Joke Collection Website - Public benefit messages - Received a text message from Jinmao Hotel.

Received a text message from Jinmao Hotel.

Jinmao hotel can be said to be? Hotel magnate? Yes, it is a platform enterprise in the real estate and hotel sectors of China Sinochem Group. In the domestic real estate industry, we mainly take the route of high-end houses and high-end hotels. It has 8 luxury hotels in the prime location of China's first tier cities, and the room prices range from 1000 yuan to 10000 yuan. Because of this year's epidemic, the business of many hotels is very bleak, even Jinmao Hotel. The occupancy rate of its hotels does not exceed 50%. According to the performance, affected by the epidemic, the company will reduce its operating income in the middle of this year.

With the improvement of the epidemic situation, the occupancy rate of the hotel market has gradually picked up. However, due to the impact of the epidemic on the business travel market, exhibitions, business and other activities were either postponed or cancelled, and the domestic and international tourism industry fell to the bottom. The situation of Jinmao Hotel is also not optimistic.

There are five hotels in Jinmao Hotel, which are located in first-tier cities such as Beijing, Shanghai and Shenzhen, as well as three popular tourist cities such as Sanya and Lijiang. Jinmao Hotel is located in the prime location of the city, and its positioning is also high-end. Due to the epidemic this year, the financial situation of Jinmao Hotel has also been greatly affected. As of June this year, the company's cash and equivalents totaled 738 million yuan, while the company's interest-bearing bank loans and other loans totaled 8.622 billion yuan. Existing funds can't cover short-term debts, and the company's financial situation is quite grim. Coupled with the unknown epidemic situation, the company has announced privatization. The company believes that through privatization, assets can be flexibly adjusted to tide over difficult times. In addition to the outbreak of the epidemic, the high-quality assets that Jinmao Hotel can use through privatization cannot provide more financing options. In fact, the financial situation of Jinmao Company has already been in crisis, and this year's epidemic situation is undoubtedly worse. I hope it will improve gradually after this.