How should Taobao sellers build their own social marketing?

Determine the positioning of the community

Before creating a community, you must first understand what type of users the community is targeting and what services it provides to users. Only after thinking about these clearly can you position the community. Then study how to do it, how much energy and cost to invest, and what kind of return you can get.

Recruitment of users

When a community recruits users, remember not to take too big a step, and you cannot recruit all the users you think you can attract. This kind of community usually Can't live long.

A good community should be a steady stream, attracting core users first, and then slowly attracting ordinary users from core users. After all, when the community was first established, the operators maintained the community manually. ?

When the number of users rises to an order of magnitude, data-based operations will be introduced, and social tools such as Xiaodou Assistant will maintain the healthy development of the community.

However, it is not recommended to pile up the number of users quickly. On the one hand, it is to gradually cultivate the cohesion of users. On the other hand, the increase in the number of users in a short period of time will also increase operating costs and reduce users’ social participation. The service experience enjoyed by the group.

User Operation

In the daily maintenance of the community, it is often found that there are some users with extremely low participation and some users who post advertisements or undermine the community system. For this kind of users, of course we need to remove them from our community to improve the activity and harmony of the community.

For communities with a large number of users, manually cleaning up users is a heavy workload and has poor timeliness. Therefore, operators who know how to use social tools are smart operators.

Currently, there are social tools on the market such as Zidou Assistant, Xiao U Butler, and Weyou Assistant. Their functions and technologies are not much different, but only Zidou Assistant is free.

The community organizes activities from time to time

If the community wants to have a high level of activity, it needs operators to organize activities or provide new services from time to time to create continuous benefits for users. Only by being attractive and meeting the needs of users can the long-term vitality of the community be maintained.