Advertising company slogan

First of all, we should understand the stylistic features of advertisements from their functions. Advertising is a tool and means of marketing, and marketing function should be regarded as the inherent essential function of advertising.

advertising language should be focused and concise. If it is not short, it is not convenient to repeat, remember and circulate. Advertising language does not have too many requirements in form, and it can be single sentence or antithetical sentence. Generally speaking, the number of words in advertising language should be 6 ~12 words (words), generally not more than 12. We can see such examples everywhere, and the advertisements that can be widely circulated in the society are basically short.

For example, Ericsson mobile phone "Communication is love"; Nike "Just do it "；; Head & Shoulders shampoo "dandruff disappears, hair is more outstanding" and so on. Advertising language needs to be "concentrated is the essence!"

Advertising words must be clear, simple, easy to read, easy to use, in line with the trend, and not too abstract, so that people with general education can accept them.

The advertising language should be fluent and catchy, with proper emphasis on pronunciation, intonation and phonological collocation, so as to be readable and capture the audience's eyes and hearts. It is not difficult to find that many advertising slogans stress rhyme, such as "Nongfu Spring, a little sweet", "Good air conditioning, made by Gree", "Dandruff disappears without a trace, hair is more outstanding", "Be awake, use it to wake up" and so on, just bow down.