My friend wants to take me to do WeChat business. Can you still make money by doing WeChat business?

What happened to the WeChat business? Why did he receive so many questions? Many times, as long as there are news and reports about WeChat business on the Internet, you can see that the following comments are mostly similar: "WeChat business sees one black one", and there are many words such as "hype, deception, brainwashing and pyramid schemes". Because I have friends who are engaged in WeChat business training and WeChat business brand operation, they are all "big coffee" and people in this field, so I won't discuss the difference here. But as an entrepreneur from the media, readers' attention is the direction we need to explore, so we hope to discuss this topic fairly and objectively.

First of all, today's situation must be caused by the behavior of some WeChat merchants in the investment mode, such as excessive extreme performance, showing off wealth, playing chicken blood, large-scale pressure on goods, and frequent interference with friends circle. And exaggerated publicity reduces trust. Secondly, it has something to do with the culture of our country. First, our national conditions have the gene of hating the rich. Even if what you say is true, those people may not believe it. If it's fake, it's even more demanding. You are welcome to crusade!

Whether the channel of WeChat selling goods is saturated and how competitive it is. First of all, every WeChat merchant can answer this question, and the channel must be saturated. Otherwise, the circle of friends will not appear now. Selling pants, shoes, toothpaste and other daily necessities, the demand for these products is not as large as cosmetics, and the profit margin is insufficient. This is an act forced by the market. After all, most of the cosmetics market is occupied.

If you want to rely on multi-level distribution to build your own brand and expand the sales channels of WeChat, it may not be so easy now. Exclude those WeChat business teams that already have some existing channel resources. There is little chance for the new team to enter the development member, and it is planned to sell goods by developing members.

At present, there are not many successful cases of three-level distribution malls. The main reason here is that many shopping mall platforms do not have product advantages in the source of products. Most of them are goods on the market, and there is no advantage in quality and price.

Even if we created a tissue brand WeChat Mall, we quickly expanded many members in the early stage, which also shows that the product is too single and the subsequent growth is weak. Agents can't make much money, even if the whole family comes to spend, it can only be a platform for shopping malls. The lack of ability of mall operators, mostly from the operating ideas of e-commerce, lack of innovative models, and insufficient training and channel follow-up support, led to poor operating results.

Will wechat be killed by wechat business? Is there a chance? First of all, WeChat will definitely not be killed by WeChat business, otherwise Tencent would have already killed WeChat business. There are not only WeChat services in the ecological chain of WeChat, but also many services in the background application, such as WeChat official account, Didi taxi, life payment, city service, booking train tickets, scanning WeChat QR code, WeChat payment, WeChat games and many other third-party operations, which have produced high stickiness to users. Then it is not good to develop multi-level distribution to sell goods. Can we sell the goods directly? Of course, we have also reported the following before: "Passing through Fujian tea farmers has taught everyone who wants to start a business a lesson!" The tea factory recruits two or three little girls, each with five mobile phones, and each mobile phone uses WeChat to open 2-3 more accounts. Each account is filled by changing groups, and then friends are automatically added one by one. There are basically no product display pictures in its circle of friends, only men are added without women.

One person can manage more than a dozen accounts, and each person with 5,000 people can serve 50,000 people. Then, the objects that can be continuously followed up are screened out through short message group sending, and the cycle is repeated in turn. If the conversion rate is 1%, and a person has 500 full customers, then his single sale is 200,000, excluding the secondary consumption and new customers of subsequent secondary development. If a little girl earns an annual commission of 50 thousand, as long as the output exceeds 50 thousand profit, she can copy it on a large scale This time, for manufacturers with supply advantages, it is more efficient, faster and more accurate, just like hiring sales staff to run business.

The real service area on WeChat has never been touched. Many people just sell goods on WeChat. In fact, she doesn't know that selling services on WeChat can still make money. I'm not talking about helping others advertise in the circle of friends.

The mode of making money 1. Help the traditional service industry to drain. Yesterday, we introduced "how to use the Internet and media community to realize enterprise transformation and upgrading!" I have talked about how physical restaurants can develop their business through WeChat, and their performance will increase by 2-3 times. First find a local WeChat merchant to transfer the group. Just change the local group, 100 local groups will change how many people? There is nothing wrong with 50 thousand people. Then pull the merchants into the group, and each group charges 10 yuan, 100 charge 1000 yuan. How many similar businesses in your city need to be drained? There are at least 100 restaurants, cinemas, beauty salons, bridal shops and massage shops, and the service fee you charge can reach 800-65438+ 10,000 yuan.

Second, establish your own accurate passenger flow group, accurately drain through multiple channels, and then pull merchants into the group to do roadshows. Know what a roadshow is. If you don't know, go to the network to make up, and charge an agency fee of 2000 yuan each time.

Making money mode 3. Help merchants in the same city to do WeChat drainage, transformation and performance improvement services. Each merchant charges a service guidance fee of 60 thousand yuan, and the effect can be achieved within 3 months. The method is very simple, not to teach them to make an official WeChat account. This is very cost-effective. More effective than his activities and advertisements. At least his performance can be improved by more than 2 times. I will do it myself. If I want to learn, I can teach you. The cost of finding ten restaurants is 60 thousand yuan a year, and the cost of finding 20 restaurants is120 thousand yuan. You can earn a little money if you work hard, but you can't make a million dollars a year.

Making money mode four. Crowdfunding in the same city recommends high-quality agricultural products. This requires the advantage of primary supply. Sento will take some goods and set up a WeChat group. Seed users will be obtained free of charge in the first few issues, and product adjustments will be made later. 40% of the products are low-profit and used for drainage. 40% products have medium gross profit, and 20% products have high gross profit. Products must have characteristics and good quality. Do a good job in the management of the group, combine the characteristic origin farmhouse music and the origin sightseeing tour to do the road drainage outside the group, and attract more newcomers to join. The specific drainage method will not be discussed in detail here, but will be shared in the entrepreneur exchange group.

Making money mode 5. From the media drainage+social+distribution mall landing. This method solves the problem of lack of network resources in WeChat business, and can attract very accurate people through the positioning of articles, with obvious effect. It is especially suitable for manufacturers who want to run their own brands, and the operation team that lacks channel resources in the early stage has low investment.

Making money mode six. Don't many WeChat business teams have no new traffic? Yesterday's article also said that the WeChat business needs the media, and the media also needs the WeChat business. This can help introduce more WeChat business cooperation from the media and earn commissions.