive supermarkets, catering, housekeeping, maintenance, laundry, medicines, beauty salons and so on. , through the rational development of functional layout, improve the convenience service format of the community, and gradually open up the "residents' whole life chain" of the 15 minute life circle. Constantly improve the online service platform system, establish a merchant alliance, realize the preferential treatment of "consumption card" in the alliance stores, stabilize the consumer groups in the stores, and bring benefits to the surrounding residents.

4. The promotion of innovation and entrepreneurship among the whole people has increased.

At present, the global economy is slowing down, the COVID-19 epidemic is spreading and repeating all over the world, the Sino-US trade friction is constant, and the domestic and international economic situation is facing great pressure. In this context, it is particularly important for individuals and society to encourage all people to innovate and tap more wealth growth points and jobs. By constantly improving the network construction and service forms, the convenience service system provides more opportunities for the public to innovate and start businesses, increases residents' income through part-time and sideline jobs, promotes the development of regional service industries, and improves residents' living standards and quality.

Three. General construction measures

1, increase the density of convenience service points.

With the continuous expansion of the city, a large number of urban residential areas, especially newly-built residential areas, have few convenience service facilities, and residents can only drive to the centralized business district for shopping at weekends, which greatly restricts their daily shopping. In the future, livable cities should meet the daily needs of residents within a walking distance of 15 minutes, reduce unnecessary driving trips, and further reduce urban traffic congestion and environmental pollution. Therefore, increasing convenience service outlets is a key measure that most large and medium-sized cities should take.

2. Diversified business model

Traditional convenience service facilities are usually single in function, outdated in form, low in space and time utilization, and lack of user experience and commercial attraction. Therefore, in the new round of convenience service facilities construction, we should pay attention to the innovation of business model, increase the opportunities for operators and consumers to reach deals, promote the development of urban commerce, and improve the convenience of residents' lives.

3. Improve the quality of convenience service points.

The general urban convenience service system consists of the original local shops, supermarkets, farmers' markets and other formats. Stores in a state of natural growth often have problems such as outdated facilities, aging business formats and lack of unified management of business services. In the new round of upgrading convenience service facilities, under the premise of respecting the existing business atmosphere and residents' shopping habits, we should stimulate and enhance community business vitality and community popularity through innovative measures such as community merchant appraisal, regular business festivals and shop decoration improvement.

4. Establish a convenient big data service platform.

Introduce online business platform enterprises or the government to take the lead in building an online operation team to improve the online service level. Unify the information of featured shops and community convenience service outlets into the platform, update the data information in time, and provide convenience information services for Hongshan residents and past merchants through WeChat official accounts, applets and life service apps. Residents can search nearby convenient services, recent offers and activity information released by businesses, street activities and other contents through online platforms. Strengthen the supervision and management of convenience points with the help of the network, highlight the role of citizens in supervising and complaining, respond to the reasonable demands of citizens in a timely manner, and build a fair, just and open convenience service management system.

5. Optimize the operating environment of convenience stores.

Implement "prudent and inclusive" supervision. Respect the existing shopping habits of residents, try not to clean up and relocate the existing market on a large scale, meet the actual needs of local residents and vendors, manage scientifically and humanely, and build a civilized and harmonious convenience service system.

Improve office efficiency. Reduce the start-up time of enterprises; Reduce the time for examination and approval of construction land; Reduce the average processing time of general transfer registration of real estate and the average processing time of mortgage registration; Shorten the completion time of gas supply installation, new water supply business, expansion and transformation business.

Increase policy support. Give priority to providing small loans for entrepreneurial projects of poor families, and implement support such as rent reduction and tax reduction within a certain period of time. Monitor the rent price of convenience stores and study and formulate rent control policies.

Strengthen the construction of monitoring and early warning system. Establish normal business risk monitoring and four-level early warning mechanism of green, yellow, orange and red. Guide convenience store enterprises and individual stores to enhance risk prevention awareness, strengthen risk investigation, and resist vicious competition and industry monopoly.

6. Expand the social service function of convenience stores.

In addition to general commercial functions, we should further enrich the social functions of convenience service points, such as increasing public welfare propaganda, issuing notices, assisting emergency management organizations and distributing materials, establishing voluntary service organizations or convenience stations, holding regular forums for representatives of street convenience service outlets, reflecting the living difficulties of community residents, and negotiating solutions with government departments such as street offices and police stations, so that residents can enjoy better services and better living conditions in a better humanistic environment.