How to do activities in the auto repair shop?

In order to attract customers better, it is essential for auto repair shops to do activities. General auto repair shops should make an activity plan in advance, including determining the timing and type of activities. After making an activity plan, they can start to make preparations, distribute information about the activity while preparing, and make a summary after the activity. In order to attract people, we should pay attention to setting the preferential margin of activities, and consider the setting of consumption threshold and the validity period of activities. Let's see how the auto repair shop does activities. First, how to do activities in the auto repair shop

The so-called no activity and no marketing is also true for auto repair shops. To attract more customers, doing activities is definitely an indispensable choice, so how do auto repair shops do activities?

1, looking for suitable activities.

In general, there is always a reason to do activities. Auto repair shops can plan promotional activities according to festivals, climate and other reasons, such as Double Eleven, National Day, New Year's Day, anniversary and so on. If these festivals haven't arrived yet, they are said to give back to old customers. Of course, consumers may only pay attention to the intensity of the activity and don't care much about why you do it.

2. Determine the type of activity

There are only two purposes of the activity, one is to attract new customers, and the other is to give back to old customers. There may be little difference between the two purposes in the form of activities, but there are great differences in the promotion channels of activities: attracting new customers, more considering the spread of activities, and strategically guiding the audience to forward and share, so you can be as polite as possible when you enter the store, and you can get 15% discount for new customers; If we want to protect old customers, the focus is not on channels. We should pay more attention to the content, give more benefits, or use points to close the relationship between old customers and stores, which will make it easier for customers to stay because of the rising cost of leaving.

3. Make an activity plan

Sort out the previous ideas, organize them into specific executable activity plans, and refine them as much as possible to each directly realizable operation.

Step 4 get ready.

Organize activity carriers into specific packages or gifts that customers can buy, and use activities such as card coupons and packages to assist the marketing activities of auto repair shops, so as to ensure the diversity of activity forms and facilitate the statistics of activity effects and results.

Step 5 inform customers

Determine the activity channels, do a good job in publicity and promotion, and ensure that the activity information can be transmitted to more audiences. If you notify old customers, you can spread the news of the event through WeChat official account, SMS notification, telephone notification, leaflets and other platforms.

6. Summary

Through the income data brought by the activity, summarize the effect of the activity, advantages and disadvantages of this activity, etc. To facilitate the next activity.

Second, how attractive is the activity plan of the auto repair shop?

When the auto repair shop does activities, the activity plan should be attractive enough, otherwise it will not attract customers. When making an activity plan, three main aspects should be considered:

1. Scope of preferential activities

Common garage activities include free physical examination of vehicles, free car washing after physical examination, giving small gifts (such as calendars and vouchers), and lottery activities. It is very important to grasp the preferential margin, which can refer to the business situation and customer consumption level.

2. Setting of consumption threshold

This is mainly to distinguish between new customers and old customers, so as not to let old customers feel cheated. For example, if new customers give car wash services, old customers can not only provide car wash services, but also add some other discounts appropriately.

3. Determine the validity period

The validity period of the activity cannot be too short, too short, and the customer may expire before he reacts; But it shouldn't be too long. If it takes too long, customers may forget to come.